
Scott Swan
Associate Professor
- Area: International Business & Marketing
- Phone: (757) 221-2860
- Email: [[Scott.Swan]]
- Office: Miller Hall 3017
- CV: {{http://mason.wm.edu/faculty/documents/swan_2011_cv.pdf, PDF}}
Biography
K. Scott Swan is an Associate Professor of International Business and Marketing at The College of William & Mary. He earned a B.S. degree from Taylor University, an M.B.A. from The University of South Carolina and a Ph.D. from the University of Texas at Austin. Professor Swan has lectured at The University of Texas at Austin, St. Edwards University, Aoyama Gakuin University in Tokyo, WHU in Koblenz, Germany, and the Vienna Business School in Austria. His research interests include sourcing strategies, cooperative strategies, and global product development that have lead to publications in such leading journals as Strategic Management Journal, Management International Review, Journal of International Management, and the Journal of International Business Studies. Professor Swan has worked in project management for Flour-Daniel, marketing management for Foremost Corporation of America, as well as starting several small businesses.
Areas of Interest/Expertise
- Product Development & Design
- Global Marketing & Strategy
- Export Management
- Global Sourcing Strategy
- Innovation & Technology Transfer
- Cooperative Strategies
Journal of Product Innovation Management special issue on design (see the link below for free downloads):
http://onlinelibrary.wiley.com/doi/10.1111/jpim.2011.28.issue-3/issuetoc
Publications
- “Product Design Research and Practice: Past, Present and Future,” Journal of Product Innovation Management, May 2011 (with Michael Luchs).
- “The Emergence of Product Design as a Field of Marketing Inquiry,” Journal of Product Innovation Management, May 2011 (with Michael Luchs).
- "Does ‘The China Option’ Influence Subsidiary Technology Sourcing Strategy?" (with Brent Allred), Journal of International Management, Issue 15(2) 2009.
- "Personality-and-Culture: The Case of National Extraversion and Word-Of-Mouth," Journal of Business Research, 59(6) 2006, pp. 778-785 . (with Todd Mooradian)
- "Exploring Robust Design Capabilities, Their Role in Creating Global Products, and Their Relationship To Firm Performance," Journal of Product Innovation Management, 22 (2) 2005, pp. 144-64 (with Masaaki Kotabe & Brent Allred).
- "The Mediating Role of Innovation Strategy on the Influence of Industry Structure and National Context on Firm Performance," Journal of International Management, 11 (2) 2005, pp.229-52 (with Brent Allred).
- "Contextual Influences on International Subsidiaries' Product Technology Strategy," Journal of International Management, 10 (2) 2004, pp. 259-86 (with Brent Allred).
- "Global Versus Multidomestic: Culture's Consequences on Innovation," in Management International Review, Volume 44(Special Issue) 2004, pp. 81-105. (with Brent Allred).
- "A Product and Process Model of the Technology Sourcing Decision" Journal of Product Innovation Management, Volume 20(6) 2003, pp. 485-96 (with Brent Allred).
- "Interconnections between Product Development and Supply Chain Management," Journal of Product Innovation Management, Volume 20(5) 2003, pp. (with Tomas Hult).
- "Technology Acquisition Strategy in an Internationally Competitive Environment," The Journal of International Management, 2000 (6), 1-30 (with Aldor Lanctot).















