Simha Mummalaneni

• Ph.D., Marketing, Kellogg School of Management, Northwestern University, Evanston, IL, 2016
• M.S., Marketing, Kellogg School of Management, Northwestern University, Evanston, IL, 2012
• A.B., Economics & Political Science, University of Chicago, Chicago, IL, 2010

• Assistant Professor of Marketing, Raymond A. Mason School of Business, William & Mary, Williamsburg, VA, 2025-present
• Assistant Professor of Marketing, Argyros College of Business and Economics, Chapman University, Orange, CA, 2024-2025
• Assistant Professor of Marketing, Foster School of Business, University of Washington, Seattle, WA, 2016-2024

• "How Do Content Producers Respond to Engagement on Social Media Platforms?" with Hema Yoganarasimhan and Vara Pathak, Marketing Science (forthcoming).
• "Affirmative Action as a Cost Cutting Tool in Procurement Markets" Quantitative Marketing and Economics (forthcoming).
• "Email Campaigns that Suit the Candidate: Leveraging Automated Text Analysis to Increase Political Donations" with Rebecca Jen-Hui Wang and Mathew S. Isaac, Journal of Interactive Marketing (2024) Vol. 59(4): 385-399.
• "Making a Smooth Exit? Menthol Bans and Cigarette Sales in Massachusetts" with Ali Goli and Pradeep K. Chintagunta, Marketing Science (2024) Vol. 43(3): 564-589.
• "Show and Sell: Studying the Effects of Branded Cigarette Product Placement in TV Shows on Cigarette Sales" with Ali Goli, Pradeep K. Chintagunta, and Sanjay K. Dhar, Marketing Science (2022) Vol. 41(6): 1163-1180.
• "Maximizing the Benefits of B2B Supplier Diversification" with Jonathan Z. Zhang, MIT Sloan Management Review (2020).

• "Gender Representation and Topic Selection in Cable News: How Networks Respond to Women-Relevant Content" (with Ali Goli)
• "Using Diversion Ratios as a Measure of Brand Performance for Product Line Decisions" (with Jonathan Z. Zhang)
• "Vendor Pricing and Participation in Business Markets with Affirmative Action Policies"
• "Buyer Biases and Relationships in Government Procurement Markets"

• "Affirmative Action in Procurement Auctions"
  • Advisors: Brett Gordon and Song Yao
  • Committee members: Ulf Böckenholt, Robert Porter, and Yasutora Watanabe

• "Gender Representation and Topic Selection in Cable News: How Networks Respond to Women-Relevant Content" University of Nevada, Las Vegas (2025)
• "Are Consumers to Blame for Women's Lack of Screen Time on Cable News?" AMA Marketing and Public Policy Conference (2024)
• "Are Consumers to Blame for Women's Lack of Screen Time on Cable News?" Chapman University—Economic Science Institute (2025)
• "How Do Content Producers Respond to Engagement on Social Media Platforms?" UW-UBC marketing conference (2023)
• "How Do Content Producers Respond to Engagement on Social Media Platforms?" INFORMS Marketing Science Conference (2023)
• "How Do Content Producers Respond to Engagement on Social Media Platforms?" University of British Columbia (2023)
• "How Do Content Producers Respond to Engagement on Social Media Platforms?" Lehigh University (2023)
• "How Do Content Producers Respond to Engagement on Social Media Platforms?" CODE@MIT Conference on Digital Experimentation (2023)
• "How Do Content Producers Respond to Engagement on Social Media Platforms?" Chapman University (2023)
• "How Do Content Producers Respond to Engagement on Social Media Platforms?" Workshop on Platform Analytics (2024)
• "How Do Content Producers Respond to Engagement on Social Media Platforms?" Interactive Marketing Research Conference (2024)
• "How Do Content Producers Respond to Engagement on Social Media Platforms?" William & Mary (2025)
• "Making a Smooth Exit? Menthol Bans and Cigarette Sales in Massachusetts" INFORMS Marketing Science Conference (2022)
• "Making a Smooth Exit? Menthol Bans and Cigarette Sales in Massachusetts" Colorado State University (2022)
• "Making a Smooth Exit? Menthol Bans and Cigarette Sales in Massachusetts" AMA Marketing and Public Policy Conference (2024)
• "Show and Sell: Studying the Effects of Branded Cigarette Product Placement in TV Shows on Cigarette Sales" Colorado State University (2021)
• "Show and Sell: Studying the Effects of Branded Cigarette Product Placement in TV Shows on Cigarette Sales" Stanford University (2022)
• "Show and Sell: Studying the Effects of Branded Cigarette Product Placement in TV Shows on Cigarette Sales" AMA Marketing and Public Policy Conference (2022)
• "Vendor Pricing and Participation in Business Markets with Affirmative Action Policies" INFORMS Marketing Science Conference (2019)
• "Vendor Pricing and Participation in Business Markets with Affirmative Action Policies" AMA Marketing and Public Policy Conference (2021)
• "Product Placement Effects on Store Sales: Evidence from Consumer Packaged Goods" UW-UBC marketing conference (2018)
• "Product Placement Effects on Store Sales: Evidence from Consumer Packaged Goods" INFORMS Marketing Science Conference (2018)
• "Product Placement Effects on Store Sales: Evidence from Consumer Packaged Goods" Johns Hopkins University (2018)
• "Product Placement Effects on Store Sales: Evidence from Consumer Packaged Goods" Federal Trade Commission - Bureau of Economics (2018)
• "Product Placement Effects on Store Sales: Evidence from Consumer Packaged Goods" University of Washington marketing camp (2019)
• "Buyer Biases and Relationships in Government Procurement Markets" University of Washington (2017)
• "Buyer Biases and Relationships in Government Procurement Markets" Ascend 2020 Conference (2017)
• "Buyer Biases and Relationship in Government Procurement Markets" INFORMS Marketing Science Conference (2021)
• "Affirmative Action as a Cost Cutting Tool in Procurement Markets" University of Washington (2015)
• "Affirmative Action as a Cost Cutting Tool in Procurement Markets" INFORMS Marketing Science Conference (2017)
• "Affirmative Action as a Cost Cutting Tool in Procurement Markets" AMA Marketing and Public Policy Conference (2018)

• Marketing Management (MBA core), William & Mary
• Marketing Research (MBA elective), William & Mary
• Digital Marketing and Experimentation (Undergraduate elective), William & Mary
• Digital Marketing (Undergraduate elective), Chapman University
• Customer Analytics (Undergraduate & MBA electives), University of Washington
• Digital Marketing Analytics (Undergraduate & MBA electives), University of Washington
• Business to Business Marketing (Undergraduate & MBA electives), University of Washington
• Advanced Marketing Strategy (MBA elective), University of Washington

• UW Foster: Ph.D. Program Mentoring Award, 2024
• UW Foster: PACCAR Award for Excellence in Teaching, 2023
• UW Foster: MBA Professor of the Year, 2022
• UW Foster: Dean's Excellence Award for Graduate Teaching, 2020

• Haonan Zhang, University of Washington marketing, Expected 2026
• Evelyn Smith, University of Washington marketing, 2024
• Zhou Yang, University of Washington economics, 2023
• Ebrahim Barzegary, University of Washington marketing, 2021
• Omid Rafieian, University of Washington marketing, 2020

Editorial review board

• Journal of Marketing Research

Ad hoc journal reviews

• Marketing Science
• Journal of Marketing Research
• Management Science
• Quantitative Marketing and Economics
• Journal of Interactive Marketing
• Marketing Letters
• California Management Review
• American Journal of Preventive Medicine

Conference review

• AMA Marketing and Public Policy Conference
• MIT Sloan Sports Analytics Conference

Book proposal reviews

• Routledge, Taylor & Francis

• INFORMS
• American Marketing Association
• American Economic Association

• Savi: Advisor
• Twitter: Staff data scientist