Scott McCoy

Richard S. Reynolds, Jr. Term Professor of Business

Area: Business Analytics
Phone: 757-221-2062
Email: [[m|scott.mccoy]]
Office: Miller Hall 3081

Biography

Scott McCoy is Professor of Business Analytics at William & Mary. He earned his Ph.D. in Business Administration from the University of Pittsburgh. Professor McCoy's current research interests are in the area of Social Entrepreneurship and Economic Development, Human Computer Interaction (HCI), Social Media, and Teaching Assessment. His research has been presented or published (or forthcoming) in many national and international conferences and journals such as Information Systems Research (ISR), Communications for the Association of Computing Machinery (CACM), European Journal of Information Systems (EJIS), Information Systems Journal (ISJ), Journal of the Association for Information Systems (JAIS), Information and Management (I&M), and Communications of the Association for Information Systems (CAIS).


He currently teaches Business Analytics and most recently taught courses in Social Entrepreneurship. The latter focused on traditional campus courses, as well as extended fieldwork experiences in the Dominican Republic and Cuba over Summer and Winter breaks, respectively. Professor McCoy has traveled the world extensively, having lived in the USA, Australia, Chile, Cuba, Dominican Republic, Ecuador, Portugal, and Spain. He also has had extended stays in several countries, including Argentina (2009), Cuba (ongoing), Dominican Republic (ongoing), Guatemala (2012), Hungary (2010), and Mexico (2006). He has taught business courses at, and collaborated onsite with, universities in Australia, Chile, Cuba, Dominican Republic, Guatemala, Hungary, Mexico, Portugal, Spain, and the USA.


Professor McCoy is a RPCV (Returned Peace Corps Volunteer) who served in the Dominican Republic. Following Hurricanes Katrina and Rita in August 2005, Professor McCoy was one of 272 Peace Corps Response volunteers (formerly known as Crisis Corps) who served domestically on relief efforts in the Gulf States through an agreement with the Federal Emergency Management Agency (FEMA). This deployment of volunteers was the first and only time Peace Corps has served domestically. He recently (2016) sailed around the world with his family onboard the MV World Odyssey as part of Semester at Sea with the University of Virginia. His current country count (lived, worked or traveled) is 140.

Areas of Interest/Expertise
  • Human Computer Interaction
  • Social Media
  • Online Advertising
  • Teaching Assessment
Sample Publications
  • Pietz, J. McCoy, S., and Wilck, J.H. (2020), “Chasing John Snow: Data Analytics in the Covid-19 Era,” European Journal of Information Systems, Vol. 29, No. 4, pp. 388-404.
  • Loiacono, E. and McCoy, S. (2018), “When Did Fun Become So Much Work: The Impact of Social Media Invasiveness on Continued Social Media Use,” Information Technology & People, Vol. 31, No. 4, pp. 966-983.
  • McCoy, S., Everard, A., Galletta, D.F., and Moody, G. (2017), “Here We Go Again! The Impact of Website Ad Repetition on Recall, Intrusiveness, Attitudes, and Site Revisit Intentions,” Information and Management, Vol. 54, No. 1, pp 14-24.
  • McCoy, S., Everard, A., and Jones, B. (2015), “Foundations of Information Systems Course Content: A Comparison of Assigned Valued by Faculty, Recruiters, and Students,” Communication of the Association for Information Systems, Vol. 36.
  • Okoli, C., Mbarika, V., and McCoy, S. (2010), "Expert Assessments of E-Business in Latin America and Sub-Saharan Africa: A Theoretical Model of National Infrastructure," European Journal of Information Systems (EJIS), Vol. 10, pp 5-20.
  • McCoy, S., Everard, A., and Loiacono, E. (2009), “Online Ads in Familiar and Unfamiliar Sites: Effects on Perceived Website Quality and Intentions to Reuse,” Information Systems Journal (ISJ), Vol. 19, No.4, pp. 437-458.
  • Loiacono, E.T., Romano, N.C. and McCoy, S. (2009), “The State of Corporate Website Accessibility,” Communications of the ACM (CACM), Vol. 52, No. 9, pp. 128-132.
  • McCoy, S., Everard, A., Polak, P., and Galletta, D.F. (2008), “An Experimental Study of Antecedents and Consequences of Online Ad Intrusiveness,” International Journal of Human Computer Interaction (IJHCI), Vol. 24, No. 7, pp. 672-699.
  • Marks, P., Polak, P., McCoy, S., and Galletta, D.F. (2008), “Sharing Knowledge: How Managerial Prompting, Group Identification, and Social Value Orientation Affect Knowledge-Sharing Behavior,” Communications of the ACM (CACM), Vol. 51, No. 2, pp. 60-65.
  • McCoy, S., Galletta, D.F., and King, W.R. (2007), “Applying TAM Across Cultures: The Need for Caution,” European Journal of Information Systems (EJIS), Vol. 16, pp. 81-90.
  • McCoy, S., Everard, A., Polak, P., and Galletta, D.F. (2007),  “The Effects of Online Advertising,” Communications of the ACM (CACM), Vol. 50, No. 3, pp. 84-88.
  • Galletta, D.F., Henry, R., McCoy, S., and Polak, P. (2006), “When the Wait Isn’t So Bad: The Interaction of Website Delay, Familiarity, and Breadth,” Information Systems Research (ISR), Vol. 17, No. 1, pp. 20-37. 
  • Olivas-Lujan, M., Harzing, A., and McCoy, S. (2004), “September 11, 2001: Two Quasi-Experiments on the Influence of Threats on Cultural Values and Cosmopolitan,” International Journal of Cross Cultural Management, Vol. 4, No. 1, pp. 211-228.
  • Loiacono, E.T. and McCoy, S. (2004), “Charity Begins at the Homepage: Providing Access to the Web for People with Disabilities,” Communications of the Association for Information Systems (CAIS), Vol. 13, pp. 471-485.
  • Galletta, D.F., Henry, R., McCoy, S., and Polak, P. (2004), “Sensitivity to Web Delays: A Contingency Analysis of Users,” Journal of the Association of Information Systems, Vol. 5, No. 1, pp. 1-28.
  • Loiacono, E.T. and McCoy, S. (2004) “Website Accessibility: An Online Sector Analysis,” Information Technology and People, Vol. 17, No. 1, pp. 87-101.
  • King, W.R., Marks, P.V., and McCoy, S. (2002),  “The Most Important Issues in Knowledge Management,” Communications of the ACM, Vol. 45, No. 9, pp. 93-97.