Nick Jiannas

Episode 68: Jan. 17, 2017

The STIHL Story

In addition to being the number one chainsaw manufacturer in the world, STIHL produces other top quality outdoor power tools like blowers, trimmers, and edgers. The company is unique in that it does not sell its products through big box stores, but rather only through dealers who sell and service STIHL products to their very loyal customer base. Nick Jiannas is Vice President for Sales and Marketing at STIHL, and joins us today to discuss the effects company culture has had on STIHL, its products, and customers.

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Show Notes
  • How important is service to the customer
  • Why companies should recognize quality employees
  • What makes a good employee benefits package
  • How to maintain company culture internationally
  • How to make quality hiring decisions
  • Why having a broad level of experience is beneficial
  • The importance of fresh perspectives for innovation
  • How to build a loyal customer base

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