Joseph Carena

Experience

Eastman Chemical Products, subsidiary of Eastman Kodak Co.
Industrial sales and marketing of synthetic fibers to the industrial and home fashions textile industry.

Associate Publisher of HFD, Fairchild Publications, div. of Cap Cities/ ABC Corp. (purchased by W. Disney Co.)
A weekly business to business home fashions industry newspaper. Responsible for sales and editorial team. Launched Home International Magazine, a monthly business to business bilingual international home fashions magazine.

Publisher, Home Textiles Today (HTT), Reed Elsevier Corp.
Responsible for sales and marketing of a weekly business to business home fashions newspaper. Supervised the development of the digital expansion of HTT's website, daily email newsletter, E-blasts and digital marketing efforts. Extensive international travel was required to introduce HTT to overseas home fashions suppliers. This included hiring an international sales team and freelance reporters to transform HTT into the dominant global home fashions news source of major North American "brick and mortar" (Wal-Mart, Target, Macy's,etc.) and web-based retailers like Amazon, Wayfair, and others.

Expanded HTT's core business by launching HTT Global Home Show- Expo offering state of the art exposition space to international firms interested in developing business with key North American distributors and retailers.

Carena Consulting, LLC
Continued as manager of HTT Global Home Show and consulted for firms from China, India, Pakistan and Turkey, guiding their business growth with North American distributors and retailers.

Careno - Lynch, LLC
A real estate development firm in Telluride, CO.

Education

• BS Business Administration, minor in Spanish, Bowling Green State University
• Multiple management courses provided by E. Kodak, Cap. Cities/ABC Corp, W. Disney Co., and Reed Elsevier Corp.