What makes an effective CEO effective? For Bill Crawford, CEO of United Bank, it means realizing you don't have to know the answer. Instead, you need to know where to find it. Crawford credits much of his success to the talented people with whom he surrounds himself. He's quick to say he's far from the smartest person in the room. Thanks to his leadership and round-table culture, where everyone's encouraged to participate, United Bank has gone from $1.7 billion to $7 billion in assets. As CEO, Crawford focuses on helping employees and customers succeed. He also has a real passion for banking - one that began in college. He joins us today to discuss the role of the CEO, how he approaches his position, and how people make the difference.