Raymond A. Mason School of Business Alumni Webinar Myths and Misconceptions About Virtual Work: What you can do to improve your chances of success Presented by Jeanne Wilson Brooks George Professor of Organizational Behavior Close to 80% of employees report that they work in dispersed teams most of the time. Unfortunately, effective management practice hasn’t kept up with the spread of this form of organizing. Organizations waste millions of dollars implementing systems that don’t effectively support virtual work and ignore easy practices that would actually help. We will dispatch some of the most prevalent myths and recommend easy-to-implement best practices. Participants will: • Learn about 3 big myths that persist in the management of virtual workers • Leave with 4 practical tips they can use to better support their virtual workers and teams Wednesday April 12, 2017 Noon EDT
Persuasion is the ability to capture the audience, convince the wavering or undecided, and convert the opposition—and is key to being an “effective” leader. There now exists a substantial body of scientific research into how people can be moved to agree with a request. Professor Long’s webinar will cover some highlights from this body of work (including some of his own research), and offer suggestions and tools for how to be more persuasive in work and in life.
If you aspire to achieve professional success, attaining and developing an executive presence is critical Ken White, Associate Dean of MBA and Executive Programs at the College of William & Mary, tells you how. You control the vibe you send to others. People who possess Executive Presence send a vibe that is unforgettable and positive. Learn how you can develop Executive Presence. Join Mason School Associate Dean for MBA Programs Ken White as he discusses: - The Importance of Executive Presence to You, Your Success & Your Career - The Ingredients of Executive Presence - Research that links Executive Presence to Job Promotion - The Link Between Communication, Executive Presence & Your Personal Brand Ken has taught Communication to corporate clients, MBA and undergraduate students, athletic teams, non-profit organizations, and broadcast journalists. A former award-winning television sports anchor, he earned his doctorate in Communication from the University of Missouri.
Jennifer Guethoff discusses how to build a sustainable and ethical culture within your organization.
Raymond A. Mason School of Business Alumni Webinar Entrepreneurial Thinking Presented by: Clinical Professor and Executive Director, Alan B. Miller Center for Entrepreneurship Graham Henshaw It is said that no business plan survives first contact with customers. Many of us have the scars to prove this is the case. What we now know is that there is a more reliable way for determining whether an idea can be a sustainable and profitable venture - business modeling & customer development. Participants will: • Learn about an important advantage kindergarteners have over MBA graduates • See how many familiar entrepreneurial ventures actually started out as something different • Learn about a versatile tool for reducing the odds of failure in new venture development Date: April 21, 2016 Time: Noon, EST
Alumni Webinar CUT TRASH IN HALF IN YOUR CITY NOW: How America Can Win the War on Waste Moderated by Dr. Sarah Stafford, Professor of Economics, The College of William & Mary Panel Members: John Campbell MBA ’93, Mark Dancy MBA ’93, George Campbell, Former Mayor of Portland, ME Programs designed to harness the power of behavioral economics have been demonstrated to reduce waste in domains from health care to public utilities. The presenters of this webinar leverage these incentives to drive real and radical change in the domain of solid waste. In cities large and small, rich and poor, they routinely cut citywide trash nearly in half. Through the introduction of a well-designed incentive structure, municipalities can reduce trash tonnages so profoundly that, in the aggregate, they generate billions of dollars in financial impact. This money is sorely needed in virtually every jurisdiction to fund schools, rebuild roads, and slow the rise in property taxes. And the environmental impact associated with this level of waste reduction dwarfs that of most environmental initiatives. Two of the presenters met at William and Mary more than 20 years ago and became lifelong friends. They now co-lead the most successful waste reduction company in the world, WasteZero®. The company partners with more than 800 municipalities, reducing solid waste an average of 44% in the cities and towns that have adopted its program. A case study in driving political change in a small city is provided by the former mayor of Portland, ME, a lifelong and highly accomplished leader in both the public and private sector.
"Grow or Die": Strategic Mergers & Acquisitions A Raymond A. Mason School of Business Alumni Webinar Presented by David Braun, Founder, Capstone Strategic June 17, 2015 Noon, EST “Grow or die” is a maxim every business leader understands. But sometimes growth seems impossible. How can you grow when current markets are saturated and product lines are exhausted? Consider acquisition. Acquisition or external growth is a powerful tool for any company – regardless of industry. Often, acquisition is one of the quickest and most effective ways to grow. Learn key concepts when structuring mergers and acquisitions and find out if M&A is the right strategy for your business. You will learn: · New ideas for strategic growth · Acquisition as a growth strategy · Developing strategic criteria · Tools for exploration and execution of an acquisition David Braun is the founder and CEO of Capstone, a consulting firm specializing in privately held, not-for-sale acquisitions, and the author of Successful Acquisitions: A Proven Plan for Strategic Growth (AMACOM April 2013). The book lays out a detailed “Roadmap to Acquisition” based on over 20 years’ first-hand experience in steering dozens of transactions to completion. Since 1993, David has educated over 20,000 senior executives and financial professionals on the subject of M&A. His expert insights can be found on Fox Business News, CBS MoneyWatch, the Financial Times and CNNMoney. David earned his BBA from William & Mary in 1987.
Managing Conflict -- Not Avoiding It A Raymond A. Mason School of Business Alumni Webinar Presented by: Pat and Margaret Walsh Professor in Leadership and Ethics, Karen Locke May 25, 2016, Noon EDT Most people experienced in management and leadership value conflict; it’s the engine of collaboration and creativity. Yet most organizations, if given the choice, elect to avoid it. We’ll brush up on tools for surfacing and engaging in conflict conversations including: looking at why conflicts escalate, how to communicate so your message is heard, how to ensure others’ voices are admitted to the conversation, and how to diffuse conflicts that become overheated.
Raymond A. Mason School of Business Alumni Webinar Reputational Risk in the Digital Age: The New Realities in Crisis Communications Management Presented by Daniel Webber ’02, Executive Vice President, Edelman Responding to government and public scrutiny is nothing new. But social media have exponentially amplified the potential scale and, consequently, the risk to institutional reputation and profit. Given the magnitude, variety, and lifecycle of these risks, traditional responses no longer suffice. Today, the companies best-equipped for such crises are those who can develop and apply a multi-faceted strategy and tactics that not only protect their brand, but enhance it. In this session we will: • Explore the fluid operating realities of digital and social media and their impact • Apply best-practice approaches to navigating critical issues • Examine the "do's and do not's" for being prepared and for developing a measured response that utilizes multiple online and digital channels Date: June 21, 2016 Time: Noon, EST
There is no shortage of gleeful hysteria surrounding the Internet of Things (IoT) and its enormous revenue potential. At a high-level, IoT is about frictionless integration of data and services within a network of technology objects that enables communication and interaction with other objects, and to produce specific, customized outcomes. Beyond the hype, the revenue opportunities extend past traditional business model thinking to interconnected systems and their stakeholders. The challenges are technical, strategic and cultural. We will explore IoT unique challenges, examples from today, and how might businesses adopt IoT by 2020. Since 2007, Troy Fulton has been a guest lecture on leadership, innovation, and marketing to MBA and Undergraduate students at The Mason School of Business at The College of William & Mary. In April 2015, Troy presented “How Marketing Drives Innovation in an IoT Value Chain.” In July 2015, Troy was a VoiceAmerica Business Radio panelist discussing how IoT strategies enable the collaborative economy to disrupt the enterprise. Troy has presented on IoT, mobile applications, cloud computing and enterprise mobility at technology industry events around the world, and has appeared in Information Age, SC Magazine UK, MacWorld, IT Business Edge, IT Briefcase, and other publications. Troy Fulton is Director of Product Marketing at Tangoe, responsible for leading IoT, M2M and mobile SaaS solutions global product marketing. A 2006 MBA graduate from The College of William & Mary, Troy earned a BA from Boston College, and a certificate in computer networks from Northeastern University.
Business Survival in a Moody World Raymond A. Mason School of Business Alumni Webinar Presented by Peter Atwater, President, Financial Insyghts April 1, 2015 at Noon, EST Chipotle is thriving while McDonald’s is struggling to find its way. Google is planning to build an “insane” new corporate headquarters while Main Street is hoarding what it is saving from lower gas prices. Wall Street is back and yet income inequality is on the front page. These contradictions may seem random; they aren’t. All clearly reflect and tie to current social mood. To research pioneer Peter Atwater, social mood is the “invisible hand” that determines our preferences, decisions and actions. It is the why of what we do. In this webinar, Atwater will connect business, political, social and even cultural event headlines in a way that will challenge how you look at the world. You will not only understand what is really behind the behaviors above, recent events in Greece, the anti-vaccination movement, the minimum wage boost at Wal-Mart and the success of American Sniper, but how to apply these insights to improve your own marketing, corporate strategy and investment, risk management, and customer service. After listening to Peter Atwater, you won’t see the news the same way. Called “one of the smartest guys you never heard of on anything financial” by Herb Greenberg of CNBC, Peter Atwater writes and speaks extensively about how changes in confidence affect decision making. Peter’s research on confidence has been mentioned in The Financial Times, Reuters and Time Magazine. Atwater has also been a contributor to the World Policy Institute and a commentator on television, appearing on CNBC and Fox Business News. The president of Financial Insyghts, Peter is the author of Moods and Markets (FTPress), an adjunct professor at the Alfred Lerner College of Business and Economics at The University of Delaware and a member of the New America Foundation World Economic Roundtable. He spoke at TEDx Wilmington in August 2013 and TEDx College of William and Mary in April 2014. Mr. Atwater earned his Bachelor of Arts from William & Mary in 1983.
A Raymond A. Mason School of Business Alumni Webinar Presented by Colonel Lawrence Wilkerson February 16 at noon Raymond A. Mason School of Business Dean Larry Pulley often talks about preparing students for lives of principled achievement – and principled leadership. Colonel Lawrence Wilkerson, former Chief of Staff for Colin Powell and Distinguished Adjunct Professor of Government and Public Policy at the College of William & Mary, is as good an example of principled achievement and leadership as can be found. He has spent much of his life studying fateful decision-making, particularly since WWII, and eight years under three different presidents participating in the advisory process and observing such decision-making from the highest levels of government. In this webinar, Colonel Wilkerson will discuss presidential decision-making and the art of making the most difficult decisions of all, those that send young men and women to go in harm’s way for state purposes and to die if need be and to kill others in the name of the state. Making such tough decisions is one of the ultimate measures of a president and his advisory team. Ultimately, such decisions inform the history and the very power of the nation. In this webinar we will explore making the best and worst possible fateful decisions, gaining insights into what is likely to lead to each of these outcomes, how a president and his/her team evaluate the information and intelligence available to them to make such choices, and how they motivate those around them to execute the decisions effectively and successfully. Presenter Biography: Lawrence Wilkerson's last positions in government were as Secretary of State Colin Powell's Chief of Staff (2002-05), Associate Director of the State Department's Policy Planning staff under the directorship of Ambassador Richard N. Haass, and member of that staff responsible for East Asia and the Pacific, political-military and legislative affairs (2001-02). Before serving at the State Department, Wilkerson served 31 years in the U.S. Army. During that time, he was a member of the faculty of the U.S. Naval War College (1987 to 1989), Special Assistant to General Powell when he was Chairman of the Joint Chiefs of Staff (1989-93), and Director and Deputy Director of the U.S. Marine Corps War College at Quantico, Virginia (1993-97). Wilkerson retired from active service in 1997 as a colonel, and began work as an advisor to General Powell. He has also taught national security affairs in the Honors Program at the George Washington University. He is currently working on a book about the first George W. Bush administration.
Corporate Cybersecurity: Everyone should be paying attention Presented by David Burg, MBA ’05, Principal, US & Global Cybersecurity Leader, PricewaterhouseCoopers & Stephen McOwen ’89, Vice President Cyber Defense, Fidelity Investments April 6, 2016 About our hosts: Dave Burg is a principal in PwC’s U.S. Advisory practice and PwC Global and U.S. Advisory Cyber Security Leader. He assists clients in reactive and proactive consulting capacities involving the deployment of information technology solutions and their use. Mr. Burg is responsible for helping corporate clients, law firms, and the U.S. Government, in matters involving cybercrime investigations, complex data correlation/analysis, and various business transformation or operational initiatives. He is based in PwC’s office in McLean, VA. Mr. Burg leads a variety of engagements, including work in connection with a number of significant sensitive data breaches or intellectual property thefts for clients in a number of industries. He has also worked with a global company to assess and then improve its information security program; investigated a very large system outage to assess causative factors, and led cybersecurity forensic teams which responded to compromises into infrastructure that led to greater than $20 million in unauthorized cash withdraw activity. He has lectured at NYU’s Stern School of Business, Georgetown University, and Penn State University. Mr. Burg regularly contributes to and has been quoted in a variety of business and industry journals, including The Wall Street Journal CIO Journal, The Wall Street Journal Risk & Compliance Journal, Financial Times, SC Magazine, CSO magazine, and Consulting magazine. He has presented a wide range of topics at global corporations, law firms, industry events, and government agencies. Mr. Burg holds an MBA from the College of William & Mary and a BA from the University of Pennsylvania. Steve McOwen serves as the Vice President of Cyber Defense for Fidelity Investments. As a senior leader in the Enterprise Cybersecurity Organization, McOwen is responsible for Incident Response, Security Operations, and Vulnerability Management. Prior to joining Fidelity, McOwen was the Director of Security Operations at Cisco Systems for 14 years. McOwen is a seasoned IT and security professional with almost 20 years of experience in computer forensics and investigation. He has taught Computer Crime and Information Warfare to undergraduate and graduate students at Duke University in the Terry Sanford Institute of Public Policy, as well as Computer Forensics and Investigation techniques to North Carolina local law enforcement. Previously, McOwen was a Special Agent with the Federal Bureau of Investigation. In this role, he was involved primarily in investigating computer crime, espionage and intellectual property violations. McOwen also is a licensed attorney. He has practiced law, conducted lobbying, and helped draft creditor's rights issues and debt collection-related legislation prior to joining the FBI. McOwen holds a Juris Doctorate from George Mason University School of Law and a Bachelor of Business Administration in Finance from the College of William & Mary. He is based in the Raleigh, NC area.
Dr. Dawn Edmiston delivered this presentation on "Developing POP (a Professional Online Presence)!" as part of the Raymond A. Mason School of Business Alumni Webinar series. Too often we take for granted first impressions and how others perceive us. However, such perceptions frequently form the basis for personal and professional success. Today, many first impressions are made online through search engines and social networks. Online information implicitly brands people, whether we explicitly choose to develop a personal brand or not. This presentation focuses on changing market dynamics that impact how we communicate and examines tools that can be leveraged to create and sustain a professional online profile. The insights and resources shared in this presentation will be valuable for understanding how marketing trends can be applied to advance both professional roles as well as personal brands. For additional background on Dr. Edmiston, access her website at www.theMarketingProf.com. After the session, Dr. Edmiston shared the following information with participants: (1) For the 60% of participants who have not yet personalized their LinkedIn URL, follow these directions: https://www.linkedin.com/help/linkedin/answer/87?lang=en (2) Follow these directions to turn off broadcast notifications about your personal activity on LinkedIn: https://www.linkedin.com/help/linkedin/answer/78?lang=en (3) Following is an excellent infographic that mentions several of our discussion points in the Webinar: http://assets.entrepreneur.com/article/1393271821-17-must-have-features-linkedin-profile-infographic.jpg Also, I had mentioned there were critics of LinkedIn (as with any organization), although I incorrectly thought the source of a recent article that I read was the Wall Street Journal when it was actually Entrepreneur: https://www.entrepreneur.com/article/242554 (note the author of this article is CEO of Match-Click, a company that seeks to compete with LinkedIn).