For students in William & Mary’s Master of Science in Business Analytics program, learning to build sophisticated machine learning models is only part of the equation. Understanding how data operates in the real world, especially in settings where human outcomes are significant, is central to the Raymond A. Mason School of Business experience.
For more than a decade, Professor Michael Luchs has been exploring a concept that few business school faculty address directly: wisdom. Through his research at William & Mary's Raymond A. Mason School of Business, Luchs has developed tools to measure Consumer Wisdom and has examined how individuals make thoughtful, values-driven decisions about how they spend their time, money, and energy. His work, grounded in psychology, ethics, and marketing, is guided by a deceptively simple question: What does it mean to thrive?