Keeble established Franchise Insights, LLC, a franchise advisory and consulting firm, in 2003. The following year, he and his partner started Passaic Ventures, LLC. This company built and opened two retail stores doing business as Aaron’s Sales and Lease. These stores went from two employees and red ink to 35 full time employees and approximately six million dollars in annual revenues. Mr. Keeble honed his business skills during his 17-year tenure at Cendant Corporation (now operating as Wyndham Worldwide), a multi-billion dollar global conglomerate and the world's largest hotel franchisor. Mr. Keeble helped build Cendant's hotel division from 350 to more than 6,500 franchised hotels. Joining Cendant in 1985, he steadily rose to senior operational positions. In 1996, he was promoted to the role of Executive Vice President of Operations, Hotel Division, reporting directly to the Chairman. The company enjoyed record-setting growth year after year under his leadership. Mr. Keeble was responsible for the departments of Quality Assurance, Franchise Administration, Property Openings, Franchise Services, Design and Construction, Preferred Client Group and Training. He also served as the corporate liaison to the General Counsel advising on litigation issues. Mr. Keeble also spearheaded the company's initiative into minority franchising and served as the former chairman of the American Hotel and Lodging Association's sub-committee for quality.