Matt Williams is a visiting Clinical Professor of Marketing for W&M MSOB. He holds a BBA in Marketing from William & Mary and an MBA from Northwestern University. He spent 30 years in advertising and was the CEO of The Martin Agency, the 25th largest agency in the US and one of the most creatively recognized agencies in the world, from 2013-2018.
Matt has also been integral to the development of the Mason Schools’ first online Masters of Marketing. He has a passion for brand management and brings a wealth of knowledge in communications strategy, integrated marketing, digital strategy and leadership.
Areas of Interest\Expertise
- Modern Integrated Marketing Communications
- Creativity and Corporate Culture
- Advertising-new models and structures