Biography

Todd A. Mooradian: Ph.D., University of Massachusetts; MBA, Wake Forest University; BS, University of New Hampshire.

Professor Mooradian is an associate professor at the College of William and Mary School of Business Administration. He joined the faculty at William and Mary in 1990. He teaches or has taught Marketing Management, Marketing Strategy, International Marketing and Global Management in the MBA programs and Principles of Marketing, Consumer Behavior, and International Marketing in the baccalaureate program.

Professor Mooradian has been recognized for teaching excellence, including being honored with the School of Business Faculty Excellence Award (selected by the students; 1993, 1997, 2003, 2006) and the College-wide Alumni Fellowship Award (1998) and for student advising with the Parents' Association Advising Excellence Award (2002). In 2005 Professor Mooradian spent the spring in Innsbruck, Austria as a Fulbright Scholar teaching and conducting research on cultural differences in consumer behaviors. In 2007 he spent a semester at the University of St. Andrews in Scotland as a visiting professor and curriculum development consultant.

Dr. Mooradian has published scholarly articles in the areas of consumer behavior and customer satisfaction, services marketing, cross-cultural marketing, and international marketing strategy. His articles have been published in such journals as the Journal of the Academy of Marketing Science, Journal of Economic Psychology, Marketing Letters, MIT-Sloan Management Review, Management Learning, Advances in Consumer Research, Personality and Individual Differences, Psychological Reports, and Psychology & Marketing. He has written cases related to international management, trade, and business and economic development.

Professor Mooradian has experience consulting, writing cases for executive development, and teaching management seminars. He consults on an on-going basis with clients such as the Long John Silver's Franchisee Association; Riverside Health Systems, Treasure Isle, Incorporated; Western SizzliN' Steakhouses, Ferguson Enterprises, and Northrop Grumman/Newport News Shipbuilding.

Doctor Mooradian is a partner in Innovative Management Partners (IMP) Consulting with offices in Innsbruck, St Gallen, Bratislava, Budapest, and Williamsburg.

Areas of Interest/Expertise

• Marketing Strategy
• Cross-Cultural and International Consumer Marketing
• Consumer Psychology, Consumer Personality, and Consumer Decision Making
• Current Survey: 2009 Mason School of Business Strategy Survey