Dr. Dawn Edmiston is the Clinical Professor of Marketing at William & Mary's Raymond A. Mason School of Business. She is the recipient of the 2018 Thomas and Teri Dungan BBA Teaching Fellowship Award, 2017 Marketing Management Association Master Teacher Award, and BBA Class of 2016 Faculty Excellence Award.
Dr. Edmiston’s research has been featured in the International Journal of Educational Advancement, International Journal of Integrated Marketing Communications, Journal of Marketing for Higher Education, Marketing Education Review and publications of the American Marketing Association and Marketing Management Association. Her research on Integrated Marketing Communication in U.S. Public Institutions of Higher Education received the Council for Advancement and Support of Education Alice L. Beeman Award. She serves on the editorial boards of the Journal for Marketing Education and Marketing Education Review.
Prior to her career in academia, Dr. Edmiston held marketing management roles with IBM Business Consulting Services, PricewaterhouseCoopers Management Consulting Services, and Discovery Communications (Discovery Channel, TLC, Animal Planet, Travel Channel, and Discovery Channel Online). She has also consulted for organizations such as the Fred Rogers Center and Public Broadcasting Service (PBS) and has been quoted in Fortune, NBC News, U.S. News & World Report and Variety.
Her educational background includes a Doctor of Management from University of Maryland University College with Phi Kappa Phi honors, an M.B.A. from Columbia Business School (where she was one of two students selected to attend the international exchange programme at London Business School), a B.S. from Rennselaer Polytechnic Institute and an A.A. from Elmira College. She is currently pursuing a second doctorate in Educational Policy, Planning and Leadership at William & Mary.
Fields of Research
- Digital Marketing
- Integrated Marketing Communication
- Higher Education Marketing
- Personal Branding