The Changing Landscape of Television
Thanks to technology, globalization, and demographics, just about every business today is undergoing some level of transformation. One industry experiencing considerable change is television. Viewers watch what they want, when they want, and how they want, and as a result television networks and outlets are constantly on the lookout for new ways to connect with their audience. Cindy Davis is the Executive Vice President, Consumer Experience for Disney ABC Television, and joins us today to discuss the changing landscape of television, and how Disney ABC is working to create an experience where the company, the advertisers, and the viewers all win.