William & Mary’s Raymond A. Mason School of Business is taking a unique approach to update its full time Master’s of Business Administration curriculum and program. And the school is inviting professionals, executives, innovators, and students from all over the world to participate.
On November 2, the Mason School launched “Tomorrow’s MBA: Co-Creating the Future of Business Education”. It is a seven-week, online, collaborative gathering of professionals who will discuss and, together, co-create the MBA of the future for William & Mary.
“Our goal is to co-create the most differentiated, sustainable and relevant MBA program available,” said Raymond A. Mason School of Business Dean Larry Pulley. “And we are adopting an ‘outside-in’ approach to reach our goal.”
The approach, asking customers and users to assist in the design of a product or service, is known as Open Innovation. It is used widely in the business world but it is new to higher education.
“Many of the world’s top companies rely on Open Innovation,” said Pulley. “We are doing the same with Tomorrow’s MBA. We are asking everyone familiar with the MBA to share their thoughts and ideas with us in an effort to create something very exciting.”
The Tomorrow’s MBA website and discussion are open to anyone and include various categories that guide the conversation. Participants are invited to post comments in one, or all, of the categories or they can submit complete plans and outlines. Categories include Courses, Focus & Skills; Formats; Scholarships & Financing; Lifelong Learning & Community; and Marketing & Branding.
At the end of the seven-week period, a jury consisting of CEOs and top executives will select the best ideas and present awards to the winners. Faculty at the Mason School will use the ideas and input shared in Tomorrow’s MBA to revise and update the curriculum and program. Visit: http://www.tomorrowsmba.mason.wm.edu to share your ideas and input.
The Mason School’s full time MBA program is ranked in the Top 40 in BusinessWeek’s 2015 rankings. The school is one of 736 schools accredited by the Association to Advance Collegiate Schools of Business.