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About Us

2025 - 2030 Strategy

Advancing Principled Leadership Through Personal-Scale Business Education

The Raymond A. Mason School of Business at William & Mary is advancing a five-year strategic direction designed to deepen its distinctive strengths, expand student impact, and lead business education with a principled mindset. Grounded in William & Mary's historic mission to cultivate creative thinkers and compassionate global citizens, this strategy reflects the Mason School's commitment to preparing graduates not only for professional success, but for lives of principled achievement.

In a period of rapid technological, economic, and societal change, the Mason School's direction is shaped by a clear conviction: business education must combine rigorous preparation with ethical leadership, human understanding, and meaningful engagement with the world's most complex challenges.

What Makes The Mason School Distinctive

The Mason School is defined by a set of strengths that differentiate it among public business schools and guide every aspect of the student experience.

Topics

Student Outcomes and Societal Impact

The Mason School's strategic direction places societal impact at the center of its educational mission. Students are prepared to engage thoughtfully with the economic, technological, and human dimensions of modern business, with rigorous preparation for meaningful careers in a rapidly changing, technology-enabled world that centers purpose, judgment, and well-being.

Together, these priorities reflect the Mason School's commitment to an unparalleled educational experience that produces unrivaled outcomes for students, employers, and the communities they serve.

Through key areas of emphasis, the Mason School reinforces its belief that business is not only a driver of prosperity, but a powerful force for well-being.

  • Principled Leadership in a Digital Age

    Preparing students to navigate artificial intelligence, data, and technological change responsibly and ethically.

  • Thought Leadership with Impact

    Advancing faculty scholarship and public engagement that promote ethical sustainable, and human-centered business practices.

  • Solving Complex Global Challenges

    Equipping graduates to apply business knowledge to pressing societal issues, including sustainability, equity, innovation, and organizational resilience.

Front of Miller Hall

Where the Mason School Will Focus

The Mason School's strategic direction centers on delivering high-quality, degree-based education that produces meaningful outcomes for students and employers.

Academic Programs

  • Undergraduate business degrees and minors
  • Graduate degrees delivered in residential and online formats
  • Integrated, degree-appearing certificates that enhance academic depth and career relevance

Learners and Communities

  • Students seeking rigorous preparation and personal engagement
  • Employers and partners aligned with the Mason School's values
  • Alumni and collaborators who contribute to a vibrant, connected ecosystem

The Mason School's approach emphasizes intentional growth, academic integrity, and sustained student success rather than scale for its own sake.

Strategic Stewardship and Momentum

To support excellence over time, the Mason School is committed to responsible stewardship of its resources and to continuous investment in people, programs, and partnerships. This work is strengthened through close collaboration across William & Mary, leveraging the university's interdisciplinary strengths to expand student opportunity, innovation, and impact.

Strategic momentum enables the Mason School to remain agile and relevant while ensuring its strategy remains dynamic, responsive, and aligned with its mission.

  • Curriculum Innovation

    Ongoing development of academic programs informed by market needs and faculty expertise

  • Community & Industry Engagement

    Deep engagement with alumni, employers, nonprofit organizations, and military partners to extend learning and impact beyond the classroom

  • Institutional Collaboration

    Collaboration across William & Mary and with select external institutions to leverage shared strengths and expand opportunities

  • Faculty & Staff Development

    Professional development initiatives that strengthen teaching, scholarship, and operational excellence

Looking Ahead

The Raymond A. Mason School of Business enters this next chapter with clarity of purpose and confidence in its distinctive role within business education. By combining personal-scale learning, principled leadership, and rigorous preparation, the Mason School is positioned to shape graduates who will lead thoughtfully, act ethically, and create lasting impact.

This strategic direction reflects a shared commitment, among faculty, staff, students, alumni, and partners, to build a future in which business serves both prosperity and the public good.