John Manuli

Biography

John Manuli is a Clinical Associate Professor in Marketing at the Raymond A. Mason School of Business. Professor Manuli taught at the James Madison University’s College of Business, where he served as a lecturer in their Marketing department.  John holds a Master of Business Administration from New York University and a Bachelor of Science in Psychology from Fordham University; he has also done graduate work in Social Psychology at Cornell University.  Prior to joining JMU, John owned his own marketing consulting firm and was a senior executive at Nielsen Marketing and Information Resources earlier in his career.  His areas of interest include product development, innovation management, marketing ROI assessment, marketing simulation and sales forecasting.