James Olver

• Ph.D. in Business Administration, Colgate Darden Graduate School of Business Administration, University of Virginia (major field: Marketing), 1987.
• MBA, Colgate Darden Graduate School of Business Administration, University of Virginia, 1984.
• B.A., Psychology, University of Virginia, 1977.

• Associate Professor, Raymond A. Mason School of Business, William & Mary, 1994-present.
• Faculty Director, Online MBA Program, 2020-2022.
• Faculty Director, Online Masters of Science in Marketing, 2020.
• Assistant Dean - MBA Program, Raymond A. Mason School of Business, William & Mary, 2005-2011.
• Visiting Professor, Management Centre Innsbruck, 2012, 2017.
• Director of Undergraduate Studies, School of Business Administration, William & Mary, 1994-1997.
• Assistant Professor, William & Mary, 1988-1994.
• Visiting Professor, School of International Politics, Economics, and Business, Aoyama Gakuin University, Tokyo, Japan, May/June 1993-1997.
• Assistant Professor, Colgate Darden Graduate School of Business Administration, University of Virginia, 1987-1988.

• Online MS in Marketing Class of 2024 Faculty Excellence Award, 2024.
• Alfred N. Page Graduate Teaching Award, OMSM, Raymond A. Mason School of Business, William & Mary, 2024.
• Alfred N. Page Graduate Teaching Award, Raymond A. Mason School of Business, William & Mary, 2017.
• Thomas and Teri Dungan BBA Teaching Fellowship, 2014.
• Alfred N. Page Graduate Teaching Award, Raymond A. Mason School of Business, William & Mary, 2005.
• Best Paper award, College Teaching Methods and Styles Conference, Reno, Nevada, September 27-30, 2004.
• BBA Outstanding Professor Award, School of Business Administration, William & Mary, 2000.
• Daniel C. Lewis Award for Exceptional Service, 1997.
• Dean's Undergraduate Teaching Award, School of Business Administration, William & Mary, 1992.
• American Marketing Association Doctoral Consortium Fellow, 1987.

Undergraduate

• Principles of Marketing
• Marketing Management
• Consumer Behavior
• Marketing Strategy
• Business Planning and Strategy
• Business Perspectives/Applications
• Marketing and Society
• Human Centered Design Practicum
• Creative Problem Solving
• Design Thinking
• Sustainability-Inspired Innovation and Design

Graduate

• Marketing Management
• Product Management
• Marketing Manager's Toolbox
• Marketing Research
• Consumer & Customer Behavior
• Business Field Consultancy
• Human Centered Design Practicum
• Creative Problem Solving
• Renaissance Manager
• Design Thinking
• Capstone Revolutionary Marketing Leadership
• Doctoral Readings Seminar

• Rapid Cycle Innovation Training Grant in Healthcare Delivery Science and Health Services Research. W&M/EVMS Collaborative Grant, 2013.
• William & Mary summer research grant, 1991, 1994.
• School of Business summer research grants, 1989, 1990.
• University of Virginia summer research grant, 1998.

• "Innovation Programs Match Need With Speed in Hospital Rapid-Cycle Improvement Efforts" (with Brent Ibata and Scott Kashman), Frontiers of Health Service Management 40(1), 2023, pp. 19-25.
• "Failure and Compliant Handling in Marketing: An Organizational Justice Perspective" (with Ronald Hess), in Cropanzano and Ambrose (eds), Oxford Handbook of Justice in the Workplace, Oxford University Press, New York, NY: Oxford University Press, 2015, pp. 641-656.
• "Leadership Development by Design," Advances in International Marketing (23), 2012, pp. 179-193.
• "A New 'Product Development' Process: William & Mary's Experiment in MBA Development" (with Ronald Hess), International College Teaching Methods and Styles Journal 1 (3), 2005.
• "Personality Traits and Personal Values: A Conceptual and Empirical Integration" (with Todd Mooradian). Personality and Individual Differences, 35(1), 2003, pp. 109-126.
• "A Robustness Test and Initial Exploratory Benchmark Survey of Schwartz' Cultural Value Scales Across 13 Cultures" (with S. Swan and T. Mooradian), Eighth International Conference on Marketing and Development, Bangkok, Thailand, January 4-7, 2003.
• "I Can't Get No Satisfaction: The Impact of Personality and Emotion on Postpurchase Processes" (with T. Mooradian), Psychology and Marketing 14(4), July 1997, pp. 379-393.
• "A General Model of Culture, Personality, and Consumer Affective Processes: Toward Theory in Cross-Cultural Consumer Research" (with T. Mooradian). Proceedings of the Eighth Biannual World Marketing Congress, Kuala Lumpur, Malaysia, June 24-27, 1997.
• "Shopping Motives and the Five Factor Model: An Integration and Preliminary Study" (with T. Mooradian), Psychological Reports, 78, 1996; pp. 579-592.
• "What'll We Do when the Boomers Grow Up? Consumer Life Stage and Patronage Motives" (with R. Johnson, L. Ring). In Lusch and Darden (eds), The Cutting Edge III: 1993 Symposium on Patronage Behavior and Retail Strategy, Baton Rouge, LA: Louisiana State University, 1994, pp. 49-58.
• "Neuroticism, Affect and Postpurchase Processes" (with T. Mooradian). In Allen and John (eds), Advances in Consumer Research XXI, Provo, UT: Association for Consumer Research, 1993, pp. 595-600.
• "The Return of Service: Another Evolution in Retail Market Structure" (with R. Johnson and L. Ring), in Darden, Lusch and Mason (eds), The Cutting Edge II: Proceedings of the 1992 Symposium on Patronage Behavior and Retail Strategy, Baton Rouge, LA: Louisiana State University, 1992.
• "Circuit City Stores, Inc.," in L. Swayne and P. Ginter (eds), Cases in Strategic Marketing, Englewood Cliffs, NJ: Prentice Hall, 1989, pp. 611-635.
• "The Product Management Audit: Design and Survey Findings" (with J. Quelch and P. Farris), Journal of Product and Brand Management, 1 (2), Spring 1992 (also published in the Journal of Consumer Marketing, 4 (3), Summer 1987, pp. 45-58).
• "Push and Pull: A One-Two Punch for Packaged Products" (with P. Farris), Sloan Management Review, Fall 1989, pp. 53-61.
• "The Relationship Between Distribution and Market Share" and "Reply [to Commentaries]" (with P. Farris and C. de Kluyver), Marketing Science, 8(2), Spring 1989, pp. 107-132.
• "The Integration of Push and Pull Marketing" (with P. Farris), Proceedings, Third European and Media Conference, Management Centre Europe, Brussels, Belgium, 1988.
• "The Product Management Audit" (with J. Quelch and P. Farris), Harvard Business Review, March-April 1987, pp. 30+.

• Invited talk on the interdisciplinary course, creative problem solving. Presented at the Aspen Undergraduate Business Education Consortium, Ann Arbor Michigan, June 7-9, 2015.
• Invited talk on power and conflict between primary care physicians and specialists (with R. Solomon), Virginia Beach Medical Society, October 7, 1997. Presented results of preliminary research.
• Invited talk on using videoconferencing and computer technology to create a "global classroom" (with T. Mooradian). Teaching Enhancement Project Technology Seminar, Swem Library, November 8, 1996.

• "Rapid Cycle Innovation and Continuous Quality Improvement in Healthcare Operations" (with Ibata, Lundberg and Abraham). Poster presentation at the Virginia Patient Safety Summit, January 29-30, 2015 in Richmond, VA.
• "Zero Events of Preventable Harm—Incorporating TeamSTEPPS into the Journey Towards Creating and Sustaining a High Reliability Safety Culture: (with B. Ibata, A Douglas-Cooke, A Petrauskas, M. Hinkle, P. Lundberg, C. Abraham). Poster presentation at AHRQ TeamSTEPPS National Conference, June 11-12, 2014 in Minneapolis, MN.
• "Wicked Problems, Design Solutions," presentation at Wicked Problems/Design Solutions/Design Solutions Conference, Williamsburg, VA, August 2-3, 2013.
• "Leadership by Design..?," presentation at Conference on Sustainability, International Marketing and Design, Williamsburg, VA, November 11-12, 2011.
• "What They Don't Teach You in B-School: Executive Coaching in Graduate & Undergraduate Program," presentation at AACSB Emerging Curriculum Conference, Baltimore, Maryland, November 15-17, 2007.
• "Juggling Resources: Generating New and Innovative Ideas," presentation at GMAC Leadership Conference, St. Petersburg, Florida, January 31-February 3, 2007.
• "A New 'Product Development' Process: William & Mary's Experiment in MBA Development" (with Ronald Hess). International College Teaching Methods and Styles Conference, Reno, Nevada, September 27-30, 2004.
• "Values and National Character: A test of the Schwartz Values Framework," (with K. Scott Swan and Todd A. Mooradian), presented at The Academy of International Business Conference, Monterrey, California, USA, July 5-8, 2003.
• "Assessment and Program Development at William & Mary," National Undergraduate Business Symposium, Pennsylvania State University, April 4-5, 1997.
• "Achieving Synergy in Assessment" (with S. Bosworth). Poster presentation for 9th Annual Conference on Student Assessment, sponsored by the Virginia Assessment Group with participation by SCHEV and Virginia Community College System, Lynchburg, Virginia, November 8-10, 1995.
• "Measuring Distribution for Convenience Goods" (with P. Farris and C. de Kluyver), ORSA/TIMS Marketing Science Conference, Centre HEC-ISA, Jouy-en-Josas, France, June 24-27, 1987.
• "Why Distribution is So Critical: The Link Between Distribution and Market Share" (with P. Farris and C. de Kluyver), Marketing Science Institute, May 19-20, 1987.

• "O Tempo de Gerentes de Produto e Marketing - Pesquisa Revela sua Melhor Alocacao" (with J. Quelch and P. Farris), Tendencias do Trabalho (Labor Trends), July 1989, pp. 21-25.

• Fashion Lifestyles: The 1990 Washington/Virginia Female Fashion Research Project, Volume II (with D. Tiger, L. Ring, and R. Johnson). Babson College Retailing Research Report, November 1990.

• The Essentials of Strategic Leadership: The vital few things managers must do to achieve success (with T. Mooradian, K. Matzler and F. Bailom). Data collection completed: currently writing.
• "Ideal Social Self across Cultures: A Description within the Schwartz Values Framework" (with Michael Luchs, K.S. Swan and T. Mooradian). Under revision for an invited resubmission to the Journal of Business Research, Second round of data collected and analyzed.
• "A Question of Honor," case study with instructional material. Preparing for submission to a case journal.
• "MetroHealth Quick Clinic," case study with instructional note. Preparing for submission to a case journal.
• "Planting a Church in New Kent - Geodemographic Analysis," case study with instructional material. Preparing for submission to a case journal.

• Co-chair and Co-organizer, Wicked Problems/Design Solutions Conference, Williamsburg, VA, August 2-3, 2013.
• Panel Moderator, Cultivating a Global Mindset Conference, MBA Roundtable, George Washington University, November 14, 2008.
• "What They Don't Teach You in B-School: Executive Coaching in Graduate & Undergraduate Programs," presentation at AACSB Emerging Curriculum Conference, Baltimore Maryland, November 15-17, 2007.
• "Juggling Resources: Generating New and Innovative Ideas," presentation at GMAC Leadership Conference, St. Petersburgh, Florida, January 31-February 3, 2007.
• "Assessment and Measurement of Program Effectiveness" (session moderator), National Undergraduate Business Symposium, Pennsylvania State University, April 4-5, 1997.
• "Achieving Synergy in Assessment" (with S. Bosworth). Poster presentation for 9th Annual Conference on Student Assessment, sponsored by the Virginia Assessment Group with participation by SCHEV and Virginia Community College System, Lynchburg, Virginia, November 8-10, 1995.
• "Leisure and the Quality of Life" (session discussant), Academy of Marketing Science's Fourth Quality-of-Life/Marketing Conference, Washington, D.C., November 19-22, 1992.

• Domicilary Status Appeals Board, 1993-present
• Faculty Advisor, McGlothlin Scholars, 2024-present
• AI Tiger Team, 2024-present
• Institute for Transformative Teaching and Learning project team, 2024-present
• Faculty Secretary, Raymond A. Mason School of Business, 2024-present
• Studio for Teaching and Learning Innovation Advisory Committee, 2021-2024
• Volunteer teacher/trainer, Mandela Washington Fellowship Leadership Institute, USAID Young African Leaders Initiative, 2017-present
• Strategic Focus Steering Committee, 2023
• Assurance of Learning Committee, 2021-2022
• OMBA 5 year Review Committee, 2021-2022
• Chair, Phillip Wagner Teaching Evaluation Committee, 2021
• Marketing Area Coordinator, 2020
• Academic Policy Board, 2020-2021
• Tribe Innovation Faculty Advisor, 2020-2021
• Faculty Assembly, 2020
  • Faculty Assembly Executive Committee
  • 3-Year Hiring pilot subcommittee
  • Faculty Affairs subcommittee
  • Academic Affairs subcommittee
• Tomorrow's MBA Committee, 2015-2017
• Online MBA Curriculum Development Committee, 2014-2017
• Curriculum Committee, 2013-2015 (Chair, 2013-2014)
• Dean's Strategic Task Force, 2013-2014
• Blended/Online MBA task force, 2013-2014
• One Year Masters Degree skunkworks, 2014-2015
• Deputy Director of Online Learning search committee, 2014
• LDE Director Search Committee, 2012
• Institute for Innovation Committee, 2012
• Assurances of Learning Working Group (portfolio assessment), 2011-2012
• Admissions Committee, 2009-2011
• Center for Innovation in Leadership and Management Planning Committee (chair), 2009-2011
• Assistant Dean, MBA Program, 2005-2011
• Cici Teaching Evaluation Committee, 2011
• Freshman advisor, 2001-2011
• MBA Core faculty, 2000-2011
• Admissions Director Search Committee (chair), 2008, 2010
• Career Services Assistant Director Search Committee, 2008, 2009
• MBA Experience Committee chair, 2008, 2009
• Admissions Assistant Director Search Committee, 2008
• Career Services Director Search Committee, 2008
• Accelerated MBA Committee (chair), 2006
• Branding Task Force (chair), 2006
• Operations Committee, 2006-2011 (currently inactive)
• Hess Teaching Evaluation Committee, 2006
• Strategic Planning Task Force, 2005
• Building Committee, 2005-2006
• Website Committee, 2005-2006
• Szykman Teaching Evaluation Committee, 2005
• MBA Curriculum Task Force (chair), 2005
• Acceleration Initiative Steering Committee, 2004-2005
• Allred Teaching Evaluation Committee, 2004
• Hess Teaching Evaluation Committee (chair), 2004
• Undergraduate Curriculum Task Force, 2001-2002
• Swan Teaching Evaluation Committee (chair), 2002
• Appointments Committee, 2000-2002
• Marketing Area Coordinator, 2000-2005
• Dean Pulley Evaluation Committee, 2001
• Szykman Teaching Evaluation Committee (chair), 2001
• Registrar Search Committee, 1999
• Enrollment Task Force, 1998-1999
• Assessment Subcommittee, Enrollment Task Force, 1998-1999
• Dean Search Committee, School of Business, 1997-1998
• Admissions Policy Advisory Committee, 1994-1997
• Admissions Task Force, 1996-1997
• BBA Core Team, 1995-1997
• Student Assessment Steering Committee, 1994-1997
• Educational Policy Committee, 1994-1997
• Computing Proficiency Committee (campus-wide), 1994-1996
• SIS Registration Module Advisory Group, 1994-1996.
• AACSB Self-Study Committee, 1995
• College Registrar interview committee, 1994
• Ad Hoc Committee for the University Bookstore (evaluating proposals t privatize the Bookstore), 1994
• Student Development Services Subcommittee, University self-study, 1993-1994
• Curriculum Committee, School of Business Administration, 1989-1993
• Junior Year Core Curriculum Task Force School of Business Administration, 1991
• Faculty Task Force, Undergraduate Curriculum Review, School of Business Administration, 1990
• Ad Hoc Undergraduate Curriculum Committee, 1989-1990

• Drafted Online MBA Curriculum Proposal, 2014
• Editorial Advisory Board, Prentice Hall Custom Business Resources, 2004-present
• Planning Committee, Cultivating a Global Mindset conference, MBA Roundtable, 2008
• Coordinator, Rapp-Collins Case Competition (BBA), 2003
• Case writer, Rapp-Collins Case Competition (BBA and MBA), 2003
• Coordinator, IMG Case Competition (BBA), 2002
• Case writer, IMG Case Competition (BBA and MBA, 2002
• William & Mary Teaching Project, 2000-2001
• Author or co-author, School of Business Handbook for undergraduate students, 1995-1998
• Faculty advisor, William & Mary Collegiate Chapter of the American Marketing Association, 1992-1994
• Director of Undergraduate Studies, School of Business Administration, 1994-1997
• Coordinated and conducted trans-Pacific computer simulation and videoconferences between William & Mary EMBA Program and Aoyama Gakuin University, Tokyo, Japan, May-June 1996 and May-June 1997.
• Co-author, Undergraduate Admissions Study, 1996
• Author, Departmental Assessment, School of Business Administration, William & Mary, 1995-1996
• Co-author, AACSB Accreditation Report, School of Business Administration, 1995
• Author, Concentration Assessment Plan for School of Business concentrations, 1995
• Faculty advisor, William & Mary case competition teams
  • 1991 McIntire Commerce Invitational Case Competition, Charlotteville, VA
  • 1992, 1993, and 1994 Western Ontario International Case Competitions, London, Ontario, Canada
  • 1994 Wake Forest Invitational MBA Marketing Competition
• Coordination of trans-Pacific video conference case discussion between William & Mary MBA students and their counterparts at the School of International Politics, Economics, and Business at Aoyama Gakuin University, Tokyo, Japan, December 17, 1993.
• College Bookstore Project: report and recommendations to Auxiliary Services on Bookstore renovations, product mix, and two proposed satellite stores, 1992