Raymond A. Mason School of Business
William and Mary
William and Mary School of Business

Industry Research

SIC & NAICS codes:

All industry sectors are assigned an SIC (Standard Industrial Classification) or NAICS (North American Industrial Classification System) code.  Before beginning your research, find the SIC and/or NAICS codes that relate to your industry.

Standard Industrial Classification Codes
Print format: Business Library HF1042 .A55 1989

North American Industrial Classification System
Print format: Business Library HF1042 .N67 1997 & 2012

Harris Manufacturers & Business Directories Print format in the Business Library

Harris U.S. Manufactures Directory
HF5035 .H37 2015
This directory offers profiles on manufacturing companies with 100 or more employees.

Harris Virginia Services Directory
HD9981.7 .V8 H37 2015

Harris Virginia Industrial Directory
HC107 .V8 V866 2015

Harris U.S. Manufacturers Directory Midwest Edition
HF5047 .H37a 2015
Look up companies by geographic location as well as SIC code, alphabetic listing and product category. 

Reports & Overviews:

MarketLine Advantage
Access country specific industry information by conducting a keyword search, or browsing industry reports.  Tip:  To quickly access country specific information for a particular industry or product, search by keyword, narrow by “Industry Profiles,” then “Refine by Geography.”

NetAdvantage/Capital IQ
Standard & Poor’s NetAdvantage is a comprehensive, professional source of proprietary analysis on industries, along with analysis of the major companies in a given industry.  Data includes trends and projections, industry surveys, industry reports, analyst reports, individual stock data, and economic insight.  

Freedonia Focus
Provides key industry data and analysis, including market size, product & market segmentation, product & market forecasts, industry composition, market leaders, business trends, and resources.  

Mergent Online
To find industry reports, select the “Industry Reports” tab.  You may then select the industry sector, region, and date range for the report you would like to view.  On the basic search page, conducting a search by SIC or NAICS code will return a list of companies who operate under that code.  Tip:  This database is a great resource for financial information as it pertains to industries.

BMI Research
Provides coverage of country markets across North America, Asia, Latin America, Europe, the Middle East, and Africa. The program features: intra-daily news analysis, political and economic risk assessment, strategic views on currency and debt developments, systematic macroeconomic forecasts over a 5-year horizon, country-comparative risk ratings, and rigorous benchmarking of the business environment.

Print Resources with Industry Reports/Overviews found in the McLeod Business Library:

Encyclopedia of American Industries 5th ed. 
HC102 .E53 2007 v.1-2

Handbook of Industry Profiles 2010
HD 2328 .H363 2010

Standard & Poors Industry Surveys
HC106.6 .S74

Market Aspect:

MarketLine Advantage
Search by keyword to access industry profiles that include a market overview, value, segmentation, and forecasts.  Also, find information on top competitors within industry/market sectors.

Mintel Oxygen
Covers both the US and European marketplace.  Reports include market segmentation, drivers, size and forecasts.  Note:  You must create a profile prior to using this database.
Search by keyword, or browse by topics.  Reports include industry overviews, competitive analysis, market trends, product innovations, buyer behavior, and market share information.  Note:  These reports are lengthy, so view the table of contents prior to printing to focus on the chapters most relevant to your needs.

2010 U.S. Industry & Market Outlook
Print Format: Business Library HC101 .U56

News & Journal Articles:

EBSCO Host Business Source Complete
Change “Select a Field” to “IC NAICS code or Description” to focus your search quickly on the industry information you need.  Further narrow your results by selecting either, “Market Research Reports” or “Industry Profiles” in the left column on the search results page.  Tip:  Also check the “NAICS/Industry” tab for related industry information.

For fast searching, use the “Industry” tab under “Intelligent Indexing” to find articles specific to your industry.  Either browse or conduct a keyword search to find the industry code.  Use the arrow to add to the code to the search bar.  Note: If using more than one term be sure to connect your terms in the search box with either “and” or “or.”

ProQuest ABI/Inform Global
Using the Advanced Search mode, search for industry information by NAICS code by changing “Citation and document text” to “NAICS code.”

Faulkner’s Advisory for IT Studies
Find reports covering technology as it relates to business by browsing by topic or conducting a keyword search.

Browse current industry news on the following websites:

Industry Week 

eCommerce Times

Business Wire

Additional Reference Resources:

These print resources can be found in the McLeod Business Library.

Almanac of Business and Industrial Financial Ratios
HF5681 .R25 T68 2014
Tracks 50 operating and financial factors in nearly 200 industries.  Organized by NAICS code.

Industry Norms and Key Business Ratios
HF5681 .R25 I52 1998/1999-2014 
Financial data related to industries.   Organized by SIC code. 

Encyclopedia of Emerging Industries
HD2324 .E528 2011

Handbook of Industry Profiles 2009
HD2328 .H363 2009

Manufacturing & Distribution USA 3rd ed.
HD9721 .M3495 v.1-3

Encyclopedia of American Industries 5th ed.
HC102 .E53 2007 v.1-2

Standard & Poors Industry Surveys
HC106.6 .S74 October 2009 v.1-2

Trade & Industry Associations:

The Directory of Business Information Resources 17th ed.
HD2425 .D46 2010

Information You Can Trust (formerly The Internet Public Library)
Search for association names using the search bar.