For more than a decade, Professor Michael Luchs has been exploring a concept that few business school faculty address directly: wisdom. Through his research at William & Mary's Raymond A. Mason School of Business, Luchs has developed tools to measure Consumer Wisdom and has examined how individuals make thoughtful, values-driven decisions about how they spend their time, money, and energy. His work, grounded in psychology, ethics, and marketing, is guided by a deceptively simple question: What does it mean to thrive?
The rapid evolution of generative AI (GenAI) and the unique educational experiences of Gen Z students took center stage during the March 21, 2025 “AI Power Hour” at the Raymond A. Mason School of Business. The featured speaker, Jim Barber, professor of higher education and senior associate dean at William & Mary’s School of Education, led a compelling session titled “The Students of Today: Leveraging AI as a Tool for Learning.”
In a world increasingly dominated by artificial intelligence (AI), a team from the Raymond A. Mason School of Business is making strides to demystify the seemingly complex technology for the young learners. Led by Clinical Associate Professor Dr. Tingting (Rachel) Chung, the group is publishing a groundbreaking children’s book: AI: The Magic Box.
