Interdisciplinary Innovation & Entrepreneurship Minor

All currently admitted William & Mary students interested in a business minor must apply for admission to the Undergraduate Business Program.

The interdisciplinary innovation & entrepreneurship minor will be available in Spring 2019. Students minoring in innovation & entrepreneurship must complete 18 credits in the discipline. 

Prerequisite Business Courses
ECON 101 - Principles of Microeconomics

3 credits | Fall & Spring

The study of economic behavior at the level of individual households and firms. Topics include scarcity and choice, supply and demand, production, cost and market organization.

ECON 102 - Principles of Macroeconomics

3 credits | Fall & Spring | Prerequisite: ECON 101

The study of aggregate economic activity. Topics include national income and output, unemployment, money and inflation, and international trade.

BUAD 231 - Statistics

3 credits | Fall & Spring

Basic concepts of statistical analysis within a business environment. Attention is given to solution methods via use of he computer

Note: or MATH 106, MATH 351, ECON 307, PSYC 301, SOCL 353, KINE 394

Required Courses
BUAD 492 - Introduction to Innovation and Entrepreneurship

3 credits | Spring


This course exposes students to fundamental innovation and entrepreneurship frameworks and mindsets.

BUAD 451 - Customer Insights for Innovation

3 credits | Fall

Many business opportunities and decisions depend on an understanding of customers' values, needs, aspirations and behaviors. These unique insights inform the development of products, services, and brands that are valued by customers and differentiated from competition. This course will be an immersive and experiential introduction to customer insights research, including fieldwork using a variety of qualitative research methods. In addition, these methods will be applied within the context of generating concepts for new products and services that address the insights identified.

BUAD 443 - Entrepreneurial Ventures

3 credits | Fall


Entrepreneurial Ventures focuses on the issues, decisions, and problems faced by entrepreneurial owners and innovators who wish to create and manage new or smaller enterprises, family businesses, technology based enterprises or franchises. Students will develop the knowledge and skill sets relevant for the creation, operation and ultimate success of the venture based on enterprise.

Choose at least 6 credits of the following:
BUAD 492 05 - PE+VC (Financing Entrepreneurial Ventures)

3 credits | Spring

This hands-on course provides real world, on-the-ground learning about how the Private Equity & Venture Capital industry runs, with a particular focus on how PE & VC deals are done.

BUAD 457 - Creative Problem Solving

3 credits | Spring

A study of the processes of creativity and innovation in complex problem-solving, informed by both business and inter-disciplinary approaches. Throughout the course, students engage in a mix of experiential, experimental, and reflective exercises designed to promote integrative and creative problem-solving, with an emphasis on the techniques, frameworks and mindsets that drive innovation in organizations.

APSC 251 - Introduction to Engineering Design

3 credits | Fall | Pre-req: PHYS 101 - General Physics I

This experiential engineering design course will expose students to fundamental engineering concepts and tools.

ART 211 - Drawing and Color

3 credits| Fall & Spring


Introduction to visual expressive concerns through lectures and projects in drawing, color and design as they function two-dimensionally. Six studio hours. Additional fees apply. 

Choose at least 3 credits of the following:
BUAD 453 - Sustainability Inspired Innovation and Design

3 credits | Spring

Many companies are embracing sustainability as the inspiration and impetus for the next wave of product and service innovation. In this course, we will explore the reasons behind this growing interest in sustainability, what sustainability means to consumers, and the opportunities it presents to companies that want to "do well while doing good". This course will also emphasize the process and outcome of product and service innovation, from creative idea generation to concept evaluation. Specifically, students will gain significant hands-on experience with the tools and techniques of "Design Thinking" in a studio setting, with a focus on developing innovative ideas that promote the principles of sustainability.

CSCI 420 - Entrepreneurship & Computer Science

3 credits | Spring | Pre-req: CSCI 301 COLL 400

General approaches in entrepreneurship towards launching a startup company including design thinking, customer development, and agile management are combined with a file software development to develop a minimum viable software product.

PHYS 482 - Topics in Physics: NASA Lab7: Agile Innovation

3 credits | Spring

By the end of the semester we will have evaluated a novel solution to a relevant problem within NASA's mission, developed a prototype, identified project stakeholders, figured out what's really important for success.

GOVT 390/ INRL 390 - Topics in Government: Policy Entrepreneurship

1 credits | Fall or Spring

Students will learn how to identify policy windows, and pitch and launch a policy-relevant" research start-up".