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Home // Faculty & Research // Recent Research // Marketing

Marketing Faculty

2008 Research and Publications

Todd A. Mooradian, Associate Professor

  • The Interplay of Temperament and Regulatory Focus on Consumer Problem-Solving Modes (with Kurt Matzler and Kenny Herbst), Social and Personality Psychology Compass, 2, 2008, 1703-1718.
  • Personality Traits and Knowledge Sharing (with Kurt Matzler, Birgit Renzl, Julia Müller and Stephan Herting), Journal of Economic Psychology, 29, 2008, 3 (June), 301-313.
  • Empathetic Responses to Advertising: Testing a network of antecedents and consequences (with Kurt Matzler and Lisa Szykman), Marketing Letters, 2008, 19, 2 (June), 79–92.

Don R. Rahtz, Professor

  • Community Quality of Life Indicators: Best Cases III ISQOLS Publishing, Co-editor with M. Joseph Sirgy and Rhonda Fleming.
  • “Can Healthcare Organizations Better Contribute to Quality of Life by Focusing on Preventative Health Knowledge?” (2008) Journal  of Macromarketing, 28 (2),  291-299. (with L. Szykman)
  • “Research on Consumer Well-Being (CWB): Overview of the Field and Introduction to the Special Issue,”.(2007)  Journal of Macromarketing, 27 (4), 341-349. (with M.J. Sirgy and D-J Lee)
  • “Community Quality of Life: Evaluation and Expectations in a Developing Community, in W. E. Kilbourne and J. Mittelstaedt, eds. Proceedings of the 33rd Annual Macromarketing Conference, (May 2008 ) Clemson, SC, USA. (with Clifford Shultz)


Lawrence J. Ring, Professor and Executive MBA Alumni, Chair in Distinguished EMBA Teaching

  • “Strategic Profit Models for Selected Retailers”, (Note with Rachel Hutson), 2008, 13 pp., W&M-M-166.
  • Zara in 2007, (research case with Elizabeth Galloway), 2008, 21 pp., W&M-M-164.
  • Edited two issues of The Retailing Newsletter published by Babson College (but also shows the W&M logo on the front).  Co-authored the following articles in those issues:
    • “Sears/Kmart Update”, in Retailing Newsletter, fall 2008, (with John Strong).
    • “Strategic Profit Model Results for US Retailers”, in Retailing Newsletter, spring 2008.

Lisa Szykman, Associate Professor

  • “Who Chooses Annuities?  An Experimental Investigation of the Role of Gender, Framing and Defaults,” (with Julie Agnew, Lisa Anderson and Jeff Gerlach) American Economic Review, 2008, 98(2), 418-420.
  •  “Adolescents’ Responses to Anti-Tobacco Advertising:  Exploring the Role of Advertisement Theme and Adolescents’ Smoking Status,” (with Erin Sutfin and Marian Moore) Journal of Health Communications, 2008, July, 13(5), 480-500.
  • “Empathetic Responses to Advertising:  Testing a Network of Antecedents and Consequences” (with Todd Mooradian and Kurt Matzler) Marketing Letters, 2008, June 19(2), 79-92.   
  • “Quality of Life and the Health Domain:  Examining Personal Responsibility as a Key Antecedent,” (with Don Rahtz), Journal of Macromarketing, 2008, June, 122-129. The Annuity Puzzle and Negative Framing,” (with Julie R. Agnew, Lisa R. Anderson, and Jeffrey R. Gerlach), Center for Retirement Research Issue Brief 8-10, July 2008.