Genevieve Weber

Experience

Salesforce, SVP & COO, Salesforce Platform 
Lead transformational projects to improve the efficiency, effectiveness and strategic position of the $4B Salesforce Platform business globally. Solve complex strategic challenges including balancing the product roadmap investment to drive market share, aligning internal and external messaging, integrating acquisitions and optimizing the go-to-market.

Salesforce Japan, VP Strategy
Identified and solved strategic problems to drive long term and short term growth, aligning the Japan growth strategy with corporate goals. Served as a cultural ambassador bringing best practices from HQ to Japan.

Salesforce, VP, Cloud Go-to-Market Strategy
Conducted 2-year investigation into the abusive tactics of the IRS. Coordinated Congressional hearings resulting from Committee investigations. Coordinated all press coverage for the hearings. Led the ongoing analysis of business performance by cloud to support the daily operations of Salesforce's $5B+ enterprise cloud computing business. Worked cross-functionally with product marketing and product management teams to develop go-to-market strategies and execution plans for new geographies, industries, products and market segments.

Avaya, Director, Global Channel Enablement, SMB
Defined and drove the worldwide small to midsize business go-to-market strategy in alignment with global sales and marketing, worldwide channels and professional services to accelerate SMB revenue growth, including developing and executing on partner road shows, creating on-boarding tools and value propositions, and educating the field on competitive positioning.

Avaya, Director, Sales Operations APAC
Created and executed on Avaya APAC's short and long term $175M annual go-to-market plan including developing coverage models, aligning territories and quotas, segmenting accounts and setting country growth targets to increase revenue through value added distributors, resellers and service providers.

Education

• MBA, Finance, Villanova University, Villanova, PA
• BSLA, International Business, Georgetown University, Washington, DC
• Center for Japanese Studies, Nanzan University, Nagoya, Japan