Fitzpatrick is a writer, editor, producer, teacher, and branding consultant. He has served as Chief Creative Officer for the world's largest and most successful advertising agency, Brand Champion for the world's largest automotive companies, and Creative Director for Bing Crosby Productions and Columbia Pictures. He retired from the advertising industry as Executive Vice President and Vice Chairman of the board of McCann-Erickson World Group after winning more than 300 international creative awards for advertising campaigns such as Chevrolet's Heartbeat of America. He is a member of The Wall Street Journal's Creative Legends Series and has judged at the Cannes International Advertising Film Festival.
Today, Fitzpatrick is Creative Director of the Center for Unconventional Thought at the Washington, D.C.-based Potomac Institute for Policy Studies and is also a consultant to industry and government through Seandotcom, LLC. His pro-bono work includes being a Creative Director for the Partnership for a Drug Free America and a member of the board of trustees of Hamilton College. He is a graduate of Hamilton College in Clinton, New York.