Yoonjin Choi Honored with ASQ Dissertation Award

The Raymond A. Mason School of Business at William & Mary proudly announces that Assistant Professor Yoonjin Choi has been awarded the 2024 Administrative Science Quarterly (ASQ) Dissertation Award. This award was presented during the August Academy of Management Annual Meeting and highlighted in the September Administrative Science Quarterly (ASQ) issue.

Choi's award-winning dissertation, titled "Cultural Breadth and Embeddedness: The IndividualChristine Beckman of ASQ with Dissertation Award Winner, Yoonjin Choi Adoption of Organizational Culture as a Determinant of Creativity," delves into the complex interplay between cultural factors and individual creativity. Collaborating with colleagues Paul Ingram and Sang Won Han, Choi's research utilizes both South Korean and U.S. contexts to reveal fresh perspectives on how cultural integration influences creative output.

Her findings indicate that cultural breadth—defined as incorporating a wide array of values, beliefs, and norms from an organization—plays a vital role in fostering innovative ideas. Conversely, cultural embeddedness, which focuses on deeply ingrained values and norms, is crucial for generating ideas perceived as practical and beneficial. The study highlights that individuals who excel in both cultural breadth and depth, termed "integrated cultural brokers," are the most likely to produce creative ideas that are both novel and useful. Employing a semantic networks approach, this research illustrates the microsocial dynamics that underpin significant creative outcomes.

Expressing her gratitude, Choi remarked, "Receiving this award is not merely a personal achievement; it embodies the collective spirit and support I have experienced. I look forward to ongoing collaborative research at the Mason School. I am deeply grateful for the encouragement I've received, which fuels my passion for research and teaching. This recognition inspires me to further explore the vital role of organizational culture in shaping employee behaviors and performance."

The Raymond A. Mason School of Business congratulates Professor Choi on this well-deserved honor, which emphasizes the school's commitment to fostering innovative research and thought leadership in business.

About Yoonjin Choi

Yoonjin joins us from London Business School, where she was an Assistant Professor of Organizational Behavior. She received a Ph.D. in Management from Columbia Business School, a Master of Science in Management, a Bachelor of Business Administration, and a Bachelor of Arts in Economics from Yonsei University. Her research program examines how culture and its various components, such as values and narratives, affect individual and organizational outcomes.