William and Mary School of Business

Life After Miller Hall: A Career in Luxury

Edmund AmoyeWhen he started the Mason School of Business Full-Time MBA program, Edmund Amoye M.B.A. ’12 didn’t anticipate making so many discoveries about himself.

“I explored the depths of my personality, how I valued relationships, and my goals in life,” says Amoye. “Prior to the program, I wanted to work in hospitality development. Eventually, my interests broadened to the luxury segment, where the focus on heritage, quality, exclusivity, and innovation, command financial and socio-economic benefits that defy the traditional bounds of business.”

Amoye has undergraduate degrees in Business Administration and Computer Information Systems from Concord University in West Virginia. Before enrolling at W&M, he worked as account executive for an exterior sign manufacturer in Virginia. Today, Amoye is in a business rotation and development program with Moët Hennessy USA, the wine and spirits subsidiary of Moët Hennessy - Louis Vuitton (LVMH), the global leader in luxury goods and services.

At the Mason School of Business, Amoye led the creation of LuxRe, the first W&M club for students interested in careers in the luxury and retail sectors. He started a blog, Lessons in Luxury, and built a network of alumni, faculty, and industry practitioners in destinations such as New York, Geneva, Cologne, Brussels, Washington, D.C., Paris, Boston, and Miami. The most important pillar, on which Amoye’s career strategy was based is his personal brand as “a luxury brand guardian, passionate problem solver, and lateral leader, who is strongly motivated to exceed expectations."

Amoye cites, the culture of engagement as one of the main reasons why he chose William & Mary.

“From the outset, the staff, faculty, and executive partners, were thoroughly engaged in my development,” says Amoye. “Through the Career Acceleration Modules (CAMs), and out-of-class interactions with faculty, I delved into luxury-centric topics such as customer experience, retail operations, and brand management.”

Amoye never fails to mention the biggest catalyst for his success at the College — the support of his family.

“I’m working with the most prestigious luxury brands because W&M gave me the true MBA experience — the opportunity to design my own path to success. However, I wouldn’t be where I am without the support of my wife and family. I’m a success because they believe in my potential.”