Utilizing strong and extensive business acumen in the areas of strategic planning, marketing, cost control, teambuilding and business development, Diaz- Tubbs has a proven track record of success in profitably growing market share in the hospitality, high-tech manufacturing and financial services industries.
She has comprehensive experience in new business development which included the responsibility for new product/solution launches, targeted marketing, promotion strategies, advertising, lead generation, marketing/sales metrics and ROI.
Skilled and responsible for long and short term strategic planning, budgeting, forecasting, financial analysis and cost control, revenue and profit growth, P & L responsibility and accountability, she has also managed and developed high-performance teams to meet strategic business goals in multiple international locations.
Among her many assignments, she served as President/CEO of AMTX, Inc., a wholly owned subsidiary of Xerox Corporation; Vice President & General Manager Global Solutions Financial Services and Insurance Group; and Vice President of Upstate New York Residential Mortgage Marketing, Citicorp/Citibank NA.
She is currently the co-owner and managing partner of the Cedars, Ltd. which owns and operates the Cedars of Williamsburg Bed and Breakfast, the oldest and largest boutique inn in Williamsburg, Virginia.
Her certifications and degrees included: Harvard University Graduate School of Business Administration, Cambridge, Mass.: Executive Development Program in Building Competitive Advantage through Operations Marketing, Sales, Financial and Information Technology Management; St. John Fisher College, Rochester, N.Y. MBA in Marketing; Rochester Institute of Technology, Rochester, N.Y. BS, Major - Psychology, Minors - Sociology and Spanish,
She is fluent in Spanish and familiar with Portuguese.