Innovation & Entrepreneurship Concentration

Students majoring in a business discipline may add a concentration in Innovation & Entrepreneurship by completing BUAD 340 Introduction to Innovation and Entrepreneurship, and an additional six credit hours as specified below.

electives for IE concentration
Required Course
electives for IE concentration
BUAD 340 - Introduction to I&E (3 credits)
 

This course exposes students to fundamental innovation and entrepreneurship concepts and will also provide an entry point into the Innovation & Entrepreneurship minor. Students will learn about the mindsets and tools associated with innovation and entrepreneurship and will be prepared to hit the ground running in subsequent, project‐based Innovation & Entrepreneurship courses.

Electives (Choose Two)
electives for IE concentration
BUAD 443 - Entrepreneurial Ventures

(3 credits)


Entrepreneurial Ventures focuses on the issues, decisions, and problems faced by entrepreneurial owners and innovators who wish to create and manage new or smaller enterprises, family businesses, technology based enterprises or franchises. Students will develop the knowledge and skill set relevant for the creation, operation and ultimate success of the venture based on enterprise.

BUAD 451 - Customer Insights for Innovation

(3 credits)


Many business opportunities and decisions depend on an understanding of customers' values, needs, aspirations and behaviors. These unique insights inform the development of products, services, and brands that are valued by customers and differentiated from competition. This course will be an immersive and experiential introduction to customer insights research, including fieldwork using a variety of qualitative research methods. In addition, these methods will be applied within the context of generating concepts for new products and services that address the insights identified.

BUAD 453 - Sustainability Inspired Innovation and Design

(3 credits)


Many companies are embracing sustainability as the inspiration and impetus for the next wave of product and service innovation. In this course, we will explore the reasons behind this growing interest in sustainability, what sustainability means to consumers, and the opportunities it presents to companies that want to "do well while doing good". This course will also emphasize the process and outcome of product and service innovation, from creative idea generation to concept evaluation. Specifically, students will gain significant hands-on experience with the tools and techniques of "Design Thinking" in a studio setting, with a focus on developing innovative ideas that promote the principles of sustainability.

BUAD 457 - Creative Problem Solving

(3 credits)


A study of the processes of creativity and innovation in complex problem-solving, informed by both business and inter-disciplinary approaches. Throughout the course, students engage in a mix of experiential, experimental, and reflective exercises designed to promote integrative and creative problem-solving, with an emphasis on the techniques, frameworks and mindsets that drive innovation in organizations.

Courses cannot double count for both a major and a concentration.