Interdisciplinary Innovation & Entrepreneurship Minor

All currently admitted William & Mary students interested in a business minor must apply for admission to the Undergraduate Business Program.

The interdisciplinary innovation & entrepreneurship minor will be available in Spring 2019. Students minoring in innovation & entrepreneurship must complete 18 credits in the discipline. 

Required Courses
BUAD 340 - Introduction to Innovation and Entrepreneurship *

3 credits | Spring

 

This course exposes students to fundamental innovation and entrepreneurship frameworks and mindsets.

 

*This course may be taken before admission to the Business School and does not have any prerequisites. 

BUAD 451 - Customer Insights for Innovation

3 credits | Fall


Many business opportunities and decisions depend on an understanding of customers' values, needs, aspirations and behaviors. These unique insights inform the development of products, services, and brands that are valued by customers and differentiated from competition. This course will be an immersive and experiential introduction to customer insights research, including fieldwork using a variety of qualitative research methods. In addition, these methods will be applied within the context of generating concepts for new products and services that address the insights identified.

BUAD 443 - Entrepreneurial Ventures

3 credits | Fall

 

Entrepreneurial Ventures focuses on the issues, decisions, and problems faced by entrepreneurial owners and innovators who wish to create and manage new or smaller enterprises, family businesses, technology based enterprises or franchises. Students will develop the knowledge and skill sets relevant for the creation, operation and ultimate success of the venture based on enterprise.

Choose at least 6 credits of the following:
BUAD 492 05 - PE+VC (Financing Entrepreneurial Ventures)

3 credits | Spring


This hands-on course provides real world, on-the-ground learning about how the Private Equity & Venture Capital industry runs, with a particular focus on how PE & VC deals are done.

BUAD 457 - Creative Problem Solving

3 credits | Spring


A study of the processes of creativity and innovation in complex problem-solving, informed by both business and inter-disciplinary approaches. Throughout the course, students engage in a mix of experiential, experimental, and reflective exercises designed to promote integrative and creative problem-solving, with an emphasis on the techniques, frameworks and mindsets that drive innovation in organizations.

APSC 251 - Introduction to Engineering Design

3 credits | Fall | Pre-req: PHYS 101 - General Physics I


This experiential engineering design course will expose students to fundamental engineering concepts and tools.

ART 211 - Drawing and Color

3 credits| Fall & Spring

 

Introduction to visual expressive concerns through lectures and projects in drawing, color and design as they function two-dimensionally. Six studio hours. Additional fees apply. 

ART 212 - Three-dimensional Design: Form and Space

3 credits | Fall & Spring

 

Creative problem solving in a variety of media dealing with the elements of three-dimensional form (line, surface, volume, mass, color, light, and space) and exploring concepts of image, message, process, style, and expression. May be taken before ART 211. Six studio hours. Additional fees apply, See the class schedule for details and amounts.

Choose at least 3 credits of the following:
BUAD 453 - Sustainability Inspired Innovation and Design

3 credits | Spring


Many companies are embracing sustainability as the inspiration and impetus for the next wave of product and service innovation. In this course, we will explore the reasons behind this growing interest in sustainability, what sustainability means to consumers, and the opportunities it presents to companies that want to "do well while doing good". This course will also emphasize the process and outcome of product and service innovation, from creative idea generation to concept evaluation. Specifically, students will gain significant hands-on experience with the tools and techniques of "Design Thinking" in a studio setting, with a focus on developing innovative ideas that promote the principles of sustainability.

CSCI 420 - Entrepreneurship & Computer Science

3 credits | Spring | Pre-req: CSCI 301 COLL 400


General approaches in entrepreneurship towards launching a startup company including design thinking, customer development, and agile management are combined with a file software development to develop a minimum viable software product.