K. Scott Swan

• Ph.D., The University of Texas at Austin, Austin, TX, 1997
• M.B.A., The University of South Carolina, Columbia, South Carolina, 1990
• B.S., Taylor University, Upland, Indiana, 1986

• Raymond A. Mason School of Business, William & Mary, 1996-present
• Classical Conversations (advisor), 2012-present
• Swan Design & Interiors, Co-Principal, 1994-2005
• The University of Texas at Austin (5 semesters), Instructor, 1993-1996
• St. Edwards University, Austin, Texas, Adjunct MBA Instructor, 1995 Spring
• The University of Texas at Austin, Research/Teaching Assistant, 1991-1993
• Foremost Corporation of America, Inc., Pricing Analyst, Product Manager, District Marketing Manager, 1986-1991
• Flour Daniel Engineering; Swan Design, before 1986

• W&M Board of Visitors, Faculty Representative, 2024-2025
• David L. Peebles Professor of Business Chair, 2020-2025
• The Design Journal, Editorial Board, 2014-2025
• Journal of Product Innovation Management, Editorial Review Board (2023 Impact Factor 10.1; SSCI JIF Rank #10 of 302 in Business), 2012-2025
• Grant Number: 792591 VA Chamber of Commerce - VA Export Analysis, 2024
• President, Faculty Assembly, 2023-2024
• Special Issue Editor, The Design Journal "What could innovative product design research be going in 2053?" (Vol. 26, Issue 5 in December 2024), 2023-2024
• Summer Research Grant, Raymond A. Mason School of Business, 2024
• Vice President, Faculty Assembly, 2022-2023
• Summer Research Grant, Raymond A. Mason School of Business, 2023
• Grant Number: 785291: The Fiscal Year 2021 Virginia Economic Impacts of Port of Virginia (plus two grant extensions into 2023), 2021-2023
• Editor of Special Issue (double issue) on Design Thinking in Journal of Product Innovation Management (2022 publication). Vol. 38(6) & Vol. 39(1) (with Roberto Verganti and Claudio Dell'Era), 2020-2022
• Head of Marketing Area, 2018-2022
• Top cited article in CIM published between Jan - Dec 2020 (Citation data from Clarivate Analytics; impact score IS 2021 is 3.28), 2022
• Summer Research Grant, Raymond A. Mason School of Business, 2022
• Mason School Dean Search Committee, 2022
• Selected best papers award, IPDMC, Milan, Italy, 2021
• Summer Research Grant, Raymond A. Mason School of Business, 2021
• Research Grant (SSRL), William & Mary, 2020
• Summer Research Grant, Raymond A. Mason School of Business, 2020
• Eagle Scout Review Board, 2017-2022
• Summer Research Grant, Raymond A. Mason School of Business, 2019
• MC of Homeschool Educators Association of Virginia (HEAV) Conference - keynote speakers: Mike Farris and Kirk Cameron (800+ audience), 2019
• Selected best papers award, IPDMC, Porto, Portugal, 2018
• Summer Research Grant, Raymond A. Mason School of Business, 2018
• Visions (a JPIM publication), Best Paper in 2016 Award, 2017
• Summer Research Grant, Raymond A. Mason School of Business, 2017
• Senior Fulbright Chair, Hall Distinguished Chair for Entrepreneurship in Central Europe, One of two chairs in business worldwide. At WU Vienna, Austria and The University of Economics in Bratislava, Slovakia, 2015-2016
• Summer Research Grant, Raymond A. Mason School of Business, 2016
• Summer Research Grant, Raymond A. Mason School of Business, 2015
• The Design Journal, Editorial Advisory Board, 2011-2014
• Competitive Travel Grant from the Reves Center, 2014
• Summer Research Grant, Raymond A. Mason School of Business, 2014
• Summer Research Grant, Raymond A. Mason School of Business, 2013
• Competitive Travel Grant from the Reves Center, 2013
• Undergraduate Marketing program rated #1, BusinessWeek, 2013
• Promoted to Full Professor, 2012
• Allen L. Page Best Paper Award 2011. "Outstanding Professional Contribution" Journal of Product Innovation Management (JPIM) & Product Development and Management Association (PDMA), 2012
• Semester Research Grant (SSRL), William & Mary, 2012
• Summer Research Grant, Raymond A. Mason School of Business, 2012
• Marketing Area named #2 undergraduate program BusinessWeek, 2011
• Competitive Travel Grant from the Reves Center, 2011
• Special Issue Editor, Journal of Product Innovation Management, 2011
• Special Session, Product Development Management Association Conference, 2010
• Teaching Excellence Award, Raymond A. Mason School of Business, 2010
• Summer Research Grant, Raymond A. Mason School of Business, 2010
• Competitive Travel Grant from the Reves Center, 2010
• Chair, Design & Innovation Session, EIASM Conference, Spain, 2010
• Chair, Outsourcing Session, EIASM Conference, Spain, 2010
• Summer Research Grant, Raymond A. Mason School of Business, 2009
• Summer Research Grant, Raymond A. Mason School of Business, 2008
• Summer Student Research Grant, Raymond A. Mason School of Business, 2008
• Competitive Travel Grant from the Reves Center, 2008
• Andrew Mellon Foundation Grant, 2007
• Summer Research Grant, Raymond A. Mason School of Business, 2006
• Chair, Outsourcing Strategy Session, AIB Conference, 2006
• Competitive Travel Grant from the Reves Center, 2006
• Semester Research Grant, William & Mary, 2005
• Special Issue Editor, Journal of Product Innovation Management, Double Issue: Vol. 20(5) & Vol. 20(6) (with Tomas Hult), 2003
• Grant to incorporate entrepreneurship into class (Kaufman Grant source), 2003
• Co-Chair, Strategy, Competition & Markets Track, Intl. Conf. on Mktg & Dev. (ICMD-8), Thailand, January 4-7, 2003
• Competitive Travel Grant from the Reves Center, 2002
• Outstanding Empirical Paper, Academy of International Business NE Conf., 2002
• Summer Research Award, William & Mary, 2002
• Summer Research Award, William & Mary, 2000
• Chair, International Marketing Strategy Session, AMA Winter Conference, 2000
• Summer Research Award, William & Mary, 1999
• Chair, International Marketing Strategy Session, AMA Winter Conference, 1998
• Fellow, AMA Faculty Consortium on Int'l Marketing, E. Lansing, MI, 1998
• Best Paper in Global track at AMA Winter Educators Conference, 1998
• Nominated for Best Dissertation Award, The University of Texas at Austin, 1997-1998
• Bonham Dissertation Research Grant, The University of Texas at Austin, 1996
• Dean's Tuition Fellowship, The University of Texas at Austin, 1994-1995
• Fellow, AMA Doctoral Consortium, Santa Clara, CA, 1994
• Fellow, Haring Symposium, Indiana University, Bloomington, IN, 1994
• Fellow, University of Houston Doctoral Colloquium, Houston, TX, 1993

(Average # of citations is over 100 per year for more than six years in a row)

• "Re-thinking Design Thinking: The Transformative Role of Design Thinking in New Product Development" April 8, 2023 in The PDMA Handbook of New Product Development - 4th Edition (with Marina Candi, Claudio, Stefano Magistretti and Roberto) Ludwig Bstieler (Editor), Charles H. Noble (Editor).
• "Green Exploration and Exploitation: Capabilities, Product Advantage, and Policy Considerations" (with Jie Xue). Creativity and Innovation Management. Accepted October 4, 2022; online access November 7, 2022 (2021 CIM Impact Factor = 3.644).
• "Design Thinking: Critical Analysis and Future Evolution," (with Roberto Verganti and Claudio Dell'Era) Journal of Product Innovation Management. Accepted Nov. 2021; online access Dec. 2021 (2022 JPIM five-year Impact Factor: 11.2).
• "An Investigation of the Complementary Effects of Technology, Market and Design Capabilities on Exploratory and Exploitative Innovations: Evidence from Micro and Small-sized Tech-enterprises in China" (with Jie Xue) Creativity and Innovation Management, April 2020, 29(4). Top cited article 2021 (2021 CIM Impact Factor = 3.644).
• "Review - Design Roots: Culturally Significant Designs, Products, and Practices," The Design Journal, 2018, 21(6). DOI: 10.1080/14606925.2018.1525831
• "The Power of Design Thinking: How Historical Design Movements' Helped Shape Organizations' Design Identities" Issue 2, 2016, pages 6-9, Visions (a JPIM publication). Accepted June 2016, Published August 2016. Best Paper Award 2016.
• "A Review of Marketing Research on Product Design with Directions for Future Research," (with Michael Luchs and Marielle Creusen) Journal of Product Innovation Management, May 2016, 33(3), p. 320-341.
• "Process Technology Sourcing and the Innovation Context," (with Brent Allred) Journal of Product Innovation Management, 31(6), November 2014, 1146-1166.
• "The Emergence of Product Design as a Field of Marketing Inquiry," Journal of Product Innovation Management, Issue 28(3), May 2011, pp. 327-345 (with Michael Luchs).
  • Albert L. Page Best Paper Award 2011.
  • 2nd highest referenced article in JPIM in 2011 and 2012.
• "Product Design Research and Practice: Past, Present and Future," Journal of Product Innovation Management, Issue 28(3), May 2011, pp. 321-326 (with Michael Luchs).
• "Does 'The China Option' Influence Subsidiary Technology Sourcing Strategy?" (with Brent Allred), Journal of International Management, Issue 15(2), 2009.
• "Personality-and-Culture: The Case of National Extraversion and Word-Of-Mouth," (with Todd Mooradian) Journal of Business Research 2006, Vol. 59, issue 6, pp. 778-785.
• "Exploring Robust Design Capabilities, Their Role in Creating Global Products, and Their Relationship to Firm Performance," Journal of Product Innovation Management, 22(2) 2005, pp. 144-164 (with Masaak Kotabe & Brent Allred).
  • Reprinted in The Future of Global Business: A Reader 1st Edition (2011) by Michael Czinkota (Editor), Ilkka Ronkainen (Editor).
• "The Mediating Role of Innovation Strategy on the Influence of Industry Structure and National Context on Firm Performance," Journal of International Management 11(2) 2005, pp. 229-252 (with Brent Allred).
• "Contextual Influences on International Subsidiaries' Product Technology Strategy," Journal of International Management 10(2) 2004, pp. 259-286 (with Brent Allred).
• "Global Versus Multidomestic: Culture's Consequences on Innovation," in Management International Review, Volume 44 (Special Issue) 2004, pp. 81-105 (with Brent Allred).
• "A Product and Process Model of the Technology Sourcing Decision" Journal of Product Innovation Management, Volume 20 (6) 2003, pp. 485-496 (with Brent Allred).
• "A Research Agenda for the Nexus of Product Development and Supply Chain Management Processes," Journal of Product Innovation Management, Volume 20 (5) 2003 (with Tomas Hult).
• "Technology Acquisition Strategy in an Internationally Competitive Environment," The Journal of International Management, 2000 (6), 1-30 (with Aldor Lanctot).
• "The Role of Strategic Alliances in High Technology New Product Development," Strategic Management Journal, November 1995 (with Masaaki Kotabe).
  • Reprinted in Trends in International Business: Critical Perspectives, 1998, Blackwell Publishers, Inc. (Rated as "Excellent" by ANBAR Electronic Intelligence).
• "Offshore Sourcing: Reaction, Maturation, and Consolidation of U.S. Multinationals," Journal of International Business Studies, 1st Qtr., 1994, 115 (with Masaaki Kotabe).
  • Reprinted in Global Supply Chain Management, 2006, Edward Elgar Publishing Ltd.

• W&M Pillar Initiatives program - work with Provost and Jeremy Martin to innovate a program that engaged faculty in innovative initiatives that helped implement the four pillars in W&M's strategic plan.
• W&M Esports program - Faculty academic committee and extended guidance/support.
• Online Masters of Marketing program (with Matt Williams and Marketing Area, Fall 2020.
• Marketing emphasis for Major General Wright's Program in MBA (increased scholarships from 12 to 20 with Carlane Pittman-Hampton and Rex Holmlin), started Summer 2020.
• Innovation & Entrepreneurship UG Minor (with Graham Henshaw), started Fall 2019.
• One of the founders of the Ukrops Innovation/Design Studio (with M. Luchs and J. Olver)

• Essays on Robust Design: An Elaboration of the Typology, An Examination of the Situational Performance Implications, and a Conceptual Extension, 1997.

• The Fiscal Year 2022 Virginia Economic Impacts of the Virginia Maritime Industry accepted September, 2023 (Grant Number: 785291).
• The Fiscal Year 2022 Virginia Economic Impacts of Port of Virginia submitted May, 2023, accepted May, 2023 (Grant Number: 785291).
• The Fiscal Year 2021 Virginia Economic Impacts of Port of Virginia submitted January 15, 2022, accepted January 22, 2022 (Grant Number: 785291). Subsequently, extended to two more studies - extending to September 2023 to include the Virginia Maritime Industry.
• "Confronting COVID-19: A 'Black Swan' Event Presents Unusual Challenges" Published April 30, 2020 by K. Scott Swan/ Roy Pearson in Virginia Business.
• The Fiscal Year 2018 Virginia Economic Impacts of Port of Virginia (with Roy Pearson) submitted Oct. 2019, accepted Nov. 2019.
• Economic Impacts of a Future Electron Ion Collider at the Thomas Jefferson National Accelerator Facility (with Roy Pearson), released to the Virginia General Assembly, (February 2019).
• Economic Impacts and Qualitative Drivers of the Thomas Jefferson National Accelerator Facility Fiscal Year 2018 (Roy Pearson), released to the Virginia General Assembly (January 2019). Featured in Department of Energy Office of Science homepage under their University Research headlines.
• The Governor's Study on Affordable Housing and Economic Development (with Roy Pearson - W&M, Andrew McCoy and Mel Jones - Virginia Tech, Terry Clower - George Mason University) accepted and presented to Virginia's Housing Policy Advisory Council November 2017, released by Gov. McAuliffe at the Governor's Housing Conference.
• The Union Mission Ministries FY 2015 Economic Impacts (with Roy Pearson) accepted June 15, 2016.
• The Fiscal Year 2015 Economic Impacts of Virginia Maritime Industry International and Domestic Commerce (with Roy Pearson) submitted December 2015, accepted January 2016.
• The Fiscal Year 2013 Virginia and Fiscal Impacts of Virginia Port Authority (with Roy Pearson) submitted December 2014, accepted January 2015.
• The City of Norfolk Economic and Quality-Of-Life Impacts of the Norfolk Redevelopment and Housing Authority in Fiscal Year 2010 (with Roy Pearson) for Norfolk Housing and Redevelopment Authority (December 2012).
• City of Norfolk Economic Impacts of the NRHA Public Housing Agency Program (with Roy Pearson) for Norfolk Housing and Redevelopment Authority (March 2012).
• The NRHA Housing Choice Voucher Program and Its Recipients (with Roy Pearson) for Norfolk Housing and Redevelopment Authority (May 2011).
• A Qualitative and Quantitative Case Study of Central Brambleton (with Roy Pearson) for Norfolk Housing and Redevelopment Authority (March 2011).
• The Fiscal Year 2006 Virginia and Fiscal Impacts of Virginia Port Authority (with Roy Pearson, Jim Bradley, and Hector Guerrero) submitted December 2007, accepted January 7, 2008.

• The PDMA Handbook of New Product Development (4th Edition) John Wiley & Sons (New Jersey), 2023 - Re-thinking Design Thinking: The Transformative Role of Design Thinking (with Marina Candi, Claudio Dell'Era, Stefano Magistretti, & Roberto Verganti) accepted October 2022.
• Global Marketing (5th) Routledge (New York and London) 2022. "A" rated publisher (2017 SENSE ranking - top seven in world).
• Design Thinking: New Product Development Essentials from PDMA (with Michael Luchs and Abbie Griffin). John Wiley & Sons Publishers, Fall 2015.
  • Chinese Edition (published by Publishing House of Electronics Industry in China) has been taken by many universities in China as a highly recommended reading book for masters of engineering management (MEM) and graduates majoring in innovation management.
• Innovation and Product Management: A Holistic and Practical Approach to Uncertainty Reduction (with Ken Gaubinger, Michael Rabi, and Thomas Werani). Springer Science & Business Media (2015) with more than 70,000 chapter downloads. Still among top 25% most popular ebooks for Springer. Revision planned.
• Advances in International Marketing, edited volume on Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing, K. Scott Swan & Shaoming Zao, editors, Emerald Group Publishing Limited, 2012. (Listed on University of Texas website as "Recommended Reading"
• "Is 'Do What You Do Best and Outsource the Rest' an Appropriate Technology Sourcing Strategy?" (with Brent Allred) in A New Generation in International Strategic Management, Stephen Tallman (ed), 2007, Edward Elgar Publishing Ltd.
• "Identifying and Managing Programmatic Efficiency Differences across Technology-based Product Development Capabilities and Uncertainty Environments," in Supply Chain and Technology Management, 2002, AMACOM: New York.
• "Antecedents and Performance Outcomes of International Subsidiaries' Technology Sourcing Strategy," (with Brent Allred and Aldor Lanctot) in Supply Chain and Technology Management, 2002, AMACOM: New York.

• Design Roots: Culturally Significant Designs, Products, and Practices, The Design Journal, 2018
• Tincap: The Story of Johnny Appleseed, Editor, 2013
• Reviewer, Total Global Strategy (textbook, 4th edition), Yip and Hult (2014), 2013
• Editor, Pigboy (children's fiction), 2006
• Reviewer, Global Marketing Management (textbook), Kotabe and Helsen (1998), 1997

• "'Good Enough': The use of Satisficing in the Design of Disruptive Innovation in Emerging Economies" (with Jie Xue) 30th International Product Development Management Conference (June 2023), Lecco, Italy.
• "Exploring the Problem Space to Radically Innovate through Design Thinking: The Role of Data Technologies" (with Giulia Calabretta, Roberto Verganti, Stefano Magistretti, Marina Candi, & Claudio Dell'Era) 29th International Product Development Management Conference (July 2022), Hamburg, Germany.
• "Exploring the Problem Space to Radically Innovate through Design Thinking: The Role of Data Technologies" (with Giulia Calabretta, Roberto Verganti, Stefano Magistretti, Marina Candi, & Claudio Dell'Era) 29th International Product Development Management Conference (July 2022), Hamburg, Germany.
• "Problem Framing and Radical Innovation: Exploring the Role of Data Technologies" (with Giulia Calabretta, Roberto Verganti, Mattia Bianchi, Marina Candi & Claudio Dell'Era) 28th International Product Development Management Conference (June 2021), Milan, Italy.
• "Green Innovation in Transitional Economies: A Theoretical Framework, a China Case Study, and Policy Considerations Submitted" (with Jie Xue) 28th International Product Development Management Conference (June 2021), Milan, Italy. Selected as one of top papers - eligible for special conference issue CIM journal.
• "The Experimentation Supremacy: The Contribution of Digital Technologies in Consulting Projects Based on Design Thinking" (with Giulia Calabretta, Roberto Verganti, Mattia Bianchi, Marina Candi & Claudio Dell'Era) 27th International Product Development Management Conference (June 2020), Belgium.
• "Can Dynamic Design Capabilities Drive Discontinuous Innovation and Extend Product Life Cycles?" (with Charles Noble and Ron Hess) 26th International Product Development Management Conference (June 2019), Leicester, England.
• "Dynamic Design Capabilities: What is the Role of Innovation Speed?" (with Charles Noble and Ron Hess) 25th International Product Development Management Conference (June 2018), Porto, Portugal. (Selected as one of top papers - eligible for special conference issue JPIM).
• "The Antecedents and Consequences of a Design-Oriented Organizational Culture: A Multiple Layer Model," (with Charles Noble) 23rd International Product Development Management Conference (June 2016), Glasgow, Scotland.
• "A Review of Marketing Research on Product Design and Directions for Future Research," (with Michael Luchs & Marielle Creusen) 21st International Product Development Management Conference (June 2014), Limerick, Ireland.
• "A Multinational Analysis of Top Management Orientation's Influence on SME Performance," The 2nd Annual GIKA Conference July 9-11, 2013, Valencia, Spain.
• "A Moderating Model of the Influence of International Subsidiaries' Process Technology Sourcing Strategy on Positional Advantage," (with Brent Allred) was chosen for Special Issue review of Journal of Product Innovation Management from 20th International Product Development Management Conference, Paris, France, 2013.
• "Top Management Orientation's Influence on SME Performance Mediated Through Core Competencies and Product Innovation Success" EIASM 18th International Product Development Management Conference - Innovate Through Design, Delft, The Netherlands, June 5-7, 2011.
• "The Emergence of Product Design as a Field of Marketing Inquiry" Product Development Management Association Annual Conference, Orlando, Florida, October 16-17, 2010.
• "Product Design Research and Practice: Past, Present and Future," EIASM 17th International Product Development Management Conference, Murcia, Spain, June 2010.
• "Design Orientation: A Definition, Measure, and Propositional Model," EIASM 17th International Product Development Management Conference, Murcia, Spain, June 2010.
• "Design Orientation: A Definition, Measure, and Propositional Model," (with Charlie Noble) Academy of International Business Proceedings for Annual Conference, Milan, Italy, July 2008.
• "A Moderating Model of the Influence of International Subsidiaries' Process Technology Sourcing Strategy on Positional Advantage," (with Brent Allred and Frank Rothermael) Academy of International Business Proceedings for Annual Conference, Indianapolis, Indiana, June 2007.
• "The Antecedents and Innovation-based Outcomes of a Design Orientation" (with Charles Noble). Proceedings of the International Conference on Strategic Innovation and Creativity in Brand & Design Management, Seoul, S. Korea, November 29, 2006.
• "The Influence of "The China Option" on Subsidiary Technology Sourcing Strategy" (with Brent Allred). Academy of International Business Proceedings for Annual Conference, Beijing, China, June 2006.
• "Personality-and-Culture: The Case of National Extraversion and Word-of-Mouth," (with Todd Mooradian) Academy of International Business Proceedings for Annual Conference, Stockholm, Sweden, July 2004.
• "The Mediating Role of Innovation Strategy on the Influence of Industry Structure and National Context on Firm Performance," (with Brent Allred) Academy of International Business Proceedings for Annual Conference, Stockholm, Sweden, July 2004.
• "Process Technology Sourcing Strategy and Positional Advantage across Product Technology Contexts," (with Brent Allred) Academy of Management Proceedings for Annual Meeting in Seattle, WA, August 2003.
• "Values and National Character: A Test of Schwartz Values Framework," (with Jim Olver and Todd Mooradian) Academy of International Business Proceedings for Annual Conference, Monterrey, California, July 2003.
• "A Robustness Test and Initial Exploratory Benchmark Survey of Schwartz' Cultural Value Scales Across 13 Cultures," in Clifford Schultz', New Visions of Marketing & Development: Globalization, Transformation and Quality of Life. Bangkok, Thailand, January 4-7, ICMD-8 Proceedings 2003 (with Jim Olver and Todd Mooradian).
• "The Influence of International Subsidiaries' Technology Sourcing Strategy on Firm Performance," in Richard Hoffman's, Global Transformations. 2002 Academy of International Business Northeast Proceedings, September 26-28 (with Brent Allred). Awarded Outstanding Empirical Paper.
• "Robust Design, Performance Outcomes, and the Moderating Role of Uncertainty," in Anil Menon and Arun Sharma's, Marketing Theory and Applications. 1999 Winter AMA Educators' Preceedings.
• "Technology Reliance Strategy in a Globally Competitive Environment," in Dhruv Grewal and Connie Pechmann's, Reflections and Future Directions for Marketing. 1998 Winter AMA Educators' Proceedings (with Aldor Lanctot and Masaaki Kotabe). Awarded Best Paper in International Track.
• "An Examination of Cooperative Strategies Effect on New Product Innovativeness," in David Cravens and Peter Dickson, Enhancing Knowledge Development in Marketing. 1993 AMA Educators' Proceedings, Vol. 4, 336 (with Masaaki Kotabe).

• "Nova Incorporated: Two Sourcing Opportunities," short version of case in Global Marketing Management, 2000, 2003 Wiley: New York (with Jack Muckstadt, David Murray, Dennis G. Severance).
• "Nova Incorporated: Two Sourcing Opportunities," full version of case (with Jack Muckstadt, David Murray, Dennis G. Severance) available through Indiana University's International Case Catalog in the Federally-funded Center for International Business, Education, and Research (CIBER) and The European Case Clearing House (ECCH), Cranfield, England.
• Nine unrefereed case studies with decision support software (DSS) developed for my course in Global Marketing (available upon request).

• Unpacking Experimentation Design Thinking: Contributions to Innovation Performance and the Role of Digital Technologies" (with Magistretti, Stefano, Bianchi, Mattia: Calabretta, Giulia; Candi, Marina; Dell'era Claudio; Stigliani, Ileana; Verganti, Roberto) submitted to Technovation March 2024; Revision August 2024.
• "Design Orientation: Concept, Measurement, and Internally-Moderated Effects on Innovation Radicalness and Longevity" (with Ron Hess, Claudio Dell'Era) rejected at Journal of Product Innovation Management in 2023 and revised for JAMS (FT50) submission in February 2024.
• "Exploring the Ambidextrous Innovation Contribution of Dynamic Design Capabilities" (with Charles Noble, Ron Hess, Claudio Dell'Era) rejected at Journal of Product Innovation Management. Being revised for JAMS.
• "A Multinational Analysis of Top Management Orientation's Influence on SME Performance," (with Franz Bailom, Kurt Matzler, & Todd Mooradian) Strategic Management Journal. Revision request.
• Design Orientation: A Cultural Approach to Design - a book proposal to Pearson/Prentice-Hall Publishing - Revision Request.

• Keynote speech at 20th Anniversary of the Master's in Innovation Management at the Technical University of Upper Austria, Wels.
• "'Good Enough': The Use of Satisficing in the Design of Disruptive Innovation in Emerging Economies" (with Jie Xue) 30th International Product Development Conference (June 2023), Lecco, Italy.
• "Exploring the Problem Space to Radically Innovate through Design Thinking: The Role of Data Technologies" (with Giulu Calabretta, Roberto Verganti, Stefano Magistretti, Marina Candi & Claudio Dell'Era) 29th International Product Development Management Conference (July 2022), Hamburg, Germany.
• "Green Innovation in Transitional Economies: A Theoretical Framework, a China Case Study, and Policy Considerations Submitted" (with Jie Xue) 27th International Product Development Management Conference (June 2021), Milan, Italy. Selected as one of top papers - eligible for special conference issue CIM journal.
• "Can Dynamic Design Capabilities Drive Discontinuous Innovation and Extend Product Life Cycles?" (with Charles Noble and Ron Hess) 26th International Product Development Management Conference (June 2019), Leicester, England.
• "Dynamic Design Capabilities: What is the Role of Speed?" (with Charles Noble and Ron Hess) accepted to 25th IPDM Conference in Portugal, June 2018.
• "Antecedents and Consequences of a Design-oriented Organizational Culture," (with Charlie Noble) 23rd International Product Development Management Conference (June 2016), Glasgow, Scotland.
• "A Review of Marketing Research on Product Design and Directions for Future Research," (with Michael Luchs & Marielle Creusen) 21st International Product Development Management Conference (June 2014), Limerick, Ireland.
• Governor's housing Conference presentation for NRHA Study (November 2013).
•  "A Multinational Analysis of Top Management Orientation's Influence on SME Performance," The 2nd Annual GIKA Conference (July 9-11, 2013), Valencia, Spain.
• "A Moderating Model of the Influence of International Subsidiaries' Process Technology Sourcing Strategy on Positional Advantage," (with Brent Allred) was chosen for Special Issue review of Journal Product Innovation Management from 20th International Product Development Management Conference (June 2013), Paris, France.
• "A Research Agenda for Product Design" Young Scholars Conference on Product Design & Social Entrepreneurship, William & Mary (October 2011).
• "Top Management Orientation's Influence on SME Performance Mediated Through Core Competencies and Product Innovation Success" EIASM 18th International Product Development Management Conference - Innovate Through Design, Delft, The Netherlands (June 5-7, 2011).
• Chaired Special Session: Product Design "The Emergence of Product Design as a Field of Marketing Inquiry" Product Development Management Association Annual Conference, Orlando, Florida (October 16-17, 2010).
• "Product Design Research and Practice: Past, Presentation and Future" EIASM 17th International Product Development Management Conference - The Innovation in Crisis Time, Murcia, Spain (June 2010).
• "Design Orientation and the Nature of Innovation" EIASM 17th International Product Development Management Conference - The Innovation in Crisis Time, Murcia, Spain (June 2010).
• "A Look at Product Design in the Marketing Field since Bloch (1995)" Young Scholars Conference on Product Design, William & Mary (2009).
• "Design Orientation: A Definition, Measure, and Propositional Model," (with Charlie Noble) Academy of International Business Annual Conference, Milan, Italy (July 2008).
• "Design Orientation: A Definition, Measure, and Propositional Model," Management Science Institute (MSI) International Conference on Evolving Marketing Competition in the 21st Century, Wiesbaden, Germany (June 2008).
• "Design Orientation: A Look at How It Was Used to Give Undergraduates Advanced Research Education," Center For Innovation Management Studies at N.C. State, Spring Corporate Sponsor's Meeting Williamsburg, VA (June 3-5, 2008).
• "Does 'The China Option' Influence Subsidiary Technology Sourcing Strategy?" (with Brent Allred) 9th Annual International Business Research Forum on Global Sourcing & 2nd Annual Offshoring Research Network Conference and Workshop (2008).
• "A Moderating Model of the Influence of International Subsidiaries' Process Technology Sourcing Strategy on Positional Advantage," (with Brent Allred and Frank Rothermael) submitted to Academy of International Business Annual Conference, Indianapolis, Indiana (June 2007).
• "The Measurement, Antecedents and Innovation-based Outcomes of Design Orientation" (with Charles Noble). Design Management Institute International Conference, Seoul, South Korea (November 2006).
• "How Does 'The China Option' Influence a Subsidiary's Process Technology Sourcing Strategy?" (with Brent Allred). Academy of Management Annual Meeting, Atlanta, GA (August 2006).
• "The Influence of 'The China Option' on Subsidiary Technology Sourcing Strategy" (with Brent Allred). Academy of International Business Annual Conference, Beijing, China (June 2006).
• "Is 'Do What You Do Best and Outsource the Rest' Really a Good TEchnology Sourcing Strategy?" (with Brent Allred) ANZIBA 2005 Conference, Melbourne, Australia (November 2005).
• "Personality-and-Culture: The Case of National Extraversion and Word-of-Mouth," (with Todd Mooradian) The 2005 La Londe Seminar, International Research Seminar in Marketing Communications and Consumer Behavior (June 7-10, 2005).
• "Personality-and-Culture: The Case of National Extraversion and Word-of-Mouth," (with Todd Mooradian) Academy of International Business Annual Conference, Stockholm, Sweden (July 2004).
• "The Mediating Role of Innovation Strategy on the Influence of Industry Structure and National Context on Firm Performance," (with Brent Allred) presented at the conference on "Information Technology and International Business Theory and Strategy Development" at Temple University (March 2004).
• "Process Technology Sourcing Strategy and Positional Advantage across Product Technology Contexts," Academy of Management Meeting in Seattle, WA (August 2003).
• "Values and National Character: A Test of Schwartz Values Framework," (with Jim Olver and Todd Mooradian) Academy of International Business Annual Conference, Monterrey, California (July 2003).
• "Values and National Character: A Test of Schwartz Values Framework," (with Jim Olver and Todd Mooradian) Association for Consumer Research Annual Conference, Toronto, Canada (March 2003).
• "Contextual Influences on International Subsidiaries' Product Technology Strategy," (with Brent Allred) accepted for presentation at the conference on "From Markets to Partnerships and Hierarchies to Coalitions" at Temple University (March 2003).
• "A Robustness Test and Initial Exploratory Benchmark Survey of Schwartz' Cultural Value Scales Across 13 Cultures," 8th International Conference on Marketing and Development: New Visions of Marketing & Development: Globalization, Transformation, and Quality of Life, Bangkok, Thailand (January 4-7, 2003).
• "A Predictive Framework and Empirical Test of International Subsidiaries' Technology Sourcing Strategy" Academy of Management Meeting (August 2001), Washington, D.C.
• "The Implications of Knowledge Management from an International Subsidiaries' Technology Sourcing Strategy Perspective" Batten Young Scholars Forum (July 2001), Williamsburg, VA.
• "An Empirical Test of International Subsidiaries' Technology Sourcing Strategy" Batten Young Scholars Forum (July 2000), Williamsburg, VA.
• "Robust Design, Performance Outcomes, and the Moderating Role of Uncertainty," in Anil Menon and Arun Sharma's, Marketing Theory and Applications. 1999 Winter AMA Educators' Preceedings.
• "Technology Reliance Strategy in a Globally Competitive Environment," in Dhruv Grewal and Connie Pechmann's, Reflections and Future Directions for Marketing. 1998 Winter AMA Educators' Conference.
• "Robust Design: Global Rationalization for Proactive, Adaptable Products," 1997 Academy of International Business Annual Conference, Monterrey, Mexico.
• "Offshore Sourcing and Performance Implications of U.S. Multinationals: 1977-1989," Haring Symposium, Indiana University (March 1994).
• "An Examination of Cooperative Strategies Effect on New Product Innovativeness," 1993 American Marketing Association Educators' Conference.
• "Emerging Trends in New Product Development: A Content Analysis," Academy of International Business Annual Meeting (October 1993).
• Offshore Sourcing: Reaction, Maturation, and Consolidation of U.S. Multinationals," University of Houston Doctoral Colloquium (May 1993).
• "The Influence of "The China Option" on Subsidiary Technology Sourcing Strategy" (with Brent Allred). Tsinghua University, Beijing, China (June 2006).
• "Application of Visual Strategic Methods for Design Thinking" International Creativity Center, Cedarville University (April 2018).
• MC of Homeschool Educators Association of Virginia (HEAV) 2019 Conference
  • keynote speakers: President Mike Farris (University) and actor Kirk Cameron
  • 800+ audience
• "Can Dynamic Design Capabilities Drive Discontinuous Innovation and Extend Product Life Cycles?", Politecnico Milano, Italy (January 2019).
• "Application of Visual Strategic Methods for Design Thinking" International Creativity Center, Cedarville University (April 2016).
• "Present, Past, and Future: From Philosophical Design Movements to the Pragmatic Rise of Design as Innovation & Entrepreneurial Strategy (and my small contribution to Measurement & Management of a Design Orientation) Industry Conference Keynote, Wirtshaft Universität Wien (November 2015).
• "How to Develop Entrepreneurs in the University" Keynote Speaker, 75th Anniversary, Economics University of Bratislava (November 2015).
• "Why 14-year-old Japanese Girls Rule the World (or How to Design Global Products)," presentation for ESCP-EAP Group visit to Business School at William & Mary (October 21-23, 2002).
• "Jackie Chan's Inevitable World Hegemony: A Global Framework & Personal Perspectives," an invited lecture for the Jackie Chan Film Festival, class, and personal visitation in conjunction with the Reves Center for International Studies and the Roy R. Charles Center for Interdisciplinary Studies, William & Mary (September 22, 2000).
• "The Yin & Yang of Globalization," an invited lecture for the Keio University Cross-Cultural Collaboration, in conjunction with the Reves Center for International Studies, William & Mary (August 2, 2000).
• "The Use of International Simulations in the Classroom," an invited lecture in a pedagogy program (for international business faculty) by the Center of International Business Education and Research (CIBER), Indiana University, Bloomington in conjunction with and at the facilities of the University of North Carolina, Chapel Hill CIBER (June 5, 2000).
• "Robust Design: A Preliminary Look," an invited lecture at the Wissenschaftliche Hochschule für Unternehmensführung (WHU) Otto Beisheim Graduate School, Koblenz, Germany (June 1995).

• "Orienting Corporate Design Strategies Using Historical Design Movements (with Abbie Griffin) aimed toward Journal of Product Innovation Management.

• "Intertemporal Analysis of Productivity Growth: The Role of Culture" (with Patrick Brockett and Linda Golden) working paper for Journal of International Business Studies.

• "Port of Virginia Ready to Help" - VIRGINIA BUSINESS published April 1-7, 2024 (p. 1) by Trevor Metcalfe.
• "As Virginia's maritime industry grows, this Norfolk-based group is focused on preparing the workforce" - The Virginia Pilot (published December 6, 2023 at 8:20 a.m. | UPDATED: December 11, 2023 at 1:19 p.m.)
• "Va.'s maritime industry has $8B economic impact, report says - One in five jobs statewide are tied to maritime industry" - VIRGINIA BUSINESS published December 11, 2023 by Robyn Sidersky.
• "Virginia's maritime industry economic impacts on the Commonwealth of Virginia" posted by American Journal of Transportation, December 8, 2023 at 9:13 a.m., Maritime.
• "Port of Virginia" - VIRGINIA BUSINESS published April 27, 2023.
• "Report: Port Helps Drive Economic Investment and Job Creation Throughout the Commonwealth"
• Port of Virginia begins 2023 with solid volumes as 'Loaded Exports' grow nearly 40% vs. last year published February 21, 2023, by Royal Examine.
• "How the Port in the 757 Drives Middle Market Growth for Virginia" (August 2022; accessed January 7, 2023)
• "Port of Virginia sees continued growth as more ocean carriers shift services to the Commonwealth" published May 11, 2022, Royal Examiner (accessed July 31, 2022).
• "Report: Port helps drive economic investment and job creation throughout the Commonwealth" published February 6, 2022, Royal Examiner (accessed May 23, 2022).
• Study shows Virginia port contributes significantly to the commonwealth's economy, February 12, 20222 (accessed January 7, 2023).
• America's first port, published Tuesday, May 25, 2021 (accessed January 7, 2023).
• Study: Inland Port vital to Port of Virginia's record-setting year" published February 2, 2022, The Northern Virginia Daily (Matt Welch) (accessed May 23, 2022).
• "Port of Va. had $100B+ economic impact in FY21: Port set cargo handling record amid pandemic" published January 27, 2022, Virginia Business - Kate Andrews (accessed May 23, 2022).
• "First woman president at W&M says she sees appetite for innovation and prosperity" April 8, 2019, Inside Business.
• "W&M Professors Analyze Jefferson Lab Economic, Intellectual Impact" featured in Department of Energy Office of Science homepage under their University Research headlines (accessed April 8, 2019).
• W&M Homepage "W&M Professors Analyze Jefferson Lab Economic, Intellectual Impact" (accessed April 4, 2019).
• Daily Press (March 19, 2019) "Report: Jefferson Lab in Newport News fuels more than 2,000 jobs in Hampton Roads."
• "How to Manage Innovation with Design," Huffington Post November 3, 2015.
• "Congestion at area ports threatens business, economy" Channel 13 news report February 10, 2015.
• "Study: Port of Virginia economic impact exceeds $60B throughout Commonwealth" Daily Press, December 29, 2014.
• "Study: Port's economic impact totals $60.3 billion" Daily Press, December 29, 2014.
• "Port's economic impact: $60.3B a year" Daily Press, December 31, 2014.
• "What's the port worth to Va.? Researchers are on it." The Virginian-Pilot November 23, 2014.
• "Port taps W&M to update aging statistics" by Reynolds Hutchins November 26, 2014, Inside Business.
• "2014 looks promising for the Port of Virginia" Inside Business, January 20, 2014.
• "NRHA Study: Public Housing Drives Economy" Inside Business, April 1, 2013.
• "VPA spurns ODU study of economic impact" The Virginian Pilot, November 4, 2012.
• "Q&A: What's going on with privatization of the port?" The Virginian Pilot, October 21, 2012.
• "Norfolk board asks city to study education spending" The Virginian Pilot, July 19, 2012.
• "Study: NRHA's housing generates $46.2M," Inside Business, July 16, 2012.
• "Housing authority makes its mark," Inside Business, October 20, 2011.
• "Rent assistance has $28.5M impact in Norfolk," Inside Business, p. 7, October 3, 2011.
• "McDonnell gust board of Virginia Port Authority" The Virginian Pilot, July 23, 2011.
• "NRHA communities subject of study evaluating housing," Inside Business, June 17, 2011.
• "NRHA's Impact on Norfolk," Inside Business, April 2011.
• "William & Mary to Study NRHA's Impact," Inside Business, January 14, 2011.
• "Port authority executives get big raises over 3 years" The Virginian Pilot, February 8, 2008.
• "HR Ports Boost Economy by $41.1B," Daily Press, C8, January 23, 2008.
• "Port Power: Study Finds Local Port has Major Influence on Virginia's Economy," The Virginian Pilot, Business Section, page 1, January 23, 2008.
• "VPA sought numbers more like Georgia's" Inside Business, October 1, 2007.

• W&M Board of Visitors, Faculty Representative
• Journal of Product Innovation Management (JPIM)
• The Design Journal (TDJ)
• Alan B. Miller Entrepreneurship Center at the Raymond A. Mason School of Business, William & Mary.

• The Design Journal - Special Issue Editor, "What could innovative product design research be doing in 2053?", 2023-2024.
• The Design Journal (UK), Editorial Board with responsibilities similar to associate editors (hands-on role in the production of the journal, selecting reviewers, making editorial decisions, reviewing manuscripts, championing the journal). Official journal of the European Academy of Design; Rated an "A" & "INT1" in the European Reference Index for the Humanities, 2014-2024.
• JPIM, Editorial Review Board (2022 Five Year Impact Factor 11.2), 2012-2024.
• JPIM Special Issue Editor, Design Thinking and Innovation Management: Matches, Mismatches and Future Avenues, 2019-2022.
• Reviewer, Journal of Product Innovation Management (4x), 2023.
• Reviewer, The Design Journal (5x), 2023.
• Reviewer, Journal of Product Innovation Management (5x), 2022.
• Reviewer, The Design Journal (6x), 2022.
• Reviewer, Journal of Product Innovation Management (4x), 2021.
• Reviewer, The Design Journal (5x), 2021.
• Reviewer, Journal of Product Innovation Management (8x), 2020.
• Reviewer, The Design Journal (6x), 2020.
• Reviewer, Industrial Marketing Management (2x), 2020.
• Reviewer, Journal of Product Innovation Management (3x), 2019.
• Reviewer, The Design Journal (2x), 2019.
• Reviewer, Journal of Product Innovation Management (2x), 2018.
• Reviewer, The Design Journal (2x), 2018.
• Reviewer, Journal of Product Innovation Management (7x), 2017.
• Outside Reviewer, P&T, Serdar S. Durmusoglu, Univ. of Dayton, 2017.
• Reviewer, The Design Journal (3x), 2016.
• Reviewer, Journal of Product Innovation Management (6x), 2016.
• Outside Reviewer, P&T, Alex Xu, Univ. of Michigan, Flint, 2016.
• Outside Reviewer, P&T, Janell Townsend, Oakland University, 2016
• Reviewer, The Design Journal (6x), 2015
• The Design Journal, Editorial Advisory Board, 2011-2014.
• Outside Reviewer, P&T, Dan Zhang, College of Staten Island - CUNY, 2015.
• Reviewer, Journal of Product Innovation Management (3x), 2015.
• Reviewer, The Design Journal (six times in first five months), 2014.
• Reviewer, Journal of Product Innovation Management, 2013.
• Reviewer, The Design Journal, 2013.
• Reviewer, The Design Journal, 2012.
• Reviewer, Journal of Business Research, 2012.
• Reviewer, Journal of Product Innovation Management, 2012
• Reviewer, Journal of Product Innovation Management, 2012-2013.
• Reviewer, Journal of International Management, 2012-2013.
• Reviewer, Journal of Engineering & Technology Management, 2011.
• Reviewer, Journal of Product Innovation Management, 2011.
• Outside Reviewer, P&T, Michael Kroff, MSU, 2011.
• Reviewer, PDMA Research Forum, 2011.
• Reviewer, Journal of International Management, 2011.
• Reviewer, Journal of Product Innovation Management, 2011.
• Reviewer, Journal of International Management, 2011.
• Reviewer, The Design Journal, 2011.
• Editor, Special Design Issue, Journal of Product Innovation Management, 2009-2010.
• Reviewer, 2010 PDMA Research Forum, 2010.
• Reviewer, Product Development Management Association Research Competition, 2009.
• Reviewer, Journal of Product Innovation Management, 2009.
• Reviewer, Academy of International Business Annual Meeting, 2008.
• Editorial Review Board, International Journal of Operations and IS, 2007-2008.
• Reviewer, Journal of International Business Studies, 2007.
• Reviewer, Academy of International Business Annual Meeting, 2007.
• Reviewer, Journal of Macromarketing, 2006.
• Reviewer, Journal of Product Innovation Management, 2001, 2002, 2003, 2005.
• Reviewer, Journal of International Management, 2001, 2002, 2004, 2005.
• Reviewer, Journal of Advertising, 2004.
• Special Issue Editor, Journal of Product Innovation Management, Double Issue: Vol. 20(5) & Vol. 20(6) (with Tomas Hult), 2003.
• Chair & Reviewer, Strategy, Competition & Markets track, International Conference on Marketing & Development, (ICMD-8), Thailand, January 4-7, 2003.
• Reviewer, Management Science, 2000, 2001.
• Program Committee, Academy of International Business Annual Conference, 2000.
• Reviewer, American Marketing Association Winter Conference, 2000.
• Reviewer, Journal of International Business Studies, 1997, 1999.
• Reviewer, American Marketing Association Summer Conference, 1998.
• Reviewer, Southern Marketing Association, 1996, 1997, 1998, 1999.
• Reviewer, International Services Marketing Journal, 1998.
• Reviewer, Academy of International Business Annual Meeting, 1997, 2004.
• Reviewer, Journal of International Marketing, 1995, 1999, 2000.

• Faculty Representative to W&M Board of Visitors, 2024-2025.
• President of Faculty Assembly, 2023-2024.
• Pillars Innovation Initiative with Jeremy Martin for Provost/President: set-up innovation stage gate process for initiatives related to four pillars, established review process and rubrics, consulted on communication strategy, recommended funding amounts, and served as consultant to researchers throughout the five stages lasting one year, 2023-2024.
• Accreditation Committee, 2023-2024.
• Intellectual Diversity Initiative - incl. Governor's Conference at UVA, 2023-2024.
• Rankings Special Committee with Jeremy Martin for President Rowe, 2023-2024.
• Rector's Committee on Preservation & Safety of Historic Campus, 2023-2024.
• New School Advisory, 2023-2024.
• Vice President of Faculty Assembly, 2022-2023.
• Freshman Advisor (exclusive of Fall 2015 in Austria on Fulbright), 2000-2023.
• Faculty Liaison to the Board of Visitors, 2021-2023.
• Member of Hiring Committee, Mason School Dean, 2022.
• Teaching Committee chair, John Manuli, 2022.
• Member of Hiring Committee, Strategy Area, 2021-2022.
• Faculty Assembly Committee+ additional ad-hoc subcommittees, 2018-2022.
• Executive Committee of Faculty Assembly, 2018-2022.
• Chair - Faculty Affairs Subcommittee of Faculty Assembly, 2018-2022.
• Marketing Area Head, 2018-2022.
• W&M Communications Task Force - Chair of Research subcommittee, 2019-2022.
• eSports Faculty Task Force/Faculty Advisory Board, 2019-2022.
• Pre-Director of Online Masters of Marketing Program, 2019-2020.
• Supervisor, independent study, 2021.
• W&M Committee on Writing (guide Writing Center), 2019-2020.
• Development of Major General's Marketing Emphasis Program (with 20 Army scholarships attached), 2019-2020.
• Co-developer of Interdisciplinary Innovation & Entrepreneurship Minor (60+ entering class), 2018-2020.
• Supervisor, independent study Flex MBA (2), 2020.
• University Tiger Team - Continuing Education, 2019.
• Inauguration of Pres. Rowe and Re-investiture of Provost Gates Committee, 2018-2019.
• Faculty Liaison to the Board of Visitors Committee, 2018-2019.
• Rex Holmlin Teaching Evaluation Committee, 2018.
• Marketing Area Strategy Document, 2018.
• Internship Project Supervisor, 2017-2018.
• Athletic Advisory Committee, 2016-2018.
• Undergraduate Advisory Committee, 2016-2018.
• Reader for Marketing Internship Projects, 2017-2018.
• Accreditation, Assurances of Learning Standing Committee, 2016-2017.
• Accreditation, Assurances of Learning, MBA program, 2016.
• MC of Leading the Business of the Virginia Maritime Industry (Raymond A. Mason School of Business Alumni event in Norfolk), 2016.
• Supervisor, independent study Flex MBA, 2016.
• Reader, independent student Flex MBA, 2016.
• Teaching Committee chair, Vlad Atanasov, 2016.
• Chair, Business School Research Committee, 2014-2015.
• Member, Internationalization of W&M, Vice Provost's Advisory Committee, 2010-2015.
• Accreditation, Assurances of Learning, MBA program, 2014-2015.
• Teaching Committee, Brent Allred, 2014-2015.
• Chair, Review Committee, Vice Provost Steve Hanson, 2014.
• Supervisor, independent study, Emily Nichols, 2014.
• Reader, independent study, Molly Adair, 2014.
• Reader, independent study, Annie, 2013.
• Business School Research Committee,  2013-2014.
• Teaching Committee, Alex Woods, 2013.
• Selection Committee for Class of 2016 Professorship, 2013.
• Chair, Business School Research Committee, 2010-2013.
• Supervisor, design independent study, Anik Cepeda, 2013.
• Supervisor, design independent study, Soheil Tayebi, 2013.
• Reader, independent study, 2013.
• Chair, Teaching Committee, Todd Mooradian, 2010-2011.
• Member, W&M Equal Opportunity/Sexual Harassment Committee, 2008-2011.
• Advisor to Student Marketing Association (formerly Synergy), 2007-2011.
• Monroe Scholar Advisor for Emily Anthony, 2011.
• Supervisor, design independent study, Hays Watkins, 2011.
• Supervisor, design independent study, Daniel Barzach, 2011.
• Supervisor, independent study, James Napolitano, 2011.
• Reader, design independent study, Josh Shapiro, 2011.
• Reader, design independent study, Kim Johnson, 2011.
• Supervisor, design independent study, Rebecca Uttamsingh, 2011
• Supervisor, design independent study, Ashley Holofcener, 2011.
• Supervisor, design independent study, Josh Frazier, 2010.
• Supervisor, design independent study, Daniel Barzach, 2010.
• MBA Field Studies Advisor, Bon Secours, Infant Mortality in Peru, 2009-2010.
• Supervisor, design independent study, Maria Zarate, 2009-2010.
• Member, Hiring Committee, Auxiliary Services Director, 2009.
• Member, W&M Compensation Committee, 2009.
• Member, Business School Research Committee, 2009.
• Undergraduate Program Experience Committee, 2009.
• New York City UG Immersion Program with Career Services, 2009.
• Ad-hoc committee for Howard Busbee Student Research Fund, 2009.
• Independent Study with Peace Frogs Project (4 students), 2009.
• Independent Study with Design group (9 students - with grant), 2009.
• Ad-hoc committee for Howard Busbee Student Research Fund, 2008.
• Undergraduate Program Experience Committee, 2008.
• Compensation Committee survey & study of tuition remission program, 2008.
• MBA Field Studies Advisor, VISA, 2008-2009.
• Moderator for Panel in UG Career Fair, 2008.
• Participant in UG Board Meeting, 2008.
• Supervisor, internship & independent study, 2008.
• Supervisor, design independent study, Julian Oreska, 2008.
• Coach, Case Competition, Success Institute, Alpha Kappa Psi, 1st place (students: Amelia Hagen, Kelley Kaplan, and Scott Zickefoose), 2008.
• New York City career visits with Synergy to businesses & alumni, 2008.
• Entrepreneurship Ad-hoc Committee, 2007-2008.
• Ad-hoc committee for Howard Busbee Student Research Fund, 2007.
• Internationalization of the Business School Ad-hoc Committee, 2007-2008.
• Chair, Marketing Area Search Committee, 2007.
• Reader, Two Honors Committees for Theatre/Business majors, 2007.
• Readers, MAcc student Bay Chalmers, 2007.
• Reader, 2007.
• Supervisor, Neural Consumer Behavior Independent Study, 2007.
• Supervisor, Ethan Isleib, 2007.
• Chair, Business School Research Committee, 2006-2007.
• Committee for Busbee Awards for Student Research, 2006.
• Member, Entrepreneurship Search Committee, 2006.
• Teaching Committee Chair for Ron Hess, tenure, 2006.
• Supervisor for Summer U/G Independent Study, 2006.
• Search Committee for Chair in Ethics, 2005-2006.
• Chair, Business School Research Committee, 2004-2005.
• Supervisor for all U/G Independent Studies associated with Marketing, 2005.
• Teaching Committee Chair for Lisa Szykman, tenure, 2004.
• Supervisor for all U/G Independent Studies associated with Marketing, 2004.
• Teaching Committee for Ron Hess, 3rd year review, 2004.
• Supervisor for Independent Study, William & Mary, 2003.
• Reader, Two Independent Studies, William & Mary, 2002.
• Coach, International Case Cptn, Copenhagen Business School, Denmark, 2001-2002.
• Reader, Independent Study, William & Mary, 2001.
• BBA Business Partners Board - Communications & PR Council, 2001-2002.
• Supervisor for Independent Study, William & Mary, 2001-2002.
• Assistant Coach, International Case Competition, Western Ontario, Canada, 2001-2002.
• Coach, International Case Competition, Queen's University, Canada, 2001-2002.
• Co-chair, Batten Conference on Product Innovation & Supply Chain Management, 2001.
• Supervisor for Summer Independent Study, William & Mary, 2001.
• Coach, McIntire International Case Competition, UVA, Charlottesville, 2001.
• Coach, International Case Competition, Western Ontario, Canada, 2000-2001.
• Supervisor & Reader, Three Independent Studies, William & Mary, 2000-2001.
• Lecture, Jackie Chan Film Festival class with Reves Center, 2000.
• Lecture, Keio University Cross-Cultural Collaboration with Reves Center, 2000.
• Coach, McIntire International Case Competition, UVA, Charlottesville, 2000.
• Supervisor & Reader, Three Independent Studies, William & Mary, 1999-2000.
• Facilitator, Keio University Research Collaboration & W&M Profiles, 1999.
• Assist with Undergraduate Simulation, 1999.
• Faculty Advisor, International Business Committee, 1999-2000.
• Member, Business School Research Committee, 1999-2007.
• Committee Member, Internationalization of the Business School Task Force, 1998-1999.
• Faculty Member in Ethics Discussion at SOBSI Meeting, 1998.
• Aoyama Gakuin University Summer Program Proposal, 1998.
• Supervisor & Reader, Two Independent Studies, William & Mary, 1998-1999.
• Faculty Candidate Interviewing at AMA Summer Conference, 1998.
• Marketing Student Advisor, 1998-present.
• Supervisor, IMP Field Study Project, William & Mary, 1997-1998.
• Supervisor & Reader, Three Independent Studies, William & Mary, 1997-1998.
• Moderator, Homecoming MBA Alumni Panel, William & Mary, 1997.

• International Product Development Management

• Virginia Chamber of Commerce and Virginia Economic Development Partnership, 2024.
• Virginia Port Authority - four economic impact studies, 2021-2023.
• Summer Research Grant, Raymond A. Mason School of Business, 2023.
• Summer Research Grant, Raymond A. Mason School of Business, 2022.
• Summer Research Grant, Raymond A. Mason School of Business, 2021.
• Research Leave (Fall), Raymond A. Mason School of Business, 2020.
• Summer Research Grant, Raymond A. Mason School of Business, 2020.
• Virginia Port Authority - economic impact study, 2019.
• Ph.D. Opponent, Stefano Magistretti, Politecnico Milano, Italy, 2019.
• Presentation, Politecnico Milano, Italy, 2019.
• Summer Research Grant, Raymond A. Mason School of Business, 2019.
• Jefferson Labs - two economic impact studies, 2018.
• University of Applied Science Upper Austria (4-day exec program), 2018.
• Summer Research Grant, Raymond A. Mason School of Business, 2018.
• University of Applied Science Upper Austria (3-day exec program), 2017.
• Governor's Housing Study - economic impact, futuring, scenarios, 2015-2017.
• University of Applied Science Upper Austria (3-day exec program), 2016.
• Union Mission Ministries - economic impact, 2016.
• University of Vienna, Austria (two courses assoc. w/Fulbright, Ph.D. & UG), 2015-2016.
• University of Bratislava, Slovakia (course assoc. w/Fulbright), 2015-2016.
• Virginia Maritime Association - economic impact study, 2015-2016.
• University of Applied Science Upper Austria (3-day exec program) (2x), 2015.
• University of Applied Science Upper Austria (3-day exec program) (2x), 2014.
• MCI Innsbruck, Austria (2-day exec program in International Marketing), 2013.
• University of Applied Science Upper Austria (3-day exec program) (2x), 2013.
• Competitive Travel Grant, The Reves Center, 2013.
• MCI Innsbruck, Austria (2-day exec program in International Marketing), 2012.
• University of Applied Science Upper Austria (3-day exec program), 2012
• Corvinus University, Budapest, Hungary (summer program in International Marketing), 2012.
• Norfolk Redevelopment & Housing Authority - economic, QOL, futuring, 2011-2013.
• MCI Innsbruck, Austria (2-day exec program in International Marketing), 2011.
• Competitive Travel Grant, The Reves Center, 2011.
• Summer Research Grant, Raymond A. Mason School of Business, 2010.
• MCI Innsbruck, Austria (2-day exec program in International Marketing), 2010.
• Competitive Travel Grant, The Reves Center, 2010.
• Summer Research Grant, Raymond A. Mason School of Business, 2009.
• MCI Innsbruck, Austria (2-day exec program in International Marketing), 2009.
• Summer Research Grant, Raymond A. Mason School of Business, 2008.
• Summer Student Research Grant, Raymond A. Mason School of Business, 2008.
• Competitive Travel Grant from the Reves Center, 2008.
• Application for Fulbright Chair to Corvinus University, Hungary, 2007.
• Andrew Mellon Foundation grant, 2007.
• Virginia Port Authority - Lead Investigator - Economic Impact Study, 2007.
• Competitive Travel Grant, The Reves Center, 2006.
• Semester Research Grant, William & Mary, 2005.
• Grant from Kauffman Foundation grant for Entrepreneurial Education, 2003.
• PriceBabson Symposium on Entrepreneurial Education, 2003.
• Competitive Travel Grant, The Reves Center, 2002.
• Summer Research Award, William & Mary, 2002.
• Summer Research Award, William & Mary, 2000.
• Teaching Project Award, William & Mary, 1999-2000.
• Summer Research Award, William & Mary, 1999.
• WU-Wien University, Vienna, Austria, Export Management, 1999.
• Aoyama Gakuin University, Tokyo, Japan, Marketing Strategy (exec), 1998.
• Bonham Dissertation Research Grant, 1996.
• Dean's Tuition Fellowship, University of Texas at Austin, 1994-1995.