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Home // Courses // Undergraduate Business Courses // Marketing Courses

Marketing Course Descriptions

311. Principles of Marketing (3 credits)
Fall and Spring. Prerequisites: ECON 101 or ECON 151, and ECON 102 or ECON 152; or consent of the instructor.
A study of the role of marketing in business and the economy. Emphasis is on the examination of functions, institutions and policies.

442. The Psychology of Decision Making (3 credits)
(GER 3) Fall. Prerequisites: BUAD 231 or the equivalent and senior standing.
An examination and analysis of the cognitive factors that aid or hinder choosing alternative courses of action. The major emphasis will be on psychological processes underlying choice and judgment. Applications to business decisions and policy making will be considered. (Cross listed with PSYC 442)

446. Consumer Behavior (3 credits)
Spring. Prerequisite: BUAD 311.
The consumer-firm relationship is analyzed through the application of concepts drawn from contemporary behavioral science to concrete business cases and practices. Relevant concepts from the fields of cultural anthropology, sociology and psychology are applied to problems encountered in marketing to various consumer groups.

448. Marketing Strategy (3 credits)
Fall. Prerequisite: BUAD 311 or consent of the instructor.
Managerial techniques in planning and executing marketing programs. Emphasis on decision making related to marketing segmentation, product innovation and positioning, pricing and promotion. Extensive use of cases, readings and a management simulation.

450. Global Marketing (3 credits)
Spring. Prerequisite: BUAD 311.
This course includes theories of and justifications for free trade, a study of environments across international markets (including the economic environments, the cultural environments, the political/regulatory environments, and the physical/geographic environments) and the practice of marketing including global marketing management for large, small and medium sized firms. Topics include globalization, global strategies, international service marketing and marketing in the developing world.

452. Marketing Research (3 credits)
Spring. Prerequisites: BUAD 311 and an introductory course in statistics, or consent of instructor.
Introduction to fundamentals of marketing research. Use of research information in marketing decision making. Topics include research design, interrogative techniques, data collection methods, scaling, sampling and alternative methods of data analysis. Students design and execute their own research projects.

456. Advertising & Marketing Communications (3 credits)
Fall. Prerequisite: BUAD 311.
A study of the relationship of demand stimulation to business management. Development of an advertising campaign will emphasize the presentation of products to consumers through relevant media. Target market identification, situation analysis, promotional strategy and tactics, and evaluation within budgetary constraints will be stressed.