Do One Thing (DOT)
Inspired by Saatchi & Saatchi S, DOT challenges students, faculty and staff alike at the College of William & Mary to Do One Thing (DOT) for sustainability. The university's DOT movement began at the Mason School of Business. Prof. Christopher Adkins, Director of the Undergraduate Business Program, spearheaded the effort.
Within a semester's time DOT spread campus-wide, making William & Mary the first DOT University. Now DOT is reaching beyond William & Mary, spreading to business programs and universities around the nation. Our goal is simple - together our DOTs can spark a sustainability revolution!
Video: What's your DOT? Adam Werbach visits the Mason School and inspires students to Do One Thing.
Media coverage of the DOT movement at William & Mary
William & Mary News: 'Do
One Thing' campaign marks another first at W&M
As the first DOT university, the students, faculty and staff at William & Mary are implementing these ideas, and helping to push the College into a leadership role for all other universities in the realm of personal sustainability.
Saatchi True Blue blogpost: Connecting the DOTs at William and Mary College
William & Mary has taken sustainability personally and engaged faculty and students to pick a DOT.
William & Mary Alumni Magazine: Making W&M more Sustainable
William & Mary's DOTs are everywhere: from displays in academic buildings to bulletin boards at the Daily Grind. What's impressive is that people are not only changing their lives for the better, but sharing the sustainable things they were already doing.
ECOfreak, WY Daily: ECOfreak:
First Official DOT University, Right Here
Do one (green) thing, and do it well - that's what William & Mary is aiming for as they become the first "Do One Thing" University.
William & Mary News: Women's Tennis Team earns top DOT award
During the College's Earth Day celebrations on April 24, 2010, William & Mary unveiled a new top-10 list that highlights individual efforts of sustainability.
KR Connect blogpost: Hark Upon the Green: Last Night's Event with Adam Werbach
This is a great example of "Do One Thing" DOT...Adam Werbach of Saatchi & Saatchi S spoke at the new Miller Hall, courtesy of William & Mary's Mason School of Business' Undergraduate Program and the Undergraduate Net Impact chapter.
Carnegie Council: Christopher Adkins (bio)
Christopher Adkins seeks to develop innovative educational programs that inspire students to excellence in business and in social responsibility... He collaborated with Saatchi S to launch the first personal sustainability program at a university.
W&M Sustainability: Do
One Thing (DOT) Campaign
William & Mary's Committee on Sustainability proudly launched its College-wide Do One Thing (DOT) Campaign on January 25, 2010.
Farmer School of Business - Spotlights: The DOT arrives
The Farmer School at Miami University is the second business school to adopt the DOT campaign, a concept created by advertising firm Saatchi & Saatchi. The first was William & Mary's Mason School of Business.