Siyuan Li

• Ph.D. in Management Information Systems (Advisor: Dr. Elena Karahanna), Terry College of Business, The University of Georgia, Athens, GA, 2008-2013
• B.B.A in Management Information Systems and Finance (The First Class Honors), Business School, Hong Kong University of Science and Technology, Hong Kong, 2002-2006

• Dorman Family Term Distinguished Associate Professor, Raymond A. Mason School of Business, William & Mary, 2004-present
• Assistant Professor, Raymond A. Mason School of Business, William & Mary, 2018-2024
• Assistant Professor, College of Business, Clemson University, 2014-2018
• Visiting Assistant Professor, College of Business, Clemson University, 2013-2014

• Data Management (UG, MSBA, OMSBA, Full-Time MBA, Part-Time MBA)
• Business Analytics Capstone (client case studies) (MSBA)
• Data Visualization (MSBA)
• Predictive Analytics (UG)
• System Analysis and Design (UG)
• Business Programming (UG)

(FT50=Top 50 Journals used in Financial Times Research Rank; IF=Five-year Impact Factor)

• Sun, H., Li, S., Tseng, S., & Peterson, M. (2025). Virtual Reality, Mental Models, and Mindful Decision-Making. Journal of the Association for Information Systems, 26(4), 1166-1196. (IF:7.4)
• London, J., Li, S., & Sun, H. (2022). Seems Legit: An Investigation of the Assessing and Sharing of Unverifiable Messages on Online Social Networks. Information Systems Research, 33(3), 978-1001. (FT50; IF:9.2)
• Li, S., Qu, T., & Yu, Y. (2022). Outside Director Social Network Centrality and Turnover Before Stock Performance Crash: A Friend in Need? Journal of Corporate Finance, 76, Article 102280. (IF:5.9)
• Deng, H., Wang, W., Li, S., & Lim, K. (2022). Can Positive Online Social Cues Always Reduce User Avoidance of Sponsored Search Results? MIS Quarterly, 46(1). (FT50; IF:11.0)
• Pu, W., Li, S., Bott, G., Esposito, M., & Thatcher, J. (2022). To Disclose or Not to Disclose: An Evaluation of the Effects of Information Control and Social Network Transparency. Computers & Security, 112. (IF:5.4)
• Scott, K., Zagenczyk, T., Li, S., Gardner, W., Cogliser, C., & Laverie, D. (2018). Social Network Ties and Organizational Citizenship Behavior: Evidence of A Curvilinear Relationship. European Journal of Work and Organizational Psychology, 24(6), 752-763. (IF:5.7)
• Li, S., & Karahanna, E. (2015). Online Recommendation Systems in a B2C E-Commerce Context: A Review and Future Directions. Journal of the Association for Information Systems, 16(2). (IF:7.4)
  • 5,792 downloads and 357 citations
• Li, S., Boudreau, M., Huber, M., & Watson, R. (2013). Sustainability Performance and CSR Disclosure: The Missing Link. International Journal of Social Ecology & Sustainable Development, 4(2).
• Watson, R., Boudreau, M., Li, S., & Levis, J. (2010). Telematics at UPS: En Route to Energy Informatics. MIS Quarterly Executive, 9(1).
  • Best Paper Award (1st place of Best Paper Award Competition for 2009)

• Li, S., Sun, H., Zhao, Q., and Wang, Y. "I Go For That Offbeat Option! Examining Contrarian Behavior in Online Marketplaces." Under 4th round review at MIS Quarterly.
• Zhao, E., Shea, C., and Li, S. "How Pre-existing Relationships between New Team Members Affect Individual and Team Performance." Under 2nd round R&R at Organization Science.
• Li, S., Sun, H., Wang, W., and Zou, H. "To Follow or Not to Follow? Examining Online Heard Cues' Effect on Herd Behavior." Under 2nd round R&R at the Journal of Association for Information Systems.
• Wang, Y., Zhao, Q., and Li, S. "To or Not to Crafting? The Impact of Algorithmic Knowledge on Creators' Creative Behavior." Under review at Information Technology and People.

• Li, S. and Kohli, R. (2025). "Bridging the Social Divide: How Generative AI Can Foster Understanding and Reduce Polarization." Brownbag Series at Raymond A. Mason School of Business, William & Mary.
• Zhao, E., Shea, C., and Li, S. (2024) "How Pre-existing Relationships between New Team Members Affect Individual and Team Performance." IACM 2024, Singapore
• Li, S., Shen, R., Yu, Y. (2023). "Does Corporate ESG Disclosure Spillover Through Board Interlocks." Brownbag Series at Raymond A. Mason School of Business, William & Mary
• Shea, C., Li, S., and Zhao, E. (2022). "Familiar faces in new places: How pre-existing relationships between new team members affect individual and team performance." The 82nd Annual Meeting of the Academy of Management, Seattle, Washington (Showcase Symposium).
• Kohli, R. and Li, S. (2021). "Economic Rationality and Strategy: How Institutional Logics Explain ACO's Pursuit of Healthcare Cost-savings." Brownbag Series at Raymond A. Mason School of Business, William & Mary.
• Kohli, R. and Li, S. (2021). "Economic Rationality and Strategy: How Institutional Logics Explain ACO's Pursuit of Healthcare Cost-savings." Brownbag Series at Raymond A. Mason School of Business, William & Mary.
• Kohli, R. and Li, S. (2021). "Learning to be Rational: Economic Rationality among Accountable Care Organizations." Virginia Research Seminar Series, George Mason University.
• Jia, L. and Li, S. (2020). "Peer Effects on Knowledge Contribution Behaviors." The 2020 INFORMS Annual Meeting, Virtual.
• Tofangchi, S., Hanelt, A., and Li, S. (2019). "Advancing Recommendations on Two-Sided Platforms: A Machine Learning Approach to Context-Aware Profiling." The 2019 ICIS Munich, Germany.
• Li, S., Sun, H. (2019). "Herd Booster: Examine the Impact of Product and Recommendation Type on Herd Behavior." SIG-DIGIT, The 2019 ICIS, Munich, Germany.
• Wade, J., Li, S., Pu, W., and Thatcher, J. (2018). "Turning the Negative Affiliation Around: Looking Glass Self in Online Community Platforms." The 2018 ICIS, San Francisco, California.
• Purvis, R., Li, S. (2018) "The Development of Psychological Climate within Information Systems Development Projects and Its Impact on Information System Development Project Performance." The 2018 European Conference on Information Systems, Portsmouth, UK.
• Scott, K., Zagenczyk, T., Li, S., Gardner, W., Cogliser, C., and Laverie, D. (2017). "Citizenship Behavior of Included and Excluded Employees: Evidence of a Curvilinear Relationship." The 77th Annual Meeting of the Academy of Management, Atlanta, Georgia (Best Accepted Paper).
• Pu, W., Li, S., and Thatcher, J. (2017). "Self-disclosure and SNS Platforms: The Impact of SNS Transparency," The 2017 ICIS, Seoul, South Korea.
• Scott, K., Zagenczyk, T., Li, S. (2017). "Social Network Ties and Organizational Citizenship Behavior: A Social Network Analysis." The 32nd Annual Conference of the SIOP, Orlando, Florida.
• Pu, W., Li, S., and Thatcher, J. (2016). "Self-disclosure and SNS Platforms: The Impact of SNS Transparency and Culture." At SIG-DIGIT, the 2016 ICIS, Dublin, Ireland.
• Pu, W., Li, S., and Thatcher, J. (2016). "Self-disclosure and SNS Platforms: The Impact of Transparency, Accountability, and Culture." The 2016 AMCIS, San Diego, California.
• Li, S. and Sun, H. (2015). "The Role of System Type in Herd Behavior in User Adoption and Continuance of Technology." The 2015 ICIS, Fort Worth, Texas.
• Li, S. and Karahanna, E. (2012). "Peer-based Recommendations in Online B2C e-Commerce: Comparing Collaborative Personalization and Social network-based Personalization." The 45th HICSS, Maui, Hawaii.
• Li, S., Boudreau, M., and Watson, R. (2011). "Why Organizations Have Different Levels of Sustainability Disclosure: A Study of CSR Quality in the IT Industry." Information Systems Division, the 54th ASAC, Montréal, Québec, Canada.
• Watson, R., Williamson, T., Boudreau, M., and Li, S. (2011). "Business Canvas for Energy Informatics." At SIG Green, the 2011 ICIS, Saint Louis, Missouri.
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William & Mary, 2018-present

• BUAD 6271 Data Management (FT-MBA, PT-MBA, OMSBA) (9 sections taught, average evaluation: 4.85/5)
• BUAD 5762 Capstone Project (MSBA, OMSBA) (2 sections taught, average evaluation: 4.81/5)
• BUAD 466 Developing Business Intelligence (BBA) (5 sections taught, average evaluation: 4.51/5)
• BUAD 5732 Data Visualization (MSBA) (6 sections taught, average evaluation: 4.82/5)
• BUAD 6971 MBA Independent Studies (MBA) (1 section taught, evaluation: 5/5)

Clemson University, 2013-2018

• MGT 3500 Introduction to Business Analytics (BBA) (7 sections taught, average evaluation: 4.5/5)
• MGT 4560 Business Data Management (BBA) (8 sections taught, average evaluation: 4.6/5)
• MGT 3180 Introduction to Information Systems (BBA) (1 section taught, evaluation: 4.3/5)
• MGT 8990 Ph.D. Independent Studies (1 section taught, evaluation: 5.0/5)

University of Georgia, 2010-2013

• MIST 4600 Computer Programming in Business (BBA) (2 sections taught, average evaluation: 4.3/5)
• MIST 4620 System Analysis and Design (BBA) (4 sections taught, average evaluation: 4.5/5)
• MIST 5620 Business Intelligence (BBA) (1 section taught, evaluation: 4.3/5)

• Li, S. and Kohli, R. (2024), AI Initiatives Grant, Raymond A. Mason School of Business, William & Mary, Award: $4,000.
• Li, S. (2021-2024), Summer Research Grant, Raymond A. Mason School of Business, William & Mary, Award: $20,000 each year.
• Li, S., Qu, T., and Yu, Y. (2014), "Outsider Information for Insider Trading: A Social Network Analysis." Singapore Ministry of Education, Tier 1 Grant (MOE2014-T1-001-240), Award: S$79,960 (Approx. $64,000).

Service at William & Mary

• Business Research Subject Participation System (SONA) Coordinator, 2021-2022, 2025
• Research Brownbag Series Coordinator, 2023-2024
• Research Committee of Raymond A. Mason School of Business, 2022-2024
• First-Year Undergraduate Student's Advisor, 2019-2023
• Research Digest, 2020
• Faculty Search Committee, 2019, 2020, 2022
• Independent Study's Advisor, 2020

Service at Clemson University

• Business Analytics Curriculum Developer for undergraduate and graduate programs, 2014-2016
• Consultant of AIS SAP Competition, University of Indiana, 2016
• Case Leader for the CoMIS Case Competition, University of Minnesota, 2015
• Ph.D. Dissertation Committee, 2016-2018
• Faculty Search Committee, 2014-2017
• Ph.D. Recruitment Committee, 2015-2017
• Research Workshop Coordinator, 2014

Associate Editor

• MIS Quarterly, 2026-present
• Decision Support Systems, 2025-present

Editorial Board

• AIS Transactions on Human-Computer Interaction (THCI), 2025-present
• Journal of Association for Information Systems, 2024-present

Mini Track Chair

• Global Development Track. Americas Conference on Information Systems, Virtual Conference, 2020
• Global Development Track. Americas Conference on Information Systems, Cancun, Mexico, 2019
• ICTs in Global Development Track. Americas Conference on Information Systems, New Orleans, 2018

Conference Associate Editor

• IS Innovation, Adoption and Diffusion Track. European Conference on Information Systems, Milan, Italy, 2026
• IS Innovation, Adoption and Diffusion Track. European Conference on Information Systems, Amman, Jordan, 2025
• IT Implementation and Adoption Track. International Conference on Information Systems, Bangkok, Thailand, 2024
• IS Innovation, Adoption and Diffusion Track. European Conference on Information Systems, Paphos, Cyprus, 2024
• Social Impact of IS Track. International Conference on Information Systems, Hyderabad, India, 2023
• Governance, Strategy and Value of IS Track. International Conference on Information Systems, Virtual Conference, Hyderabad, India, 2020
• Cognition and Human Behavior in IS Track. European Conference on Information Systems, Marrakech, Morocco, 2020
• Human Computer Interaction Track. Pacific Asia Conference on Information Systems, Dubai, UAE, 2020
• Human Behavior and IS Track. International Conference on Information Systems, Munich, Germany, 2019
• Cognition and Human Behavior in IS Track. European Conference on Information Systems, Stockholm, Sweden, 2019
• Human Behavior and IS Track. International Conference on Information Systems, San Francisco, 2018
• Human Behavior and IS Track. International Conference on Information Systems, Seoul Korea, 2017
• Sustainability and Societal Impacts of IS Track. International Conference on Information Systems, Dublin, Ireland, 2016
• E-Business and E-Government Track. Pacific Asia Conference on Information Systems, Chiayi Taiwan, 2016
• Sustainability and Societal Impacts of IS Track. International Conference on Information Systems, Fort Worth, USA, 2015

Session Chair

• Human Computer Interaction Track. International Conference on Information Systems, Bangkok, Thailand, 2024
• IT Implementation Track. International Conference on Information Systems, India (virtual), 2020
• Human Behavior and IS Track. International Conference on Information Systems, Seoul, Korea, 2017
• IS Adoption and Diffusion Session. Pacific Asia Conference on Information Systems, Singapore, 2015
• Evolution and Appropriation in IS Perceptions and Utilization II Session. International Conference on Information Systems, Auckland, New Zealand, 2014

Journals Reviewer

• MIS Quarterly
• Information Systems Research
• Journal of Management Information Systems
• Journal of Association for Information Systems
• Journal of Strategic Information Systems
• Information & Management
• Information Systems Journal
• Information Systems Frontier
• Information Technology & People
• Internet Research
• Journal of Industrial Ecology
• Database
• Decision Science
• Decision Support Systems

Conferences Reviewer

• International Conference on Information Systems (ICIS)
• Americas Conference on Information Systems (AMCIS)
• European Conference on Information Systems (ECIS)
• Hawaii International Conference on System Sciences (HICSS)
• Pacific Asia Conference on Information Systems (PACIS)

• Best Reviewer of The Year (2024), Journal of Association for Information Systems.
• Best Reviewer Award (2023), AIS Transactions on Human-Computer Interaction.
• Dean's Research Fellow (2021-2025), Raymond A. Mason School of Business, William & Mary.
• Influencer on A Class of 2020 Graduate, Cohen Career Center, William & Mary.
• Best Accepted Paper (2017), the 2017 Academy of Management Meeting.
• Doctoral Teaching Award for outstanding teaching (2013), Department of MIS, University of Georgia.
• First Place (2009), the Society for Information Management (SIM) Best Paper Award Competition.
• Etheredge Scholarship (2008-2011), Terry College of Business, University of Georgia.

• Completion Certificate of the Social Network Analysis Training Workshop, LINKS Center, University of Kentucky, July 5-10, 2011

• Association for Information Systems (AIS)
• AIS Special Interest Group on Adoption and Diffusion of Information Technology (SIGADIT)
• AIS Special Interest Group on Human Computer Interactions (SIGHCI)