Kurt Carlson is Associate Dean for Faculty and Academic Affairs at the Raymond A. Mason School of Business. He is the former director of the Georgetown Institute for Consumer Research and the Co-Director of the McDonough School of Business Behavioral Research Lab. He has a MS in Agricultural and Applied Economics from the University of Wisconsin-Madison and a PhD in Management from Cornell University. From 2001 to 2009 he was on faculty at Duke University, and most recently has been on faculty at Georgetown University. Associate Dean Carlson’s teaching and research examine the marketing management implications of consumer decision-making processes.