Todd Mooradian

Todd Mooradian

Associate Dean for Faculty & Academic Affairs and William J. Fields Professor of Business

Area: Marketing
Phone: (757) 221-2871
Email: [[Todd.Mooradian]]
Office: Miller Hall 2041D
CV: {{,PDF}}


Ph.D., University of Massachusetts; MBA, Wake Forest University; BS, University of New Hampshire.

Professor Mooradian is Associate Dean for Faculty & Academic Affairs, and the William J. Fields Professor of Marketing at the College of William and Mary School of Business Administration. He joined the faculty at William and Mary in 1990. He teaches or has taught Marketing Management, Marketing Strategy, International Marketing and Global Management in the MBA programs and Principles of Marketing, Consumer Behavior, and International Marketing in the undergraduate and graduate programs as well as in executive education/non-degree programs. Professor Mooradian is currently President of the College of William and Mary Faculty Assembly.

Doctor Mooradian is a partner in Innovative Management Partners (IMP) Consulting with offices in Innsbruck, St Gallen, Bratislava, Budapest, and Williamsburg, Virginia.

Professor Mooradian has been recognized for teaching excellence, including being honored with the School of Business Faculty Excellence Award (selected by the students; 1993, 1997, 2003, 2006, and 2009) and the College-wide Alumni Fellowship Award (1998) as well as for student advising with the Parents' Association Advising Excellence Award (2002). In 2005 Professor Mooradian spent the spring in Innsbruck, Austria as a Fulbright Scholar teaching and conducting research on cultural differences in consumer behaviors. In 2007 he spent a semester at the University of St. Andrews in Scotland as a visiting professor and curriculum development consultant.

Dr. Mooradian has published scholarly articles in the areas of consumer behavior and customer satisfaction, services marketing, cross-cultural marketing, and international marketing strategy. His articles have been published in such journals as the Journal of the Academy of Marketing Science, Journal of Economic Psychology, Marketing Letters, MIT-Sloan Management Review, Management Learning, Advances in Consumer Research, Personality and Individual Differences, Psychological Reports, and Psychology & Marketing. He has written cases related to international management, trade, and business and economic development. He has authored two textbooks, Strategic Marketing 1/e (Pearson/Prentice Hall;’ with Kurt Matzler and Lawrence J. Ring, 2012) and Strategisches Management: Konzepte und Methoden (Linde, Wien; in German, with Kurt Matzler and Julia Müller; 2012).

Professor Mooradian has experience consulting, writing cases for executive development, and teaching management seminars. He consults on an on-going basis with clients such as the Long John Silver's Franchisee Association; Riverside Health Systems, Treasure Isle, Incorporated; Western SizzliN' Steakhouses, AD Little, Tirolit/Swarovski, Ferguson Enterprises, and Northrop Grumman/Newport News Shipbuilding.

Areas of Interest/Expertise
  • Marketing Strategy
  • Cross-Cultural and International Consumer Marketing
  • Consumer Psychology, Consumer Personality, and Consumer Decision Making