Don Rahtz

Don Rahtz

J.S. Mack Professor

Area: Marketing
Phone: 757-221-2866
Email: [[m|don.rahtz]]
Office: Miller Hall 3079
CV: {{, PDF}}


Don R. Rahtz is a marketing /marketing communications researcher (Ph.D., Virginia Tech 1984) and a Professor of Marketing at William & Mary. His expertise is in integrated marketing communication programs, marketing research, survey methodology, analysis, and market assessment. He has had a particular interest in environmental issues, economic sustainable development, transitional economies, business/community interface evaluation, and health systems.

He has traveled and worked extensively in the South Asia and Southeast Asian areas with a particular focus on Bangladesh, Cambodia, Thailand, and Vietnam. Professor Rahtz has conducted a variety of workshops and seminars, and acted as a consultant to businesses in both the public and private sectors concerning the above topics, both in the United States and abroad. In addition, he has produced a number of publications regarding these topics that have appeared books, academic journals, and the popular press. He has been active in promoting the Quality of Life (QOL) field of study in a variety of disciplines and is a founding member of the International Society for Quality of Life Studies (ISQOLS).

Areas of Interest/Expertise
  • Health Care Marketing
  • Quality of Life (QOL)Issues
  • Environmental Marketing
  • Aviation
  • Marketing Research
  • Advertising and Promotion
  • Transitional Economies