National Undergraduate Business Symposium

April 7-8, 2011 | Mason School of Business | College of William & Mary

Symposium Theme

“Our Opportunity for Impact:  Best Practices in Educating the Next Generation of Business Leaders”

In just four years, the millennial generation will be 50% of the workforce.  A range of studies have all suggested that this generation is thinking differently about the world, about business, and about their own future as business leaders.  With this new perspective emerging and the size of this generation, how are we, as educators in undergraduate business, seizing this opportunity to scale impact and create a new generation of business leaders?


Session 1- Educating for Social Impact: Course Strategies and Curriculum Models

Social Enterprise Initiative - Peter Roberts

Business for the Future - Suzanne M. Coshow and Alison K. Levey

Introduction to Professional Responsibility - Victor Mullins

Giving Voice to Values- Christopher Adkins

Session 2- Educating for Social Impact: Experiential Learning

Student Teams Achieving Results Program with Corporations and Non-profits - Lawrence Murray

Learning through Solving Problems for Non-profits - Jeff Cannon

Business Mentoring into DC Local Communities - Monija Amani

Session 3- Breakout Sessions by Interest

Professional Development Strategies

Creating an Experiential Leadership Experience - Josh Funderburke and Patricia Allshouse

Creating Space for Advising - Amy Donegan and Erica Graf

Polaris: Building Alumni Communities for Mentoring and Job Leads - Pamela Perry

Developing Today's Leaders

Millennial Character Traits - Kristen McGregor

Individual Program of Study: B-School without Walls - Bill Geary

Enhancing GWSB Undergraduate Programs through Strengths - Lawrence G. Singleton, Joelle Davis Carter, Larry Fillian, and Michelle Wheeler

Liberal Studies Major - Lynne Durkin and Juliet Gainborough

Launching Sustainability Initiatives across Universities

Kelley Institute for Social Impact - Kathleen Robbins

Sustainability Enterprise Partnership - Stephen Matyas

Social Entrepreneurship: Going Global - Guillermina Molina


On-line registration is no longer available.  For questions concerning registration, please email us at [[m|NUBS]].

Welcome to Williamsburg!

The Mason School of Business is excited to host the 2011 National Undergraduate Business Symposium (NUBS).  We look forward to welcoming you to our new LEED Gold certified home, Miller Hall.

April is a great month to visit Williamsburg.  Spring is in full swing, with warming temperatures and blooming flowers.   However, the weather can be unpredictable in Southeast Virginia so check the weather conditions as the conference date nears. 

Below you will find information about traveling to and from Williamsburg and hotel accommodations.  We will post additional information about the symposium on this page as it becomes available. 

Traveling to Williamsburg

As a popular tourist destination, Williamsburg is easily accessible with several travel options available.

Traveling by air

Three airports are available, all served by major airlines

Newport News/Williamsburg (PHF) - This airport is located only twenty-five minutes from our campus and is the closest commercial airport to Williamsburg.  Air Tran, Delta, Frontier, US Air are the main airlines. Rental cars are available and Tidewater Coach provides door to door service.

Richmond International Airport (RIC) - Approximately fifty minutes from Williamsburg, this airport is served by many major airlines. American, United, US Air, Jet Blue, Air Tran, Delta all fly there; limited direct flights/times from some locations.  Rental cars are available and Groome Transportation provides door to door service.

Norfolk International Airport (ORF) - Served by the seven major airlines, this airport has the most frequent service to this area through Southwest, American, Continental, Delta, United Express, US Air.  Travel time to Williamsburg is approximately one hour if there are no traffic delays.  Rental cars are available and Tidewater Coach provides door to door service.

We recommend using Richmond or Newport News airports as traveling to Williamsburg from Norfolk often involves tunnel traffic.

Shuttle Services from Airport

Tidewater Coach - (757) 218-9539. Services from Richmond, Norfolk and Newport News Airports.
Groome Transportation - (804) 222-7222.  Services from Richmond Airport

Traveling by rail

Our local Amtrak station located less than one mile from campus and is a 10-15 minute walk to lodging options and to campus.  Amtrak schedule for service along the northeast corridor varies somewhat with time of year and day of the week.

Traveling by car

Williamsburg is located right off I-64, which is easily accessed from I-95. We are 2.5 hours from the Washington, D.C. Metropolitan area.  The Miller Hall street address is 101 Ukrop Way, which is just off Jamestown Road, on the western end of the College's campus.  As the building is new, your GPS system may not have this address available.  Click here for driving directions to campus.


We have a block of rooms reserved for a discounted rate at the Colonial Williamsburg Lodge ($189 per night) and Woodlands Hotel & Suites ($109 per night).  Please call 1-800-261-9530 to make reservations; the booking code is 12928.  Rates are effective until March 8, 2011.


Thursday, April 7, 2011

Noon-3:00 p.m. Optional excursion to Jamestown Island
3:00 p.m. Conference check-in begins
5-6:30 p.m. Cocktail reception at Miller Hall, with tours beginning at 6 p.m.
6:30-8:30 p.m. Welcome dinner, faculty speaker and entertainment

Friday, April 8, 2011

7:30 a.m. Shuttles leave from Williamsburg Lodge and Woodlands
8:00 a.m. Breakfast at Miller Hall
8:30 a.m. Welcome and Roundtable Introductions
8:50-9:05 a.m. Overview of the Morning Theme: Re-drawing the Boundaries of Business Education
9:05-10:15 a.m. Session 1 - Educating for Social Impact: Course Strategies and Curriculum Models
10:15-10:30 a.m. Break
10:30-11:15 a.m. Session 2 - Educating for Social Impact: Experiential Learning
11:15-11:45 a.m Roundtable Discussion: Connecting the Themes

11:45 a.m.

Buses to Great Hall for lunch
12:00 noon-1:15 p.m.

Brief Tour of the historic Wren Building, followed by lunch at the Great Hall of the Wren Building.

Session 4 - Presentation by William Sullivan and Thomas Ehrlich of The Carnegie Foundation for the Advancement of Teaching "Rethinking Undergraduate Business Education: Liberal Learning for the Profession".
1:15-2:00 p.m. Walking tour of Colonial Campus to return to Miller Hall
2:00-2:50 p.m. Session 4: Break-Outs - Professional Development Strategies, Launching Sustainability Initiatives across Universities, or Advising Tomorrow's Leaders
2:50-3:05 p.m. Break
3:05-3:45 p.m. Session 5 - Discussion Session: Cross University Partnerships and Best Practices
3:45-4:15 p.m. NUBS Business meeting
4:15 p.m. Bus leaves for hotels and/or Merchant's Square
5:45-7:45 p.m. Meet for dinner at Shields Tavern
7:45 p.m. Walking Ghost tour of Colonial Williamsburg followed by Games at Gambols at Chowning's Tavern

Call for Presentations from NUBS Universities

Any school or participant(s) interested in presenting should submit their proposal description (100 word summary) via our online form.  Proposals should be submitted by March 1, 2011.


For further information and questions, please email [[m|NUBS]].  Additional information will be added to this website as it becomes available.