The changing face of business education

Graduate programs at William & Mary’s School of Business are featured in the new edition of Virginia Business magazine.

In an article titled, “Business Education’s Changing Face,” experts discuss program enhancements and trends remaking business education at colleges and universities throughout Virginia.

William & Mary’s Raymond A. Mason School of Business is highlighted for developing the unique program that allows participants to earn a Master of Science Degree in Business Analytics in 10 months. The program requires full-time enrollment and intensive coursework. Students complete the program as a cohort.

“The full-time, residential program can be completed in two semesters,” the article reported. “Next August, William & Mary plans to launch an online version of the master’s program, which can be completed in five semesters.”

The article quoted Jim Bradley, Business Analytics Program director, as saying the new online offering “is intended for the working professional that has a job, wants to keep their job and keep working while they’re getting their education.”

The Mason School recently began offering the Business Analytics Program, recognizing the need for experts who could bridge the growing gap between the data that advanced business information systems can generate and firms’ abilities to extract knowledge that can enhance performance.

William & Mary also is mentioned in the magazine article for achieving enrollment growth in its residential MBA program as well as seeking extensive outside feedback about the best options to provide MBA candidates.

“William & Mary’s full-time, residential MBA program welcomed 120 students in fall 2017—the largest class in its 50-year-history—after revamping its program,” the article reported. “It now offers six specializations: business analytics and supply chain, entrepreneurship and innovation, health care, consulting, finance, and marketing.”

It continued: “In adapting the program, the Mason School gathered feedback from 5,000 people from around the world. Those ideas were passed on to faculty and used to craft the new program dubbed ‘Tomorrow’s MBA.’”

The article quoted Ken White, associate dean of MBA and executive programs, as saying, “I think some schools are really questioning the role of the full-time MBA in their school. For us, it’s a priority and one in which we are really investing.”

The full story is available online or in the January print edition of Virginia Business.