Jennifer Dimotta

Episode 86: June 20, 2017

Creating the Customer Experience

This week we start our Summer Look Back Series with an episode that was originally posted last fall with Jennifer DiMotta, who talked about the changing landscape of retail, and the way retailers are working to connect with their customers in a variety of ways. DiMotta is Vice President, Digital and Omni Channel for Blue Mercury, a leading luxury beauty retailer. She talked about creating the customer experience. Please enjoy our conversation from last November with Jennifer DiMotta.

Podcast (audio)

Podcast (platforms)

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Show Notes
  • What is Omni Channel
  • How to know how customers are interacting with retail
  • The importance of engaging customer via video
  • What is the customers' priority
  • What is the role of social media in marketing
  • Marketing consumable vs. fashion products
  • Is digital a threat to brick and mortar
  • How to approach leadership in retail marketing
  • Do you have to love the product to be an effective marketer

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