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Marketing Pathfinder

Journals & Magazines

The periodical literature is often more detailed and current than books, and can be searched through electronic publication indexes such as ABI/INFORM Global, EBSCOhost, Factiva, or Lexis-Nexis Academic. The Business Library and/or The Earl Gregg Swem Library has current subscriptions to the following periodicals related to marketing:

Advertising Age. (Swem and Business Library, ABI/INFORM Global - full text)

Brandweek. (Business Library, ABI/INFORM Global - full text)

Creativity. (Business Library, EBSCOhost - full text)

JMR, Journal of Marketing Research. (Swem, ABI/INFORM Global and EBSCOhost - full text)

Journal of Consumer Marketing. (Swem, ABI/INFORM Global - abstract only)

Journal of Direct Marketing. (Swem - electronic resource, EBSCOhost - full text)

Journal of Marketing. (Swem, EBSCOhost - full text)

Marketing Science. (Swem, ABI/INFORM Global and EBSCOhost - full text, delayed one year)

Sales & Marketing Management. (Swem and Business Library, ABI/INFORM Global and EBSCOhost - full text)

Advertising

2007 Broadcasting and cable yearbook. New Providence, N.J.: R.R. Bowker. Includes data on U.S. and Canadian TV & radio stations, broadcast associations, and advertising and marketing services.
HF6416.R3 B72 Swem reference.

Tebo, Mitch (2007). The adweek directory. New York, N.Y.: ASM Communications. The directory of U.S. advertising agencies, public relations firms, media buying services and specialized marketing companies.
BUS. LIB. HF6182 .U5 A387 Business Library.

Tebo, Mitch (2007). The brandweek directory. New York, N.Y.: ASM Communications. The directory of U.S. brand-name products and services and their marketing companies.
BUS. LIB. HF6182 .U5 A39 Business Library.

Standard Rate and Data Service (SRDS). Source books for advertising rates and other information. Business Library.

Business publication advertising source. BUS. LIB. HF5905 .S723

Consumer magazine advertising source. BUS. LIB. HF5905 .S725

Direct marketing list resource. BUS. LIB. HF5861 .D54

Interactive advertising source. BUS. LIB. HF5415.1264 .S65

International media guide. BUS. LIB. HF5826.5 .S73

Lifestyle market analyst. BUS. LIB. HF5415.33 .U6 L54

Newspaper advertising source. BUS. LIB. HF5905 .S73

Radio advertising source. BUS. LIB. HF5905 .S74

TV & cable source. BUS. LIB. HF5905 .S745

Schumann, David W. (2007). Internet advertising: theory and research. Mahwah, N.J.: Lawrence Erlbaum Associates. This book takes into account the state of practice, theory, empirical research, creative typologies, and potential considerations.
HF6146 .I58 A38 2007 Swem stacks.

Consumer Markets & Demographics

Choices 3. Computer database based on the Simmons national consumer study. This is a survey of adult American consumers covering a broad range of demographic characteristics. Business Library.

Sourcebook of zip code demographics. Fairfax, Va.: CACI. Includes demographic and economic data.
HA203 .S66 Swem general reference.

2006 County and city extra: annual metro, city, and county data book. Lanham, Maryland: Bernan Press. Provides statistical information by state, county, metropolitan area, and congressional districts for all cities over 25,000.
HA203.C68 Swem electronic text.

Industry Information

Standard & Poor's (2007). Standatd & Poor's industry surveys. New York: Standard & Poor's Corp. Provides tables, charts, and overviews on all major industries.
BUS. LIB. HC 106.6 .S74 Vols. 1-3 Business Library.

Business Library computer databases. These databases offer access to market research reports on many topics.

MarketResearch.com Academic.

Mintel Oxygen.

Marketline.

Books

Listed below is a small selection of marketing reference books.

Mergent FIS. Reference containing key financial information, operating data, and ratios arranged by industry. Issued semi-annually.
BUS. LIB. HG4961 .M68 Business Library.

Riggs, Thomas (2006). Encyclopedia of major marketing campaigns. Detroit, Mich.: Thomson Gale.
BUS. LIB. HF5837 .E53 Business Library.

Tebo, Mitch (2007). Marketers guide to media: media trends, rates, and demographics. New York: Adweek, Inc.
BUS. LIB. HF5826.5 .M45 Business Library.

Paley, Norton (2001). Marketing for the nonmarketing executive: an integrated resource management guide for the 21st century. Boca Raton, Fla.: St. Lucie Press
BUS. LIB. HF5415 .P2333 2001 Business Library.

Lazich, Robert S. (2006). Market Share Reporter. Detroit, MI : Gale Research.
BUS. LIB. HF5410.M3 Business Library.

Plunkett, Jack W. (2004). Plunkett's retail industry almanac. Galveston, Tex.: Plunkett Research.
BUS. LIB. HF5428 .P558 Business Library.

Papazian, Ed (2002). TV dimensions. New York: Media Dynamics.
BUS. LIB. HE8700.8 .T917 Business Library.

Note: Check out the HF5415.2 call number section of the library shelves.