Michael Luchs Biography

Michael Luchs

Assistant Professor

Area: Marketing
Phone: (757) 221-2906
Email: [[Michael.Luchs]]
Office: Miller Hall 3012
CV: {{http://mason.wm.edu/faculty/documents/luchs_2013s_cv.pdf, PDF}}

Biography

Dr. Michael G. Luchs is an Assistant Professor at the College of William and Mary's Mason School of Business. He earned his Ph.D. from the University of Texas at Austin in 2008. Dr. Luchs also earned an M.S. in Marketing from the University of Texas at Austin, an M.B.A. from the University of Virginia's Darden Graduate School of Business, as well as a B.S.E. in Mechanical Engineering and a B.A. in Psychology from Tufts University.

Prior to earning his Ph.D., Dr. Luchs worked for over a decade as a consultant and as a manager in industry. As a Principal with the consulting firm Pittiglio, Rabin, Todd & McGrath (now PwC), Dr. Luchs worked with a broad client base to improve their product management and marketing practices and performance. Clients included Fortune 500 companies as well as SMBs in the consumer packaged goods, consumer durables, computing and telecommunications equipment, and telecommunications services industries. In addition to his consulting experience, Dr. Luchs worked in industry as the Sr. VP of Marketing for Labtec Inc. (now Logitech), and as a Product Manager for Black & Decker.

His research interests include sustainable consumption and product design. He has won "best paper" awards from the Journal of Product Innovation Management (2011), the American Marketing Association's 2010 Marketing and Public Policy Conference and the Association for Consumer Research's 2007 conference on Transformative Consumer Research. Dr. Luchs' research has been published in the Journal of Marketing, Journal of Product Innovation Management, Journal of Public Policy & Marketing, Journal of Consumer Policy, Journal of Research for Consumers and the Journal of Business Research.

Dr. Luchs has won multiple teaching awards including the Fred Moore Award for Teaching Excellence at the University of Texas at Austin and the student-nominated Faculty Excellence Award at the College of William and Mary. He currently teaches the undergraduate courses “Sustainability Inspired Design” and "Marketing Research."