Biography

James M. Olver is Assistant Dean for MBA Programs and Associate Professor of Business Administration at the College of William and Mary. He holds a PhD in Business Administration from the University of Virginia, and has held visiting professor positions at the Colgate Darden Graduate School of Business Administration and Aoyama Gakuin University in Tokyo, Japan. His research has been published in such journals as the Harvard Business Review, the Journal of Consumer Marketing, Sloan Management Review, and Marketing Science. He engages in consulting and executive education in both for-profit and not-for-profit sectors, in industries ranging from health care to information technology.

Areas of Interest/Expertise

• Marketing Management
• Product Management
• Consumer Behavior
• Marketing Strategy
• Healthcare Marketing

Publications

• A New "Product Development" Process: William and Mary's Experiment in MBA Development (PDF)