Andy McGowan

Andy McGowan

Area(s) of Expertise: Marketing, Operations
Key Industries: Media, Non Profit, Telecommunications, Transportation

Experience

UPS, Director, Global Media Relations and Brand Reputation
Led the global media relations and brand reputation team that oversaw proactive, reactive, and crisis communications. Spearheaded the quarterly financial earnings media strategy and worked closely with CFO, legal, finance and investor relations teams as well as top-tier financial media outlets. Directed industry segment teams in retail, healthcare, technology, corporate sustainability, diversity and inclusion, labor, as well as merger/acquisition communications.

Red Bull, Vice President, Communications and Community Relations
Served as chief communications officer for MLS franchise and Red Bull Arena. Directed proactive media relations, television and radio broadcasts, community relations initiatives and digital media sites. Directed multi-lingual communications team and media relations efforts on an international scale as organization participated in international events in Europe, Central America, and South America. Served as member of executive management team that constructed, launched, and operated Red Bull Arena, a soccer-specific sports stadium.

National Hockey League, Director of Public Relations
Served as senior member of League's Communications staff, handling media relations for key senior executives including the Commissioner and Senior Vice President of Hockey Operations. Directed national and international media relations campaigns and served as key contact for sports and business media. Created NHL Images, the league's photo division. Managed media operations for League and international events including Stanley Cup Playoffs, Entry Draft, Winter Olympic Games in Nagano Japan; and inaugural World Cup of Hockey in both Europe and North America.

Qualcomm, Director, Marketing
Led marketing and communications team that supported development and launch of new mobile technology for Firethorn Mobile, a unit of Qualcomm. Served as chief media strategist, developing, and executing internal and external communications plans, including corporate messaging, media relations plans, analyst briefs, and social media. Directed multiple agencies in building a new brand and consumer awareness across marketing, social and communications channels for the launch of a mobile loyalty app.

Education
  • MBA, University of Hartford, W. Hartford, Connecticut
  • M.ED., Springfield College, Springfield, Massachusetts
  • BA, University of Albany (SUNY), Albany, New York