Strategy for Sustainability: An Evening with Adam Werbach
Hosted by our own Net Impact Undergrad student organization and the W&M Undergraduate Business program. See our Adam Werbach Photo Gallery!
On Thursday, September 24th, Adam Werbach, Global CEO of Saatchi & Saatchi S and author
of the book Strategy for Sustainability,
published by Harvard Business
Press in July 2009, joined Mason School of Business for an evening talk
about his strategy for sustainability. Werbach is widely known as one
of the foremost experts in the field. In 1996, at age 23, Werbach was
elected the
youngest-ever President of the Sierra Club, the oldest and largest
environmental organization in the United States. Since then, Werbach
has
declared environmentalism dead, built and sold three companies, and
merged with
global ideas company Saatchi & Saatchi to create the world's
largest
sustainability agency, Saatchi & Saatchi S.
As Global CEO of
Saatchi & Saatchi S, Werbach guides sustainability work from China to South
Africa to Brazil, advising companies with nearly $1 trillion in combined annual
sales, including Wal-Mart, Procter & Gamble, General Mills and WellPoint.
Werbach worked with Wal-Mart to engage the company's 1.9 million associates in
its sustainability effort, creating the Personal Sustainability Project
("PSP").
