Certificate in Business Management

The Certificate in Business Management is designed for working professionals who want a cross-functional understanding of successful business operations. This course provides foundational business principles to broaden your professional skills and help you think and lead strategically within your division or across the organization. You will be introduced to five core topics associated with an MBA degree and will learn the "how" and "why" of business operations. You will leave with key concepts, tools, and techniques to help develop sustainable business strategies for your organization.

A full day will be devoted to each topic. Participants may register for daily sessions rather than the entire week. A certificate will only be awarded if the entire week is completed.


Dates and Times:

April 8-12, 2019

8:00 am - 5:00 pm ET, Breakfast served daily at 7:30 am.


Center for Corporate Education | William & Mary | Raymond A. Mason School of Business, 101 Ukrop Way, Suite 2002, Williamsburg, VA 23185


$3750* - all five sessions, certificate awarded

$850 - individual daily sessions, no certificate awarded (see Content section for the topics of the daily sessions).

*Preferred pricing available if 3 or more register from same organization.

Price includes: course materials, breakfast, lunch, beverage service, snacks, and parking, CEUs available on request.

Registration Deadline:

March 29, 2019


This course will focus on the following topics:

Day 1: Effective Communication
  • Executive Presence
  • Your Personal Brand
  • Verbal and Nonverbal Communication
  • Storytelling and Persuasion
  • Communication & the Changing Workplace
Day 2: Accounting for Managers
  • Understanding Financial Statements
  • Planning and Budgeting
  • Analytical Tools for Decision Making
  • Financial Accountability
Day 3: Business Strategy
  • What is Strategy?
  • Strategic Management Process
  • External and Internal Analysis
  • Types of Strategies/Strategic Options
Day 4: Operational Effectiveness
  • Understanding Processes and How to Measure Them
  • Process Improvement and Lean
  • Supply Chain View of Operations
  • A Model for Understanding Supply Chains
Day 5: Executive Leadership
  • Leading in a Changing World
  • Leading vs. Managing
  • Importance of Strategy
  • Leadership and Why it Matters

The Certificate in Business Management provides an overview of key topics required to enhance business competencies and successfully tackle business challenges. By completing this program you will:

  • Gain new credentials to enhance your career potential
  • Increase your business skills and techniques and begin using them immediately in your organization
  • Have a stronger understanding of best practices for cross-functional development and business operations
  • Expand your professional network by strengthening your personal brand
  • Increase your confidence as a leader in today's business environment
Who Should Attend
  • Professionals interested in obtaining a credential from the second oldest college in the nation and one of only eight "Public Ivy" institutions in the nation
  • High potentials who are seeking a stronger foundation in current business theory and practice
  • Leaders who want to expand their knowledge in different functional areas
  • Technical professionals making the transition into management positions
  • Entrepreneurs who are seeking to develop their knowledge and understanding of business operations

No prior business skills or experience is necessary.


Associate Dean, MBA & Executive Programs, Communication

For over 20 years, Dr. White has helped numerous Fortune 500 companies and professionals improve their tactical and strategic communication skills. Prior to working in higher education he was an award-winning sports anchor.


Susan Rucker


Chief Financial Officer, Raymond A. Mason School of Business

With more than thirty years of financial management experience, Rucker has managed high performance teams within both domestic and global businesses and businesses of over $100 million in revenue. She has provided leadership in business growth through both internal initiatives and acquisitions.

Brent Allred


Professor, Strategic Management and International Business

In addition to teaching Professor Allred's research interests include global competitive strategy and organization structure, the impact of national context on firm strategic focus and performance, and the management of technology and innovation.


Ram Ganeshan

Professor, Operations and Information Technology

Professor Ganeshan's interest and expertise are in helping businesses transition to smart and sustainable operations. His research and consulting are in the areas of supply chain management, digital technologies, and logistics strategy.


Clinical Lecturer, Leadership and Marketing

Professor Williams brings valuable executive leadership experience to the classroom from his years as VP of Marketing and Communication with Dupont, VP of Public Affairs for SanDiego Gas and Electric, and SVP of Marketing for Sharp Healthcare in SanDiego.

Have Questions?

Phone: 757-221-2291 | Email: cce@mason.wm.edu

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