Marketing FAQ

How do I write a marketing plan?

Search in the library catalog which contains hundreds of marketing resources in print and e-books. Also see the McLeod Library collection.

How To Create An Interactive Marketing Plan

Where can I find information on global industries and markets?

Marketline Advantage

Business Monitor International (BMI Research)

  • Search for Industry coverage by country.

Freedonia Focus

Market Research

Statista

Where can I find market research reports?

Marketline Advantage

Market Research

Freedonia Focus

Mintel Oxygen - Consumer based market research only.

OneSource - Carries reports for Marketline, Freedonia and Euromonitor.

Statista Free text search brings up market share results for many companies.

Where can I find consumer behavior/demographic data?

Mintel Oxygen

Market Research

Statista - International statistics on many subjects.

Simmons One View - See McLeod Library Staff for assistance.

eMarketer

Where can I find information on trends/forecasts?
Statista
eMarketer
Marketline Advantage
All-in-One Search (Summon) - Search for Market Share Reporter
Mintel Oxygen
Where can I find information on product development?

Search for articles with search terms like new products, product management, innovation management, product design. 

Use the Swem Library Catalog to search in the following venues:

  • Journal Locator: If you do not know the exact title, use “words contained in the title.”  i.e  marketing.
  • Search Library Catalog for print and e-books.
  • Search Library Database Ebsco e-books and Sarfari e-books.
  • Search Swem E-books; i.e. Market Share Reporter, as well as numerous marketing e-books. Works best in Chrome or Firefox.
  • Article Databases: Go to Business Databases, ABI/INFORM, Business Source Complete, Science Direct. All will have good marketing content.
Where can I find information and data on direct marketing?

Use the SWEM Library Catalog to search in the following venues:

Journal Articles
eBooks
Print Titles 
eMarketer