Brand Management CAM

It’s a noisy world out there – lots of chatter, lots of clutter, lots of distraction. Getting people’s attention, holding their interest and convincing them that what you’re selling is worth buying -- the basis of consumer marketing -- is more difficult and more important than ever.

And it’s one of the most dynamic fields in modern business.

Changing demographics, consumer uncertainty and an explosion of product options make strong branding and selling critically important, as well as constantly challenging. That’s where our Consumer Brand Marketing module takes the lead.

We focus on preparing you for a career in marketing management, primarily in product and brand management for consumer goods. Our experts, Todd Mooradian and Lisa Szykman bring a passion for understanding consumer behavior, as well as for applying theory to real-world applications. Their guidance will prove invaluable as you move into your new marketing career.

You’ll develop a rich understanding of the basic marketing plan, as well as the tools and frameworks of product or brand management. Guest speakers from companies as varied as Colgate and PeaceFrogs, Inc. will bring new viewpoints. Class trips to such major companies as Ferrari and Macy’s will put you in the midst of grand plans and big ideas. And a real-world consulting assignment -- including advertising campaign concepts, product and channel recommendations, and full promotional programs -- will add to the hands-on vitality of your experience.

Marketing has come a long way since the days of Mad Men. Now is the time for behavioral marketing, market simulations, and brand equity management systems. They’re just what you’ll need to build your own brand as an expert who can cut through the clutter and get things noticed.