William and Mary School of Business

Marketing

Marketing is offered both as a major and concentration.

Major

In addition to the core curriculum, students majoring in marketing complete 12 credits in the discipline. These credits focus understanding of marketing beyond basic principles to look more critically at advertising strategies, decision theory, marketing in a digital world, and consumer behavior.

Required Courses (3 credits each)
BUAD 446 Consumer Behavior
BUAD 448 Marketing Strategy
BUAD 452 Marketing Research

Electives (3 credits each, choose one additional course)
BUAD 447 Customer Experience Management
BUAD 450 Global Marketing
BUAD 456 Advertising & Marketing Communications
BUAD 492 Special Topics: Design as Strategy
BUAD 492 Special Topics: Marketing & Society 

Concentration

Student majoring another business discipline may add a concentration in marketing by completing six credits of advanced marketing study beyond the Principles of Marketing class (BUAD 311). Students may choose any two of the marketing courses to fulfill the concentration.

Electives (3 credits each, choose two)
BUAD 446 Consumer Behavior 
BUAD 447 Customer Experience Management
BUAD 448 Marketing Strategy
BUAD 450 Global Marketing
BUAD 452 Marketing Research
BUAD 456 Advertising & Marketing Communications
BUAD 492 Special Topics: Design as Strategy
BUAD 492 Special Topics: Marketing & Society