Majors

All currently admitted William & Mary students interested in a business major or minor must apply for admission to the Undergraduate Business Program. The admission process is competitive. 

Core Curriculum

All majors complete coursework in the core curriculum. The core curriculum is designed to give you a strong foundation in concepts and practices central to all business disciplines. This consists of our prerequisites (16 credits), Integrated Foundation Semester (11 credits), and the upper-level core courses (11 credits).

Foundation Semester:

Students participate in the Foundation Semester during their first semester of the Business Majors Program. The coursework consists of:

Foundation Semester Courses
Foundation Semester Courses
BUAD 300 - Business Perspectives and Applications

(1 credit)


This course complements the core courses in the BBA Program by integrating disciplines, ethical considerations, and business communications. The course includes business simulations, team interaction, and presentation skills. The course is graded pass/ fail and is completed the first semester as a Business Major.

BUAD 311 - Principles of Marketing

(3 credits) 


A study of the role of marketing in business and the economy. Emphasis is on the examination of functions, institutions and policies.

BUAD 323 - Financial Management

(3 credits)


An examination of the finance function in the firm. Topics include the theory and practice of valuation, current and long term financing, working capital management, capital budgeting and multinational finance.

BUAD 330 - Computer Skills for Business

(1 credit)


This course is designed to complement functional courses in the Business Core Program by providing instruction in the use of application software. Typically the course will cover presentation software, spreadsheets, and database application. Graded pass/ fail.

BUAD 350 - Introduction to Business Analytics

(3 credits)


The objective of this course is to provide students with an introduction to the concepts of business analytics, operations management and information systems. During this course, students will develop skills in analyzing business situations, developing visualization and decision models designed to effectively analyze and communicate, and to identify expected risks and benefits associated with decisions based on the models developed.

Upper-Level Core:

Following the Foundation Semester, students must complete the following coursework:

Upper Core Courses
Upper Core Courses
BUAD 317 - Organizational Behavior & Management

(3 credits)


This course develops the ability to recognize and manage human and behavioral factors in work settings. Topics include: individual differences, group dynamics, motivation, and an introduction to organizational structure and leadership.

BUAD 343 - Legal Environment of Business

(2 credits)


An introduction to the law and the legal process. Substantive areas of law covered include: contracts, sales of goods and product liability; business torts and environmental law; bankruptcy and international law.

BUAD 351 - Operations Management

(1.5 credits)


This course focuses on operations knowledge essential to successful management. Topics include demand forecasting, process analysis, minimizing the effects of uncertainty in supply and demand, operational decision-making and other operation topics of current interest.

BUAD 352 - Decision-Making through Visualization & Simulation

(1.5 credits)


The objective of this course is to provide students with advanced skills in the most common business analytics tools of the modern workplace - namely Excel and its companion programming language called Visual Basic for Applications (VBA). During this course, students will develop visualization and decision models designed to effectively communicate the meaning of complex data sets, and to identify the expected risks and returns associated with decisions about uncertain future events through the application of probability concepts and Monte Carlo simulation methods.

BUAD 414 - Global Strategic Management

(3 credits)


This course will expose students to global issues that influence the competitive behavior and performance of firms. Students will build skills for conducting strategic analysis in a variety of industry and competitive situations in the global economy. By the end of the course, students will be able to apply a general manager's strategic perspective to the resolution of major business problems, with the goal of improving organizational performance.

Majors

A major allows you to deepen your knowledge base in a specific discipline of business by exploring both the theoretical and technical aspects of that discipline. After being immersed in the Integrated Foundation Semester, you will choose a discipline which will serve as the primary focus of the remainder of your business education. We offer majors in Accounting, Finance, Marketing, and Business Analytics Data Analytics or Supply Chain.

BUSINESS MAJOR CURRICULUM GUIDE