Marketing and Communications electives

542.  Marketing Strategy. (3.0 hours)
Focuses on analyzing market threats and opportunities, assessing competitive advantages, forecasting patterns of market evolution and developing marketing strategies that are consistent with these assessments.

543.  Marketing Research. (3.0 hours)
Considers the use of research information in marketing decision-making and includes the topics of research design, methods of data collection, database exploration and evaluation, scaling, sampling, and data analysis.

544.  Marketing Communications Management. (3.0 hours)
This course is designed to give students an understanding of the role that advertising and promotion play in the marketing of goods and services. New technologies and the changing face of promotion will be explored. During the course students will be exposed to the subject in both the final consumer and business-to-business context of promotion and advertising.

547.  Product Management. (3.0 hours)
Focuses on preparing future line managers with the skills required to develop comprehensive marketing plans for new and established products, with an emphasis on consumer goods.  The course incorporates analytical tools for assessing marketplace requirements, anticipating competitive activity, forecasting market demand, and assessing market acceptance of new or modified products.

548.  Global Marketing. (3.0 hours)
Develops understanding of the theories and justifications of free trade, of the environments, which vary across international markets (including economic, cultural, political/regulatory and physical/geographic environments), and of the management of marketing across those environments for both large firms and small- to medium-sized businesses. Special topics include globalization and global strategies, international services marketing, and marketing in the developing world.

552.  Corporate Communications. (3.0 hours)
In Corporate Communication, we focus on the changing environment for business and all of the entities that must be managed for good corporate communications to function.  Throughout the course, we examine communication theories, techniques, and strategies essential for success in business.  To illustrate these important concepts, students are introduced to the core areas of modern corporate communication, such as: media relations, investor relations, image and identity, employee relations, and crisis communication.