Marketing

Marketing is offered both as a major and concentration.

Major

Students majoring in marketing complete 12 credits in the discipline.  These credits focus understanding of marketing beyond basic principles to look more critically at advertising strategies, decision theory, marketing in a digital world, and consumer behavior. 

Required Courses (3 credits each)
BUAD 446  Consumer Behavior
BUAD 448  Marketing Strategy
BUAD 452  Marketing Research

Electives (3 credits each, choose one)
BUAD 442  Psychology of Decision Theory
BUAD 450  Global Marketing
BUAD 454  Retailing/E-Tailing
BUAD 456  Advertising & Marketing Communications

Concentration

Student majoring another business discipline may add a concentration in marketing by completing six credits of advanced marketing study beyond the Principles of Marketing class (BUAD 311).  Students may choose any two of the marketing courses to fulfill the concentration. 

Electives (3 credits each, choose two)

BUAD 442  Psychology of Decision Making
BUAD 446  Consumer Behavior
BUAD 448  Marketing Strategy
BUAD 450  Global Marketing
BUAD 452  Marketing Research
BUAD 454  Retailing/E-Tailing
BUAD 456  Advertising & Marketing Communications