Matt Williams

Episode 64: Dec. 06, 2016

Leading a Good and Tough Culture

Some of the best organizations in the world have some of the best cultures. An effective organizational culture will attract the best professionals who generate world-class results. One such organization is the Martin Agency, one of the top full-service agencies in the world, headquartered in Richmond, Virginia. CEO Matt Williams joins us today to discuss advertising, leading creative professionals, and the agency's good and tough culture.

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Show Notes
  • Why culture is important
  • What is a full-service advertising agency
  • How to lead creative people
  • The importance of a good cultural fit
  • How to succeed in a changing advertising landscape
  • What is a social media expert
  • How does a CEO spend their days

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