Cindy Davis

Episode 76: Mar. 28, 2017

The Changing Landscape of Television

Thanks to technology, globalization, and demographics, just about every business today is undergoing some level of transformation. One industry experiencing considerable change is television. Viewers watch what they want, when they want, and how they want, and as a result television networks and outlets are constantly on the lookout for new ways to connect with their audience. Cindy Davis is the Executive Vice President, Consumer Experience for Disney ABC Television, and joins us today to discuss the changing landscape of television, and how Disney ABC is working to create an experience where the company, the advertisers, and the viewers all win.

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Show Notes
  • How is television viewership changing
  • Why did ABC Family rebrand to Freeform
  • How is Freeform reaching out to Millennials
  • What is the goal of entertainment companies in this changing landscape
  • How do Millennials discover new television shows
  • How do companies learn about their audience
  • What do networks do to attract an audience
  • How has consumption of video changed
  • How much video does the average adult watch per day
  • What is the future of linear television
  • Do viewership habits influence programming

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