Entrepreneurship

Students majoring in another business discipline may add a concentration in Entrepreneurship by completing an additional nine credits of coursework in the area.

Required Course
BUAD 443 - Entrepreneurial Ventures

3 credits | Fall or Spring | Prerequisite(s): BUAD 311 - Principles of Marketing, BUAD 323 - Financial Management, BUAD 350 - Introduction to Business Analytics; or consent of the instructor.


Entrepreneurial Ventures focuses on the issues, decisions, and problems faced by entrepreneurial owners and innovators who wish to create and manage new or smaller enterprises, family businesses, technology based enterprises or franchises. Students will develop the knowledge and skill sets relevant for the creation, operations and ultimate success of the venture based on enterprise.

Electives (Choose 6 credits)
BUAD 441 - Social Entrepreneurship

3 credits | Fall or Spring | Prerequisite(s): Junior or Senior standing.


Social Entrepreneurs create innovative and sustainable solutions to critical social and environmental challenges, using strategies from business. This course integrates the concepts of social responsibility, sustainable business, nonprofit and for-profit management, and concepts of social responsibility, sustainable business, nonprofit and for-profit management, and consulting practice by applying these frameworks to specific issues in domestic and international contexts.

BUAD 444 - Entrepreneurship Consulting     And

2 credits | Fall 


Students will work with real business organizations as consultants under the guidance of the Entrepreneurship Center. This opportunity will involve students in many phases of problem solving and organizational development in launching entrepreneurial ventures. Students will work in teams to address challenges requiring independent analysis and interdisciplinary thinking, while also developing analytical thinking, interpersonal, and communication skills. The course will involve field work and independent research on project(s) that extend across the fall and spring semesters, so students must enroll in both semesters.

BUAD 445 - Entrepreneurship Consulting

2 credits | Spring | Prerequisite(s): Junior or Senior standing.


Students will work with real business organizations as consultants under the guidance of the Entrepreneurship Center. This opportunity will involve students in many phases of problem solving and organizational development in launching entrepreneurial ventures. Students will work in teams to address challenges requiring independent analysis and interdisciplinary thinking, while also developing analytical thinking, interpersonal, and communication skills. The course will involve field work and independent research on project(s) that extend across the fall and spring semesters, so students must enroll in both semesters.

BUAD 451 - Customer Insights for Innovation    OR

3 credits | Fall or Spring | Prerequisite(s): BUAD 311 - Principles of Marketing or consent of the instructor.


Many business opportunities and decisions depend on an understanding of customers' values, needs, aspirations and behaviors. These unique insights inform the development of products, services, and brands that are valued by customers and differentiated from competition. This course will be an immersive and experiential introduction to customer insights research, including fieldwork using a variety of qualitative research methods. In addition, these methods will be applied within the context of generating concepts for new products and services that address the insights identified.

BUAD 453 - Sustainability Inspired Innovation and Design

3 credits | Fall or Spring | Prerequisite(s): BUAD 311 - Principles of Marketing


Many companies are embracing sustainability as the inspiration and impetus for the next wave of product and service innovation. In this course, we will explore the reasons behind this growing interest in sustainability, what sustainability means to consumers, and the opportunities it presents to companies that want to "do well while doing good". This course will also emphasize the process and outcome of product and service innovation, from creative idea generation to concept evaluation. Specifically, students will gain significant hands-on experience with the tools and techniques of "Design Thinking" in a studio setting, with a focus on developing innovative ideas that promote the principles of sustainability.

BUAD 474 - Negotiation

3 credits | Fall or Spring


This course introduces students to the art and science of negotiation through the study of well-documented historical negotiations, personal experience with live negotiations exercises, and the study of game theory. Students will focus on understanding the games that underlie most negotiations and developing the analytical tools and techniques required in negotiation.

BUAD 492 - ST: Private Equity/ Venture Capital

3 credits | Spring

* Students may choose to take either BUAD 451 or BUAD 453 to meet the Entrepreneurship requirements.